How an enormous win turned into a tumultuous loss for Americaâs discount retailer... [Derby City Daily logo](
[Derby City Daily logo]( June 5, 2024 [Did Dollar Tree Make the Worst Acquisition in History?]( By Andy Swan Almost a decade ago, Dollar Tree (DLTR) won an ENORMOUS battle against a much larger competitor when it secured Family Dollar over the reigning goliath, Dollar General (DG). Back then, Dollar Tree was much smaller than those rivals. But the company made an $8.7 billion bet to acquire Family Dollar and make sure its footprint dominated. Hereâs an infographic published by The Wall Street Journal at the time: Source: The Wall Street Journal (2015) It was a hard-fought battle. Dollar General had been courting Family Dollar, even making a $9.1 billion all-cash counteroffer in the hopes of beating out Dollar Treeâs. But Family Dollar shareholders went with the safer bet, fearing a Dollar General acquisition would face regulatory hurdles. Now, nine years later, what felt like a big win for DLTR has turned into a massive loss. After years of struggle, the company announced yesterday that itâs looking at âstrategic alternativesâ to salvage the Family Dollar banner it strived so hard for. A sale could be on the table. And it looks like Dollar General dodged one heck of a bullet. SPONSORED AD [Luke Langoâs Apple AI Emergency Briefing]( Tim Cook, Appleâs CEO, is set to make his â100X AIâ announcement this coming Monday at 1 pm ET that will trigger a MAJOR shockwave throughout the markets. Thatâs why Luke Lango is hosting an urgent briefing at 1 pm ET this Friday - 72 hours before Apple's big announcement. To share the details on a tiny small-cap AI stock that could double your money in a matter of weeks, and even 10X your money in the coming months... Please prepare BEFORE Appleâs â100X AIâ announcement. [Click here now to instantly save your spot]( (By clicking the link, your email address will automatically be added to the Event RSVP list.) What Went Oh-So-Wrong Dollar stores in general are facing challenges right now due to a shift in consumer spending towards lower-margin essentials, increased competition from rivals like [Walmart (WMT)]( and the Chinese [e-commerce]( platform Temu, and the ever-present issue of theft (aka âshrinkâ). A stunning percentage of Gen Z shoppers (31%) admit to shoplifting from self-checkout kiosks, according to one recent survey, with many targeting expensive items. Last week, Dollar General announced it would virtually eliminate self-checkout stations in its stores. But Family Dollarâs problems are... unique in their scope and severity. The Family Dollar brand caters to [lower-income consumers]( with a focus on urban locations throughout the U.S., while the Dollar Tree brand tends to draw middle-income consumers with its more rural and suburban locations. At first, this seemed like a good match. But it hasnât worked out that way. In an inflationary environment, Family Dollar has seen major categories like apparel, home decor, electronics, and general merchandise weaken as its main demographic pulls back on spending. Family Dollar stores can be deceptively expensive: Despite its dollar-store moniker, items can run up to $10 apiece â if you can even find them in the jumbled mess. Itâs also poorly managed: Family Dollar was recently hit with a $41.6 million fine when a rat infestation in one of its warehouses caused hundreds of stores to shutter temporarily. And, quite frankly, Family Dollar has earned a terrible reputation with consumers, who often report dangerous conditions at its stores. LikeFolioâs consumer metrics put a fine point on the issue. Family Dollarâs Consumer Happiness stands at an abysmal 51%: How Is DLTR Combatting Headwinds? Dollar Tree isnât just giving up. It already planned to close 970 Family Dollar stores to revamp its struggling business after missing holiday-quarter sales and profit expectations in March. During the first fiscal quarter, it made progress, closing more than 500 locations. Now, itâs looking to potentially offload Family Dollar entirely â if it can find a buyer. (And thatâs a big if.) Dollar Tree also has acquisitions underway of 99 Cents Only stores in Arizona, California, Nevada, and Texas following the latter's bankruptcy. This acquisition allows Dollar Tree to expand its footprint in the western U.S., with conversions to begin this fall. (99 Cents Only blamed inflation and previously mentioned theft for its closure, reflecting the broader economic challenges faced by these retailers.) SPONSORED AD [NEW: #1 Risk in 2024]( The #1 risk to Americans in 2024 is... NOT the national debt... NOT inflation... NOT A.I... NOT crypto crashing... And NOT the presidential election. Instead, thereâs a massive risk to cash-holders that no one is talking about besides one man. And no... it has nothing to do with Central Bank Digital currencies. [You need to see this former Wall Street insiderâs brand-new warning](. The company is also working to attract higher-income shoppers, noting it added 3.4 million new customers in 2023, mostly from households earning over $125,000 a year. LikeFolio data shows some traction for Dollar Tree specifically â web visits are up 5% year over year on a 30-day moving average. But as you can see, Family Dollar is seriously dragging it down... In this economy, where consumers are looking for savings, youâd think a discount retailer like Dollar Tree would thrive. As you can see, the reality is much more nuanced. And unfortunately for DLTR, Family Dollar has proven to be its Achilles heel. The Better Way to Play I can show you a better way to capitalize on Americaâs demand for discounts. 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[Andy Swan's signature] Andy Swan
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