Meet the Disruptors Coming for Google Chrome’s Throne

Google’s “monopoly” is ripe for disruption... These are the challengers to know. [Derby City Daily logo]( [Derby City Daily logo]( August 9, 2024 [Meet the Disruptors Coming for Google Chrome’s Throne]( By Andy Swan There’s a reason you’ve never heard anyone say “Just bing it.” When we talk about searching for something on the internet, even if we are searching on Microsoft’s (MSFT) Bing, we say “just google it.” [Google (GOOGL) is THE global search engine]( fielding 99,000 queries every second of every day. It’s a name so synonymous with web search that it became a verb, entering the Merriam-Webster Dictionary in July 2006. There’s something seriously impressive about that. I mean, here’s a company with such a chokehold on one (massive) corner of the market that it became part of our everyday vocabulary. Google Chrome, its web browser, is near-equal in its dominance – boasting a commanding 65% share of the market. Chrome's market leadership far outpaces even the most formidable “big tech” peers. Apple’s (AAPL) Safari commands 18.17%, MSFT’s Edge claims just 5.21%, and Bing isn’t even on the board. Despite this seemingly impenetrable stronghold, supremacy is never guaranteed, even for such a ubiquitous brand as Google. Just this week, federal courts ruled against Google in a landmark antitrust suit, branding it a “monopolist” that unjustly elbowed out the search competition. But even before that, emerging trends and changing market dynamics were converging against the internet king. Here’s a look at how Google Chrome’s position came under threat – and the challengers coming for its throne... SPONSORED AD [Short-Term Stock Investing Is the Key to Retirement Success?]( Retirement is a long-term game, right? But what if one path to amassing wealth over the long term... is short-term trading? Specifically, pocketing fast profits in stocks experiencing upside breakouts? Luke Lango has developed a system for identifying stocks that could shoot higher over the next few weeks. With the help of a powerful tool he calls “Prometheus,” he’s recommended breakout stocks that gained 22%-88%, sometimes in just a few weeks. In a recent interview, he explained how he developed Prometheus, and how it could help almost anyone who’s concerned about their retirement. [Watch this video now]( Privacy Is the New Priority You know those notifications that pop up on virtually every website you navigate to – asking you to accept cookies? Companies like Google use cookies to track your online behavior and deliver targeted ads. Consumers have grown wise – and they want their privacy back. Google has been promising to ditch third-party cookies in its Chrome browser for years in a bid to win back its “privacy first web” moniker. It was supposed to eradicate them in the second half of 2024. But not anymore. In July, Google made a major about-face and canceled its years-long plans altogether. “Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time,” Anthony Chavez, VP of Google’s Privacy Sandbox, explained. Unless Google adapts to consumers' evolving privacy preferences – and fast – Chrome may face significant challenges retaining its market share. Especially considering the steep competition it faces from privacy-focused challengers... SPONSORED AD [Meet the Companies That Could Be Behind Apple’s “AiPhone”]( “According to my research, [these three tiny companies]( may be working behind the scenes to produce Apple’s first ever AI-powered iPhone...” — Luke Lango, Silicon Valley Insider [Get all the info here]( The Rising Competition While Google can’t seem to figure a way around third-party cookies, many other browsers have – and they’re gaining ground with consumers. These privacy-focused browsers block third-party cookies and offer the robust privacy protections that have become increasingly important to users. One name gaining favor for its focus on privacy and speed is Brave. It holds a modest 1% global market share but has attracted over 73 million monthly active users. Brave blocks ads and trackers by default and rewards users with Basic Attention Tokens (BAT), a cryptocurrency built on the Ethereum (ETH) network, for viewing privacy-preserving ads. This unique value proposition appeals to privacy-conscious users and positions Brave as a potential disruptor. Opera (OPRA) is another notable competitor investors should know. Opera was the first to many features including tabs, full page zoom, and pop-up blocking. This browser also boasts numerous built-in features appealing to consumers, including ad blockers, VPNs (virtual private networks), and an AI assistant. Publicly-traded OPRA poses a potential investment route against Chrome, delivering strong financial performance despite its low market share. The company’s strategic positioning in AI capabilities, coupled with a significant dividend yield and a 24% increase in annualized ARPU (revenue per user), suggests potential for growth that could influence its market share positively in the future. The Bottom Line While Google Chrome remains the leading browser, its dominance is not assured. Emerging privacy trends, growing competition from browsers like Edge, Brave, and Safari, and Opera's financial and technological strategies are disrupting the landscape – and posing a real threat to Google’s throne. Until next time, [Andy Swan's signature] [Andy Swan's signature] Andy Swan Founder, LikeFolio Discover More Free Insights from Derby City Daily Here's what you may have missed from Derby City Daily this week... ✓ [NVDA at $100 Is a Gift (3 Reasons Why)]( ✓ [LikeFolio Fear Index Update: How to Approach the Market from Here]( ✓ [These 3 Stocks Could Win Big at the Paris Olympics]( © 2024 TradeSmith, LLC t/a Derby City Insights. All Rights Reserved. 1125 N. Charles Street, Baltimore, MD 21201 To unsubscribe or change your email preferences, please [click here](. [Terms of Use]( | [Privacy Policy](