How A Biochemistry Professor Made A VC “Even More Insanely Rich”

Limited Time Opportunity ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ Hello investor A biochemistry professor at Stanford University took an 18-month sabbatical to reconsider how he wants to spend the rest of his career. He decided that he wanted to solve the world’s biggest environmental problem and pinpointed the meat industry as the one that he could have the most impact. Patrick Brown found animal husbandry ineffective in feeding the growing population in the 21st century, causing significant greenhouse gas emissions, water degradation, and a loss of biodiversity. So, he set out to do a new mission – make vegetarian burgers that taste better than a beef burger. After all, people will gravitate towards food that tastes better, right? Brown began digging up his yard with different plants. For example, he cultivated roots containing heme – an iron-carrying molecule found in hemoglobin. What makes it special? It is what gives blood its red color. His thesis is that if his plant burger could mimic the properties of bloody meat, he could fashion a vegetarian burger that smelled and sizzled and dripped and squished like 100 percent Grade A beef. And venture capitalists will fund his new company. - “I got to a point where, though I didn’t have much data, I‘d have enough to go and talk to some venture-capital companies—of which there is a ridiculous number in Silicon Valley—and hit them for some money,” said Brown. Brown was able to get a legendary venture capitalist Vinod Khosla (the early investor of OpenAI) in the room and told him that the meat industry is a trillion-and-a-half-dollar global market being served by prehistoric technology.” And he sealed his pitch by saying that if plant patties could reproduce the properties of beef—the taste, the consistency, the browning, and the bleeding as you flipped the burger on the grill—the potential was cosmic. - I promise to make you even more insanely rich than you already are, if you give me this money,” Brown told Khosla. Khosla was convinced. He put $3 million into Brown’s company – Impossible Foods. Since launching its first meat analogue product (Impossible Burger) in July 2016, Impossible exploded to more than $300 million in annual revenues, and its burgers are served in Burger King, Red Robin, White Castle, Cheesecake Factory, Dave & Buster’s and many more. Impossible Foods’ valuation skyrocketed to $7 billion. But the company’s current CEO Peter McGuinness said it is still only the beginning. - "We're early on in the adoption scale, simplistically, it's a $1.4 trillion market, total plant-based is $7 billion. It's around $2 billion in the U.S. There's just a lot of noise in those numbers and I continue to think we're just getting started," said CEO Peter McGuinness. What’s the takeaway here? The key is challenging the massive market with a better product. Startups should welcome competition because it validates that there’s a huge demand for the market. But the alternative should be better than the traditional product. For example, Airbnb challenged the $898 billion global hotel industry with an alternative to staying at hotels. Ali Tamaseb, the author of Super Founders, spent more than 300 hours gathering and analyzing 195 startups that became an unicorn (over $1 billion in valuation) since 2005. He found that more than 85% of startups operated in Large and Medium-sized markets. Once again, the strong ingredient for a billion-dollar startup is having a better product in a huge market. Would you like an opportunity to invest in a startup with the potential of disrupting a $6 trillion industry of finance and insurance industry in the USA? TradeAlgo is developing a new AI trading platform with the goal of buying and selling stocks automatically. How? By analyzing historical data, uncovering patterns, and choosing trades with the best risk portfolio. TradeAlgo wants to eliminate asset managers who are notorious for underperforming the markets… and… the sales culture of Wall Street. 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