To be, or not to be... boring

Does this ring a bell? At one point in your life, you most probably encountered this. For most of us, we encountered this in school during Literature class. Remember now? Hindi pa rin? Sirit na ba? HAHA! The Bard… William Shakespeare In the Philippines, he’s probably more known as the playwright of Romeo and Juliet, But he has a lot of popular works used in plays up to this day. Don’t worry. Hindi ito Literature class. HAHA! Pero I’d like to point out what makes his masterpieces an audience favorite… Which you can also use as a guide when you’re writing sales copy. Shakespeare was a master wordsmith who’s known for crafting memorable phrases (a.k.a. quotable quotes) that stood the test of time… Much like classic songs that people sing no matter the generation. What do they have in common apart from relatability? They flow smoothly to their audience, so smooth that you don’t realize you’re already hooked until the end. Each piece has a tone, rhythm and cadence that keep the target market engaged, even wanting for more. Without this, the copy is dull, bland, boring. Nobody wants that. But… Like what I keep telling you, You don’t have to be creative, or in this case, a master poet or a musician, to be able to write captivating sales copy. For starters, study the best sales copy in the format you want to write. Next, ask questions like… What’s in this copy that makes it high-converting? What about it reels people in until the end? Why did the copywriter use those words, and why did they structure their copy that way? And since we’re talking about rhythm and cadence here… You can start with the last question. Notice every word used… …how long each line is… Are they intentional or merely coincidental? Are they using paragraph blocks? What about the flow of the copy makes it engaging? Does your audience have words specific to them only? Use them whenever appropriate and possible. You already know how humans retain information when there’s visual representations associated with it. Take advantage of this. Be as descriptive as possible. Use metaphors to paint vivid pictures, and evoke emotions from your audience. But of course… Make sure to not overdo it. ‘Wag overkill kasi baka magtunog pushy or salesy na masyado ‘yung copy mo. I know this is not our usual content, But I also want you to realize that learning copywriting isn’t confined in copywriting courses, books, and other resources. You can learn copywriting everywhere. The thing is, you have to look closely, know what exactly to look for, translate it and apply it into copywriting terms. Did you learn anything from this, {NAME}? I want to know your thoughts on this. Share mo sa’kin, please. HAHA! Rooting for you,Mark Darwin Balaswit Sent to: {EMAIL} [Unsubscribe]( Top Dog Copywriter, Barangay Commonwealth, 1121 Quezon City, Philippines