Has minimalism run it's course?

We chart the history of minimalism and argue that our devotion to visual sameness can only be cured by a commitment to maximalist design. 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W88Lv3g78Rw3kW8yVPMk7jY3Cs0/*W6ZM_L66GVYB8W45nwKt1fshnK0/5/f18dQhb0SnGZ9jW3BvW8pt07H51wyFDW5sr2zN2R1QT-W58jkBb56pLrrW5r8vwP3mm44rW5y5LmV8l2nK0W8rChdm8tBV3TVRc8D961LlrkW5xLl2Q1pFKQxW1qMG4l5yLf8TW3fjd6Y8mp2bwW8p-Vp837nz7gN5DY_wnYMwkWW5GqcrG66KBg-W1Z66Q18hTJV4W8lwVXY8hS296N7bj1_4FCG-jW5rC5Q63l6ccQW8mQMYT7NM5zGN7xG0l6v09HKW1VJryk5lX8fqW13bD4h6dkdCJVJtsct58xSNkW56TVcd82Gq2zW56fW2s7wJqBsW3p4Vl_54BrYGVwxmD14P6FJyW1TSK6z3mDvsyW2Q151P83hNDWW3pFD0t4MSJMhN7v_tSm7TyLVN2tgkWTnjP2MVv04Mm4x_tgRN59Gj5Lt_dPMW6Wxsc0841wTHW2chQPG2LBx_cMy9d1KbWjQWN7fKtnVcWbVfW4Wpz-020VB1sN1gkr3pHpYy-W4cyhzw8VQ84RW7HT5fB4VxClLW5qv4fv7jqh0mW3bF71v3KYNVMW4M1-xB6_KnTnW8mD7_n50L5DJW8G5sdw723QB2N71wShb1FN4Jf4JxPQq03 [Maximalist Design and the Problem with Minimalism](W88Lv3g78Rw3kW8yVPMk7jY3Cs0/*W8tl-cr1F0kBDW6cVw_73NKZMt0/5/f18dQhb0SnGZ9jW3BvW8pt07H51wyFDW5sr2zN2R1QT-W58jkBb56pLrrW5r8vwP3mm44rW5y5LmV8l2nK0W8rChdm8tBV3TVRc8D961LlrkW5xLl2Q1pFKQxW1qMG4l5yLf8TW3fjd6Y8mp2bwW8p-Vp837nz7gN5DY_wnYMwkWW5GqcrG66KBg-W1Z66Q18hTJV4W8lwVXY8hS296N7bj1_4FCG-jW5rC5Q63l6ccQW8mQMYT7NM5zGN7xG0l6v09HKW1VJryk5lX8fqW13bD4h6dkdCJVJtsct58xSNkW56TVcd82Gq2zW56fW2s7wJqBsW3p4Vl_54BrYGVwxmD14P6FJyW1TSK6z3mDvsyW2Q151P83hNDWW3pFD0t4MSJMhN7v_tSm7TyLVN2tgkWTnjP2MVv04Mm4x_tgRN59Gj5Lt_dPMW6Wxsc0841wTHW2chQPG2LBx_cMy9d1KbWjQWN7fKtnVcWbVfW4Wpz-020VB1sN1gkr3pHpYy-W4cyhzw8VQ84RW7HT5fB4VxClLW5qv4fv7jqh0mW3bF71v3KYNVMW4M1-xB6_KnTnW8mD7_n50L5DJW8G5sdw723QBbF71wShbPcwZf6XW6wK03) We live in an era that exalts minimalist design above all other forms of creative expression. But what is the cost of our obsession with graphic simplicity? Designer Danae Botha charts the history of minimalism and argues that our preoccupation with visual sameness can only be cured by a robust commitment to maximalist design. [Continue Reading](W88Lv3g78Rw3kW8yVPMk7jY3Cs0/*W7bK9Qg1ljk9gW50rngv31SyYX0/5/f18dQhb0SnGZ9jW3BvW8pt07H51wyFDW5sr2zN2R1QT-W58jkBb56pLrrW5r8vwP3mm44rW5y5LmV8l2nK0W8rChdm8tBV3TVRc8D961LlrkW5xLl2Q1pFKQxW1qMG4l5yLf8TW3fjd6Y8mp2bwW8p-Vp837nz7gN5DY_wnYMwkWW5GqcrG66KBg-W1Z66Q18hTJV4W8lwVXY8hS296N7bj1_4FCG-jW5rC5Q63l6ccQW8mQMYT7NM5zGN7xG0l6v09HKW1VJryk5lX8fqW13bD4h6dkdCJVJtsct58xSNkW56TVcd82Gq2zW56fW2s7wJqBsW3p4Vl_54BrYGVwxmD14P6FJyW1TSK6z3mDvsyW2Q151P83hNDWW3pFD0t4MSJMhN7v_tSm7TyLVN2tgkWTnjP2MVv04Mm4x_tgRN59Gj5Lt_dPMW6Wxsc0841wTHW2chQPG2LBx_cMy9d1KbWjQWN7fKtnVcWbVfW4Wpz-020VB1sN1gkr3pHpYy-W4cyhzw8VQ84RW7HT5fB4VxClLW5qv4fv7jqh0mW3bF71v3KYNVMW4M1-xB6_KnTnW8mD7_n50L5DJW8G5sdw723QB6N71wShb1pm-pf98fsd003) [Save to Pocket](W88Lv3g78Rw3kW8yVPMk7jY3Cs0/*W8321CP7frB_sW6T3p0_2dRdnT0/5/f18dQhb0SmhQ4y9PL1W668SKv22jgLsN487fJk-tKHlVY7Tc65MyjNPW1wcxHq7K0lLfW1G5-JN7y34MtW2NB2NV1LlczQW6Dvxsb6v0_ckW2YfZR81Zsq5RW8Vm6N75n0TzKN78YT97m-VNmW6DzhbJ1M7hkzN7j-MwYHZ2WJW5DjQVm5DpFSdW5Kb4dF61SSZmW7mG7sD50QDV0W1drXfl6c-1lTW6jxrnR7nVvChW5MrtLx23-nGKW265VBJ22-vhJW1Q4cMN2vrpcLW1nnQd338kffxW24ZF-x1ZY5_-W8XjV6T2sP6jjW57-WqM3H_PtyW2DzCtR1yBNXtW2wG1_l5_9x9-W5-ghC66JcPslW8hW3l74cchCRW7TCqky5ZbWvWW77cTdn5VBl5PMtcFbWSWD4GW5phNH34m5wNqW5xs_5519L5qvN6zPtxL1tCJNW5hnny675q7YLW2sPbDz5Sh05DW1jq3vZ77R1RZW43WRf64nN86ZN2WCgjjGXcGvV6Q9772p08rgW82RW8W72zrXTW712wFT1mL2-dW8Yj37x41HnY2W2KYZJn4Vs6_4W7k0L1-1zVbKjW8mhVQY1K6npTW8Vr2R76Sg3zPW125hsr4jqLtmW193R8Y6jQgSKN8rVNDZcYJKQW7dJ18n1MzvRFf5XFY1F04) About the Author W88Lv3g78Rw3kW8yVPMk7jY3Cs0/*W7G5ddB1DltbsW2Y5P7t13Kd3m0/5/f18dQhb0SnG-9jgP7zW8pt07H51wyFDW5sr2zN2R1QT-W58jkBb56pLlJW5r8vwP3mm44rW5y5LmV8l2nK0W8rChdm8tBV3TVRc8D961LlrkVTGgVf8r579yW1lQsB-8z01_JW3GB-Dt5wL96LN1sL3M055sLHN4H-grMYMwkWV-540D66KBg-W1ZJ6XR9dSlS6W35rgCl94-4T0W7sLfyr520N2HW7v70tS2Hyb60W9dH8_66V4mfnW3SqthB1HrCCQW52Ylfx3_8mplW9fgwMT4fd9KvW9gJ8BQ1zrz6MW310gmY2LZy1bV6FdMy5M656-W7r6Dgm1xZR4yW8W2J8T7JmDStN127sl8sNyBqW52XVPd5MTmyGVH-MC21Fx4VZW2qfy1D9cmnpSW53GKN-2MsHcQW1H0cY41z09qJW6V0ZlJ1B-mgRW7xry9v9fh668W4jrwxT7tt9ggW7lbVPy4VwbJRN4YTt6gfTlLHV1KsWr1KzlDnW7vfMSd7bqXyYW5KZd562btnrJW4f_vwz5VZg0jW1nCrbg47Wtw1W5tKfXp7YzT8tW8bSpl36p_yFKW96KTgp3CZd2DW29gQNs1NwBMnF1MVsRjVTXjf4NwyKj03 Danae Botha Designer Danae is an experienced designer who has developed digital products for international clients such as the Cambridge Dictionary and Subway. [Hire the Author](W88Lv3g78Rw3kW8yVPMk7jY3Cs0/*N4fFlG8L03B9W3d3kDn3Dcs160/5/f18dQhb0SnG-9jgP7zW8pt07H51wyFDW5sr2zN2R1QT-W58jkBb56pLlJW5r8vwP3mm44rW5y5LmV8l2nK0W8rChdm8tBV3TVRc8D961LlrkVTGgVf8r579yW1lQsB-8z01_JW3GB-Dt5wL96LN1sL3M055sLHN4H-grMYMwkWV-540D66KBg-W1ZJ6XR9dSlS6W35rgCl94-4T0W7sLfyr520N2HW7v70tS2Hyb60W9dH8_66V4mfnW3SqthB1HrCCQW52Ylfx3_8mplW9fgwMT4fd9KvW9gJ8BQ1zrz6MW310gmY2LZy1bV6FdMy5M656-W7r6Dgm1xZR4yW8W2J8T7JmDStN127sl8sNyBqW52XVPd5MTmyGVH-MC21Fx4VZW2qfy1D9cmnpSW53GKN-2MsHcQW1H0cY41z09qJW6V0ZlJ1B-mgRW7xry9v9fh668W4jrwxT7tt9ggW7lbVPy4VwbJRN4YTt6gfTlLHV1KsWr1KzlDnW7vfMSd7bqXyYW5KZd562btnrJW4f_vwz5VZg0jW1nCrbg47Wtw1W5tKfXp7YzT8tW8bSpl36p_yFKW96KTgp3CZd2DW29gQNs1NwBMqN1MVsRj1wdh-f6_TVqC03) Other recommended articles: - [Mini Tutorial – A Guide to Font Combinations](W88Lv3g78Rw3kW8yVPMk7jY3Cs0/*V1jk3s7zZv_RN7pPm4C1_Pvt0/5/f18dQhb0SfHz9ctzn8N7rRy-jGZ5t0W1yMd9p5H1MNwMZvPg_WJhcHW1td_cl6HLbb3W1L5BTm7lZs1QW7v6zyM7C3VgkW1Hns992MkNVjW1M24Qq2WdSBTW7kXy3k7s77hGVcqTN78q5jyTW8rBSlG5y5jh-W1rfXlz1k2x_yW4XMR7k67HG9qF5_-NtdQ-yKW9d62DF4PfvWYW5ZpycS57-ZBTW83C5JP37RhtbW7NrMZs3ndfYDW5CGtBw6bnMRgN5JVXhgZ_YQ3W3NnV4F1nJpwvW26pdfj35y0QCN1lZYxVZZRGfVWDVy36MbZ6_VXnV5z5HhnSTN6McchxR3rnPN112Ld2c7qwJW3NGZGz6Nc5SXW5C2b3z6NtHnpN6SflZNbz46mN5FVwbbhL5zvN4WyJRXPC5wYV_-jry95Z3BcM-dCpdZ-35VW4p-v1r6PZBkzW4syMx75t9438N12mv4DpPdc3N4PC1qTrPpMvVrJh2D41MLvyW2ykJGL2yc11rW50MFJV5CQ_pdVyqHx74J3xpbW2nRzM357_mxTW7zNjpN9jy1N0W5_5l106JQRjHW3pp95J5_6VH7W2MWskv36sLG2w1NsfDKdpVf4NbhW502) - [Aesthetics and Perception – How to Approach User Experience Imagery](W88Lv3g78Rw3kW8yVPMk7jY3Cs0/*W5Vg-r44Gdz1fW6774SH7GhxQG0/5/f18dQhb0SfHC9c-gFRW5vB61F1mTkZBW35v1Pr20Yb43W1Y-6381Nq0BbW2-swXT3-m-4hW3sbNf55lQrGRW5B97bx5S2jcCW3jPlS85xF592W3v7DKh3jPfjCW5HxgX23jL122W5y7K1_5D4l_sW3jdjr53jJ_1yN5K-FKHjrwcpV5CrKv3J1TX0Vnw9vy8m8m5rN7MsxyNQJJn6W3Lqnm_8q5FTlW4K45-L328h7yW3_bFb596dt4SW4r1Qwq8VY-bgN3jWfkyLvzmsW1G8Mxx1Bb4rMN6FwXZKrjfvPW1D9HPq4h9BNDW8QSG7046SByJW6wgNfQ1W1gw8W1Fp1Pn1WcbVjVzJF8C7v3j6JW1YvVlk2KVG1fW1RLHp38YlrPbN4gdj1pv2Nx-W2NTyKX7p7dwYW8_fS2R4gtwtBW2PS30T1zfZbRW2GYsbv91Ym1_W1MBZW01ZHyfVW8VvYK-227WNKN38MDwN5h7dCVVR6H24q1N8dW6092hM54SnJxW4d22hk31lZKGW1D8pzv2pKBZ7W5GRWBv2cyH2GW8n_n_D4DlPHJW7TLVJV78l2gZW42d4dd8jmYWtW1ZvLv-6Wb07qW5V9WFR3f5_rbW3ccMMb5r_Rvd0) - [Age Before Beauty – A Guide to Interface Design for Older Adults](W88Lv3g78Rw3kW8yVPMk7jY3Cs0/*W1Z1VkN4PhyTGN3sQRwKPT-xh0/5/f18dQhb0SfHv9dK7lMN7rRy-jGZ5t0W1yMd9p5H1MNwMZvPg_WJgN-W1td_cl6HLbb3W1L5BTm7lZs1QW7v6zyM7C3VgkW1Hns992MkNVjW1Mk0kn3q5v9nW85s3Rz85_VCWW7Mzll05rFwXWW3DjlZs83_PyqW834qtY31t-GxMfRnty74DB8W28CJsN5r8jh-W7f-g2y5KxXB6W5KDCtZ12tL7fW5B52gK1gc9CgW5lN3j71B8DH7W5L1yJ85FxwvGW6PV3_f5WYPjHW2z_scn6x2RKSW5-lMJc5tl55GW5YnfdY2-CvnNW2_77Q33lCWd9W47ZdWV6P8n0jW3Yjqmc2-CshRW3zCY3R2YPH2WW4X8ylK55wd_1W2HGRmD6T5v4CW2NdJL_5hpyGLW3gq9fB4JhLPBW2FJbgz3zJyZNW5WYRwH2WGrBpW5jNJtZ3yXZs3W6Kw7ks6SZdPZW66STjH51vCPdV3pPQn5VqN_FW9clwGr8csGDVVD2JF57dZLrnW5qK2T65rbnjHW5B2myn5CHDwcW5gdWn_1vcPdCW61lQ4C22T1tFW6WQSDj1M9zNxVmZj1j9b88P8W1mfx2f2LlkbwN3J4Q8k9XfwsD7s2GRHGSHdnP3Hd03) - [All About Process – Dissecting Case Study Portfolios](W88Lv3g78Rw3kW8yVPMk7jY3Cs0/*W38P_MV1wjJG7W494SNH3hYgMb0/5/f18dQhb0SfHn9ctyq0N7rRy-jGZ5t0W1yMd9p5H1MNwMZvPg_VK0bTW1td_cl6HLbb3W1L5BTm7lZs1QW7v6zyM7C3VgkW1Hns992MkNVjW1MklCh2Tf33VW1G7Q656c4FKRW1L3h3_7B_4BpW1L4LKy2WtZKJN2F5h75vpNtWW2YfSTj2HRcy6V3C42f975bhYW1y2q-9625bx1W6Gj8TS6bVy-5W25PPkn6Pkt_VW62_rWz4MW8X3W4r1Pm71nqcNkW2lb0Sd6dZ27bN67h1zcQC5z2VPC2cV3jgJgFW4WbSWX5w6SlJW27C06D93vh0QW6L-Lcy3fFBX4N5CB4JVRbwYzN5CH2YkhlR1YN8qBBw2-fFW-N62_1GyYmk7zW4t9cW56QH4vNVd263g1nYv2WW3JzDjl4tFFNRW27dZ-C1pqxwrVP6-Cq1k-d7DN99xSftTjKdPW5FpYmq96jbznN5HFpS8_QT8hN4LbhRbrX3l1W6VzCP07HFfp7W7b_7Sr6NBHRNN1xGZQmQBbRDW1bTwfM2J1gdFW5PkNwp8V2DW7W6_dkRq3XnVnxW8fKZxQ6JGNmnW47bW-R5Gj4X0W87D_-R7D7HxjW1Dy_KC2NC22Kf4Tr4rg04) - [Branding Is Dead, CX Design Is King](W88Lv3g78Rw3kW8yVPMk7jY3Cs0/*W5zWg1N6kHC0_W3gKfq74P-1Jn0/5/f18dQhb0S9r79hWPXFW8pt07H51wyFDW5sr2zN2R1QT-W58jkBb5711pQW5r8vwP3mm44rW5y5LmV8l2nK0W8rChdm8tBV3TVRc8D961LlrkW5xCHcJ3csgXRW3fjd6Y8mp2bwW8p-Vp83K6f0-N8Zs47msn-XmW4hF97q32n0YgV-zgBZ47YlYyW4bfcHb47Xx4zW3C811X4-TPrsW2KQ2YY6lD20dW49WVtr3VVg17W8sQ9kw4XyR2fVYSX-57m_B1RW5c8d-S3785fnW51hGBQ2BgF45W2BqKjS41kK1hW7dHHgv8qq8M1W6n5n8z2yhYc7W4XkSvD2q2Ql9VYqT0X1JQd9jW1pwywW8KbD3cW1JRwJH2pqkTyN3MvZ8v2ZcpxW1cFWbS4VJn-TW4Xy-Nw2hv0p0W2zSBBs4Wz3SHW87Qd0D8LyMSsW5Qb62f1mP-LqVhzVNs4N0CHNW8dt46N4Pw1VkW2sbPxn10rPtmW2-CW7h2-Bc-KW3B-6Wk3MtK3mW2sG3S55TQnqHW5hfR428kjXbFW8X1ddQ70HRMMW1tPNxS8Jh2jZW5xWtfJ1vhWqFN5mhbVPNDyx-DrTzpYzzwTdRkyFM03) Hiring Visual Designers? Looking for an elite visual designers to join your team? Get started with a Toptal account to hire experts like [Danae Botha](W88Lv3g78Rw3kW8yVPMk7jY3Cs0/*VxQY-93FJhS9W67l93x1fS4xP0/5/f18dQhb0SnG-9jgP7zW8pt07H51wyFDW5sr2zN2R1QT-W58jkBb56pLlJW5r8vwP3mm44rW5y5LmV8l2nK0W8rChdm8tBV3TVRc8D961LlrkVTGgVf8r579yW1lQsB-8z01_JW3GB-Dt5wL96LN1sL3M055sLHN4H-grMYMwkWV-540D66KBg-W1ZJ6XR9dSlS6W35rgCl94-4T0W7sLfyr520N2HW7v70tS2Hyb60W9dH8_66V4mfnW3SqthB1HrCCQW52Ylfx3_8mplW9fgwMT4fd9KvW9gJ8BQ1zrz6MW310gmY2LZy1bV6FdMy5M656-W7r6Dgm1xZR4yW8W2J8T7JmDStN127sl8sNyBqW52XVPd5MTmyGVH-MC21Fx4VZW2qfy1D9cmnpSW53GKN-2MsHcQW1H0cY41z09qJW6V0ZlJ1B-mgRW7xry9v9fh668W4jrwxT7tt9ggW7lbVPy4VwbJRN4YTt6gfTlLHV1KsWr1KzlDnW7vfMSd7bqXyYW5KZd562btnrJW4f_vwz5VZg0jW1nCrbg47Wtw1W5tKfXp7YzT8tW8bSpl36p_yFKW96KTgp3CZd2DW29gQNs1NwBMpF1MVsRj822lf94l16803). 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