From
topdogcopywriter.com
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darwin@topdogcopywriter.com
Sent On
Tue, Oct 31, 2023 05:20 PM
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Hi {NAME}! Since we briefly brushed on the topic of making sure to write a customer-focused copy, an
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Hi {NAME}! Since we briefly brushed on the topic of making sure to write a customer-focused copy, and not one thatâs centered on the product youâre offering⦠Letâs delve now on a way to effectively do this. Itâs simple. Use stories of something your audience can relate with. Plus points if you can write it in a way that it feels like youâre narrating exactly what the reader is going through. Not only will you get them hooked, theyâd probably even ask (beg) you for more. This is one of the surefire ways to get your audience glued to the screen until the end of your copy. Now, you might be thinking⦠âSo you really need to be creative, and a writer at that to pull this offâ¦â No, not really. Of course, itâd be easier for a creative writer to incorporate stories in their copy, but any aspiring copywriter can do it, too. What you can do for starters is to not overthink it. Donât dwell much on the technicalities. You can tell a story, {NAME}. One âhackâ to be able to write a story in your copy is to⦠Write how you talk
Or if youâre writing for a brand, make sure to use their voice. The goal is to sound conversational while delivering a message. You can practice by pretending youâre writing in your journal, or sending a long message to a friend you havenât spoken with in awhile. Apart from delivering a message, it has to be entertaining as well. Because itâs what will keep your audience hooked in your story. Kaya nga maraming Marites, âdi ba? Kasi stories, whether true or not, keep them entertained and give them something to talk about. Thatâs the same effect youâd want to leave your readers with after reading what you wrote. âYung âeffectâ lang âyung dapat ma-pick up mo ha, hindi âyung pag-chismis. HAHA! âWag ganun. Always write with integrity and credibility. And make a habit of basing whatever you write on facts and research data. Donât write content or copy thatâs built on lies or too much exaggeration⦠Even if it meant getting the audience you want, or reaching your sales target. I know it can be tempting, especially when it can give you that one breakthrough to make a name for yourself. But itâs not worth it, {NAME}. It will never be. Donât do something youâll regret your entire life at the expense of a momentâs bliss. I know you wonât naman, but it doesnât hurt to remind you as well. 😊 Another thing why stories make good copywriting content is because theyâre easy to remember. Anything is easy to recall when you know a story thatâs associated with it. Same reason why there are songs we keep on listening. Sure, the music is great, but the lyricism or the storytelling involved in the song speaks to us in ways we couldnât understand. âYung hindi mo naman naranasan in real life pero through the song, you feel like youâre the character of the story. For about 3 minutes of listening, you felt the emotions of the song, e.g. joy, peace, pain, anger, hope, etc. Which is what you also want for your readers to feel when reading your copy. Transport them into the future where their problems are solved by your product⦠Or bring them on a journey where the thing theyâre experiencing now is only a matter of the past if and when they found the solution to their problem. Combine storytelling with writing clear and concise copy⦠You wonât only get a relatable and engaging copy⦠Youâll also start forging a unique connection with your audience and instill in them that you or your product undertands what theyâre going through. Do this more frequently and sincerely, and see how your audience becomes your own loyal advocates. As always, don't forget to let me know your thoughts on this! Rooting for you,
Mark Darwin Balaswit P.S. In case you missed it, you can get an access to the recording of Jeiga's 2-day BFCM Workshop where she discussed the winning strategies she did for 30+ brands in last year's BFCM. Sakto 'to kasi last week of November ang BFCM this year. [>> Here's the link to access the recording <<]( Sent to: {EMAIL} [Unsubscribe]( Top Dog Copywriter, Barangay Commonwealth, 1121 Quezon City, Philippines
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