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toptal.com
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editor@toptal.com
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Thu, Mar 23, 2023 08:49 AM
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Discover how designers can help improve an ineffective product strategy. A good product strategy ali
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Discover how designers can help improve an ineffective product strategy. [Toptal Design Blog](113/ckPbs04/VWF7r57Pd1jDW3dP0wS2bV0rLW4nNzqf4YtrY1N7jDJv_3q90pV1-WJV7CgZyFW7lKd7Z2jQYxVVZ3l4W7M_Z9dW2-vDJp4qvFxZN1JGpFqF2ScgW8s2FjX8nFkfqW472scK1fz8NHVH9PRV255RtRW2KxrNS3f0wpKN2dwFCml7VLbW1RdQfp465DBxW3RFhK44gLJfvW1hJyBN8VLgX9W6BCm-z78j7LTW6kq4kR1R8m6lW8fYP4z2CR3K2W1Ylk0G4Cd0mPW6FrSkx7MxHYyW9jhh1_2dNZjzW99KH7D47YnwtW6Z3G-q4zjyLHW7PfyvL1f0qm6N1dtWgmXbsh6W6htQL64ZWZ0tW86Gv2H51KcrmM5zkh3Qw5CwW8mwMwR7X_XcL34vX1) [5 Signs Your Product Strategy Is Brokenâand How Designers Can Help Fix It](113/ckPbs04/VWF7r57Pd1jDW3dP0wS2bV0rLW4nNzqf4YtrY1N7jDJtw5nKv5V3Zsc37CgVrnW6YlK7H70fP1PW79168q6RVJKDN3Ll_8bdRP-CW7NF4QD3q8_6HW6093Jh8gM_3pN1XZhmsFjvz7W2KjdGw5wT6C3W7PFszC1gclylW86MvtY8cCyl7N5zNb-WKl5s4W7tV8GH8xl5kwW5BHTn178BLPxN1YgZd6xnrP7W1PmYS27D1rfPW2qFKsd6syvtdV1XCZH1BBY2pW7NcMNS799XtbW8bj5qc65hvtGW44J99M7Tjqc3W2-JBnT3VhNMkVjnyjN7pLWc4W5VCd9T5-5ByyN22ygFpZ-wk7N2JtlN8clNYgW7m37G972hgyrW3CN1Sv8kPs_fW8Bf2zQ57F91ZW6Sd9Zq8z3_hHW3VhGlx6tvNwQW6Yq6cz1XfRkbN7jQwSw--WXHW6NR3DF8_Zg8d3ddw1) [5 Signs Your Product Strategy Is Broken](113/ckPbs04/VWF7r57Pd1jDW3dP0wS2bV0rLW4nNzqf4YtrY1N7jDJtw5nKv5V3Zsc37CgXd9VmstSX7SrpyCN7Dpp6mtXJC3W7zBSTT5vvRtrW1G336k5_tJBjW8M8d5Z6MH2fmW7NR1WT2Pb0-_W8QpFF34NyvkDW6X7KWQ6TMM-VN7z_PG8cZVt4W3w4vYl18W7c_W3qmpD38B4_F1W2LnkqS4hZy81W2zjLNP2pPvkzW1bMdtV4HQyV_W916NNh8s7fjCV8FsR-4THCWLW7HVnRC5pPKrjW5CCQnF8lrzYrVNsr1q9jFVwgN7BfrVJ7KcKSW2ft0Rd6NFBfMW5_1F0c7KrcBNW2FsHxQ48PJVmW6_0Jlt8hg-rYW5YyjjK6JvLytW4KCWzx6rfjt2W7pgmm75j9xWDVB0ZPv6cJg9ZW2hdLl-6w_fmjW4QCVGh57C_wyW2C1YXb6z2VRJW8Wb3f-91-wS63f7d1) A good product strategy aligns team efforts, cuts costs, and encourages long-lasting conflict resolution. Three Toptal product design experts discuss how product strategies get derailed and what designers can do to help get things back on track. [Continue Reading](113/ckPbs04/VWF7r57Pd1jDW3dP0wS2bV0rLW4nNzqf4YtrY1N7jDJtw5nKv5V3Zsc37CgNyfW1gwTth2s7xqBN3vVkNBHg7vrW5F-Qd93pRZnZW3rxWm05PKyYqN5Bk9jsHsPYTW5ntJ6n2ywDfvW1ZHQ8j7P2jsHW43pB4C2S6990VKqyYn8Hr9zJN6PJZTzBjL2zW7fGkws4gx-RTW8pmtMs2hRRPsW5NggMK6sSBflW5Jd0Lc1GCZDvW1s5NQz7c32n-W6p5Clr3lXn-ZW7DVGZB8rVqHQW920xSm4sGXJFW6xBN2839f32FW1GyLNt8Xc_TfN3hKtSScNMlZN57t0m1TM6zlVXG8ck7nlg8YW8M2FHj44s1BzW863R_z94ySr0W11wCWK3KZHP0V9-Sq09cr-kBVCXJFZ51yBPfW7V7h827kLlm1W1xB8503TSd6BW5Lc_Dg5rqlLFW4-BTdR914lqH3kFY1) About the Author [Christian Adolphus](113/ckPbs04/VWF7r57Pd1jDW3dP0wS2bV0rLW4nNzqf4YtrY1N7jDJwh3q90JV1-WJV7CgYQtW4BP88C7l3q03W8HWkrf2m5T47W7W2g862J-XM4W7lrKvf2VfLQMW3wYtWD2kftw3W7FSK9s78WMHmW8B5cD23KpJx2W3qV02J6yBVCPW2t995H5dGZwgW2HNKds4qJWGWW3X9QfC9j9_QJW1NXsvr113RFLN6gx-ncY0mp8W3DmhRr1-c0g6W3Qyk7r1zq4RnW56JWsz7NqPkYW5gQMH05B-C9wW7mF-hk2pCmK8W35ZrhT65__vpW889CfG3LzCwdM8QfjhShBC2W5y-kkv89bzLkW2qgF1S4jvB-LW11w0dg7FcNmnW4dcsbt6GmkMbW4dt09k60pGSXW2Lpwh_8jPZ6mM37nmZl79T_3jsy1) [Christian Adolphus](113/ckPbs04/VWF7r57Pd1jDW3dP0wS2bV0rLW4nNzqf4YtrY1N7jDJwh3q90JV1-WJV7CgSyBW659kZs8pRmNwW3NrX5r2kWsFYW1SfpsG1vd_bQW2Tb1v53YBkM-W1FTN9N8ccycFW8ZhWxs2MzG40W4T1dPq2TSrt4W3Ld0-04zfVr3W1nTSwJ3W0b_6W3hS-JS8R8wT-N5NpRC-cP6mgW62D0FG64_NbVW1Z05hr99WnW1W6v8-DV4MPGTWW90TCZc4G9wvnW2kLDrd5YzdfHW92plXB4qWvF0N33t7ybdwqr0W5qk2vV1G6GQ_W92nzDF6HFmz8W71mgF84r9zRnW7mLtRG2bM129W6FDM-s75N8BmN8x2p1WZLV90W3KwGJg51K78DN4zXX_mqYZlcVFmSRN55ppTGW1s5Kds2jMx0K37wT1) Product Designer Christian is a product designer, product owner, user researcher and Webflow developer. He led the design team at Chaka, a financial solutions platform, and worked as the founding product designer at SquadPal. His product experience spans B2B, B2C, and SaaS enterprise software. [Hire Christian](113/ckPbs04/VWF7r57Pd1jDW3dP0wS2bV0rLW4nNzqf4YtrY1N7jDJwh3q90JV1-WJV7CgFS-W7W8txG1KL1ByW7-nkZ64BHCRCW2W630M7Dh8j_W3gvG0968bC4bW7SkBt-923ZNyW187gGc3ntHMbW1qT-bC7GpYzVW1f0xpx4nTQ20W3CG6Db11YyD9VMh1VC9cQd9zW7DVn0R5-Z8_1W55Wx631v4qF0W8Ys6z_4zCHbzW803JQW91v6KzW51fx2s7xl5V3W5lnwSQ6xdWXTW183Wkf3T7x8yW7dcRjp4vWj3RW6TyPLC6bNKBrW9dh_jh8V63kGW4K_hY98LF_TZVZR1XZ3pgKd0W2k--f87GRBS1W1byJpw6S9XcdW5fR_nT4CWwccW3KW2QZ3w6cqGTZfMm7DkvLVW2J57yw6Yty3c35kv1) Other Recommended Articles - [Product Strategy: A Guide to Core Concepts and Processes](113/ckPbs04/VWF7r57Pd1jDW3dP0wS2bV0rLW4nNzqf4YtrY1N7jDJwh3q90JV1-WJV7CgTHSW8qxcv427bmgsW2FLH1D6_0wmPW95lFss3k26lGW6MTsrw1Xf6z_W8s5F_d73J7ynW41gzTP98w5SBN7C2-pTJ18TmW2-7Jqz7Pc_mHW14C0KG329_2mW7mf8Sk4t2GqYW1CsLNB89R-phW5wqp081cpJwMW2lltlj4CKk_lW8GNRtp8KjTpsW20TB9s68BMGZW7RlxhD8jZlTdN6mdjGdJjhwtW6NDCFJ732qtVW584prc4tQyxYW36RvCQ2k8PcDW5nTv951mWq--N1jb7zyfZJD4W5Gx0183QCp4yW3cFplv6WW2LTW5CN5F15CJKbpN2VDWfNTrmFPW6vqnL546gHhBW70NVKL1Hg4rd31mc1) - [Two Roadmaps Diverged: Strategic and Tactical Routes to Product Development](113/ckPbs04/VWF7r57Pd1jDW3dP0wS2bV0rLW4nNzqf4YtrY1N7jDJtw5nKv5V3Zsc37CgYgwV8HTCF5bHlnwN98TV1WbQtGLW7L2WZm8hBDgLW1p68Cx36HT4lW1cD-3k6dPzgYW6crlq94dFC0TW1F-wbS8xLCfzW7SD8Zz2zQm93W407-Xq6ll1ZFW5r_fk433VpF7MKFZz5zLxh5W7PPG272-S8zXW4rNlsX5xHvk7W16kFMb8RBCQ_W9m1X3M51tW0kW29BZrh6fy-YQW66xFmd5lS_kJN5Yf6xYwP8lJW2k_1Qn6tcS6lW57BglX5bDc0NW3jMSLW6zVyHRV4mT0T7tWq7CW5zgXNG8kXhTSW85msSW73p35NW1QlHCZ4qQzv0W2vmWry6gNVtNW5Zb5MD9fTr_BW7cC1y_5GmgYPW7qrqC079ftWDW1Hxgj_4PhYJMN7dbVC67-tW-W7WwvqG1q2grp346l1) - [UX Research Techniques and Their Applications](113/ckPbs04/VWF7r57Pd1jDW3dP0wS2bV0rLW4nNzqf4YtrY1N7jDJwB3q90_V1-WJV7CgF6-W2H8Mj415GZZNW4_pkLz90wYhmW8p_ByQ4SD982Vz3vlK4KVcR5W5n80cP6tCC22W73h0bP101QrwW109Bsv1n15WJVrmVDg6xvC8KW8YKSxj7sHxGGV-RwrZ5kVrdnW7fvKhL87dnRtW8FV3fC5ZCRjxW877PXK8TNLf-W28FSjH3LTm8MN19zmklzRvM6N4w71zYGh4TkW6Nt1pS9lmHgtW8sSyfW6W4qDDW48B_qK2ngHzkW2XdRtd7q85pgW4fs80s6994dmW6vyWdm5-KvWLVMWQ4y1v5D8KW5V2n9H1zp6ZxW2jmryd4SYzLsW3fc9Vs62BMxvW4_CdqQ6-whxKW4vgTyd5yFJg-W5j4BRG39HvlzW4YpSZw3jK9gR3hrP1) - [Enhance User Flow: A Guide to UX Analysis](113/ckPbs04/VWF7r57Pd1jDW3dP0wS2bV0rLW4nNzqf4YtrY1N7jDJwh3q90JV1-WJV7CgKwvN8JqSks9rWQ1W96BGW64dPtW0W3xrLZy8fsccyW2T9Ch51Kg8cwW98H9w21YDrcBW6FC67f8mb48MW8ltWDt49DHnnVZsz852Hr4MXW5ztYZB7ZVFtYW5kNM8D4Bzq1gW7f6BGr1XVnlhW3wpWqG74-nqnW2ZLMz_7LFc79W9c3gMD6NsywVW7ZcpmT2lZLJ_W62V3n-2jrlCvW7wrzD41N8YNnW5sTQGw8_YXPJW8Y_bqX2kLpGmW7r8-jr98zHT6Vq9HvB4BldH7VGZJ5l5rJnrCW3JXN2W2VS8FLW5MZ9f617DX5HW4KxBSM989H8PW6VWfxt2hKrJ3W2R006V1YnsHKW8PQxW68vSbbJ3njQ1) - [4 Steps to Mastering the MVP Development Process](113/ckPbs04/VWF7r57Pd1jDW3dP0wS2bV0rLW4nNzqf4YtrY1N7jDJtw5nKv5V3Zsc37CgHs-W8hy97p3YJsLYW2GHYbQ5XMgYzW7XhlsP718hfjW259G-C6mFmq2W7LKHL5416VNbW4BSb2c4qfPmKW7hgkgL4dndRcN6d412tCPw0TW6Nm5-W6w_FhkW1P5Nzq6YFr1wW4wmyZX67GjVZW1ZFJyB902QbHW8CL24y1HLJNrW6jQdPy8ZlW77VyWc4c8jmGD4Vdn21m84p6-0N8pP9lJw28yxW7Sx9fQ3Q2RfvW6xp2Sv1sYWHSW3W68kK5HzKmKVN4sd73qf6-vW6lTRfs4QTyJZW4hhNxs2BhJBPW2_-nYb7fW3jcVSkWpS7QkQD8W44XYc27rcjfdW3NWdsH3G2vTzW59PjNw8ltHQ1N3Hp442vQdlnW4nTVYJ3WyYBbW27gGty6Xb4CfVZ1jxd1Yhb913nrw1) FOLLOW US: [Facebook](113/ckPbs04/VWF7r57Pd1jDW3dP0wS2bV0rLW4nNzqf4YtrY1N7jDJv_3q90pV1-WJV7CgRbbW3vh9jh28zr08W3Hgt7Y953LWCW30tTpw1HmLr6W4cMpDV44ZSQxW4JTLj-3F7MgtVTWz4R7p4H_kW7VktXJ2x6WkZW6jJ1Ly2Bv3JyW3v4Ndp8qbyhcW5sCYW69g8Gp0W4SqMYT6NX0sZW44pVr64yxM4CW8k1DDB2dlbCzN5XBq1vX303sW3m-hjp6tD09PV_C1Jy79DhJyW8FhZgM6T-Y1pN7wDGH0PngFRW6vbp3f1fm7r1W1N_BLG7-ycvnN7MSllsl_lNNW8qfm124X7JXHW2NWP7x29K7VNW4_wJv_2BXFJXW23rPcJ7mn1xCN4fhG0CKSbrK333t1)
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