“Sana mura”

Hi {NAME}! Last time, I asked you how much you’re willing to invest in a 3-4 hour copywriting workshop. Most of the responses I got are just variations of “Sana mura”. This made me wonder… Gaano ba kamura ang “mura” for you? Give me something specific, so I have an idea about your expectations. Subjective kasi ‘yung perception natin when it comes to the value of things. What might seem “cheap” for you, might just mean the world to another. But at the same time, not all “expensive” things are worth the money you’re paying. Like, luxury goods. I have nothing against them or those who love collecting and buying them. You do you. I’m only stating this as an example kasi here… We know na for people who are barely making ends meet, Buying luxury items is not just expensive but entirely a waste of money. As opposed to people who are born wealthy from the start… Using and buying expensive items are their “normal” – it’s not special but not something they’d flaunt, either. See the difference? That’s also a tricky part when it comes to pricing products. Kasi price it too high to appear “premium” but the quality is not worth the money the audience is paying… Then, you get bad reviews. In the same way, if you price too low to be affordable to the target market, it might get the impression naman that it’s not valuable… Even if you’re literally getting 10X more than you paid for. 😅 Admit it or not, we also judge the “quality” of the product based on the price tag. That’s why I need your help. You see, I really want to price this workshop with an amount that meets your budget… Pero ayaw ko rin naman ibaba masyado ang price kasi I know how much value this training has… And it’s not because I created it. HAHA! No. Instead, I’m looking at the point of view of somebody who is clueless about copywriting but also wants to be able to think and write the way a copywriter does… Like, if I came across this workshop hoping to learn to get into copywriting right away… For sure, matatapos ko ‘yung training na kaya ko nang magsulat ng sales copy. Ganyan ako ka-confident about this. To be honest, I’m eyeing to sell this workshop for P2,000. Pero don’t worry, {NAME}. I know naman na nagba-budget ka na para sa Noche Buena at sa mga bibigyan mo ng gifts, So as my Christmas gift to you, I’m pricing it lower than that (and more pa) 👀 I’ll make sure you won’t regret joining this 3-4 hour copywriting workshop. 😁 Wait for my next emails na lang while I’m still finalizing everything. By the way, I also want to know… Since medyo nagsa-start na nga maging busy ang mga tao for Christmas, I want to do the workshop sana before maging totally busy na talaga… Para na rin hindi hati ‘yung focus mo sa gift wrapping at sa workshop in case. 😂🤣😂 I’m planning to do it this coming Saturday, December 16, 7 PM. Are you okay with this workshop schedule, {NAME}? Yes? No? Violent reaction? HAHA! Let me know kasi I’m open naman to adjusting the sched depende sa availability ng mga a-attend. Rooting for you, Mark Darwin Balaswit Sent to: {EMAIL} [Unsubscribe]( Top Dog Copywriter, Barangay Commonwealth, 1121 Quezon City, Philippines