Put this stock on your moneymaking watchlist today⦠[TradeSmith Daily]( Back-to-School Buzz Spotlights One Stock Thatâs Ready to Surge
Back-to-school spending just set a record $41.5 billion — an average of $890.07 spent per school-aged child. This is more than just spending; if you dig down, there are âsignalsâ that spotlight the winners — and the best places to make money. Especially in clothes. The clothing and accessories category ranked second in back-to-school shopping, according to a Prosper Insights and Analytics survey:
But if you canât keep up with what the kids are wearing these days, donât worry: You have a secret weapon in your corner. Our friends at [Derby City Insights]( know which trends, brands, and companies are winning with consumers on Main Street. And that gives you a âfirst-mover advantageâ — before Wall Street catches on. Hereâs how… As soon as someone shares a schoolyard or campus fashion mention on social media, their database captures that message in real time and identifies the brands and companies being mentioned. RECOMMENDED LINK [The #1 Stock Under $5](
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It helps identify emerging opportunities. And the folks at [Derby City Insights]( have zeroed in on more than a few winners in the clothing category:
- In July 2020, next-gen fashion retailer Revolve Group Inc. (RVLV) was all the rage as students headed back to class, which led their [MegaTrends]( subscribers to a 90% return in less than two years.
- In July 2021, they pegged Crocs Inc. (CROX) as an early back-to-school winner at $117; they saw Purchase Intent mentions maintaining high levels of demand⦠and by November, the stock had rocketed 54% to $180.
- And last year, sustainable shoemaker On Holding (ONON) was the dominating fall fashion force — making their [MegaTrends]( subscribers 60%+ gains and counting, as of this writing.
For this back-to-school season, theyâve just spotted a new potential winner. One that could deliver gains of more than 40% in the next 12 months. The Winner Is…
Andy Swan, Senior Analyst at [Derby City Insights]( says the coveted look across schoolyards this year is âpreppy,â thanks to the polos and the âIâm about to go on a yachtâ looks from the hit Barbie movie — one of the top 20 highest-grossing movies of all time. And thereâs one brand thatâs synonymous with the âpreppy lookâ — Ralph Lauren Corp. (RL). Andyâs data IDs Ralph Lauren as a favorite among trendsetting high school and college students. Outside of Barbie, the influence of social media influencers and A-listers is also playing a significant role in purchasing decisions: Half of Gen-Zers rely on influencers to identify luxury trends. They see Beyoncé in Ralph Lauren… and thatâs the brand they want to buy.
Even with credit card debt traversing the $1 trillion threshold, retail spending continues at a robust clip. And Derby City Insightâs data from LikeFolio shows that Purchase Intent mentions (how many folks have bought or are planning to buy a Ralph Lauren product) have jumped 78% year-over-year.
Another âbrand-awareness catalystâ will be this month when Ralph Lauren returns to New York Fashion Week. RECOMMENDED LINK [NVDA Stock is SURGING, But This $2 AI Gem Has Even More Upside Potential](
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Now, Ralph Lauren shares are down about 10% over the past month — suffering, in kind, with the general August rout in stocks. But Andy believes Ralph Lauren — boosted by back-to-school results — can post strong results next quarter. Some of the more bullish analysts are also seeing what Andyâs seeing, with a price target of $169 over the next 12 months — a potential 43% gain as of this writing. Bottom line: With Ralph Laurenâs capturing of fans from the Barbie movie, as well as having A-list celebrities dressed in its offerings, people are still opening their wallets to purchase from the New-York Based fashion designer. When Andy releases new reports each week with fresh investing opportunities like this, you can make sure youâre first on the list to get them by [clicking here](. You can also learn more about the [MegaTrends]( service that was mentioned earlier [here](. Enjoy your Thursday, [Keith Kaplan]Keith Kaplan
CEO, TradeSmith Get Instant Access
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