"So how to compose a killer headline???"

“or compelling subject lines? May formula ba ito???” ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hi {NAME}! How was your weekend? Ako, kakatapos lang ng bakasyon ko. HAHA! Saan? Secret. Joke. HAHAHAHA. Ipo-post ko ‘yung photos sa page ko some time this week. So in case ngayon mo lang nalaman na may page ako, [You can check out the page here.]( May updates din ako d'yan from time to time. Kaya make sure to follow me there as well. Okay. Back to work tayo. I read your messages. Thank you to those who are sharing their insights, and asking questions. 😊 Sino-sort ko lang which ones to answer first, kaya keep ‘em coming. 😂 And like what I previously said, I’ll give a collective reply in my emails. One of which is our topic for today. ‘Yung Subject Line and Preheader Text natin today… This was a reply I got from yesterday’s email. Not sure if gusto niyang ma-name drop so I just hope mabasa niya ‘to. HAHA! That’s also one of the reasons I put their reply in the Subject Line. “Darwin, So how to compose a killer headline??? or compelling subject lines? May formula ba ito??? Best Regards, ICW” Hulaan mo na lang ‘yung initials. HAHA! To be fully transparent, pwedeng isang buong training lesson na ‘tong topic na ‘to… Well, dalawa pala kung hihimayin separately ang headlines and subject lines. Which means, baka sobrang haba nito for an email. But I’ll do my best to give you the gist para ma-implement mo rin right away. 😊 The primary job of both headline and subject line is to grab the attention of the viewer or reader. Dito pa lang, alam na ng readers if they’d continue reading or if it’d be just a waste of their time. So may formula ba ang mga 'to? I wouldn’t say wala kasi I know there are copywriting coaches who created theirs. Pero for me, what I’d suggest is to stick with knowing the principles then model after them. Uunahan na kita… Kung nag-e-expect ka ng templates from me, wala kang makukuha. Kasi ako mismo, hindi ako gumagamit ng gano’n. But what I can give you are some pointers to keep in mind whenever you’re writing headlines and/or subject lines. The first element is clarity which we already discused in my previous emails. If you haven’t read about it yet, [click here](. Your headline and subject line must be crystal clear on what the entire content is about. Otherwise, your copy would be misleading and could make potential customers leave. Pwede rin ang clickbait. I’m not against it since it does its job: to have you click the page, BUT only if the viewer would be led to a page detailing what the headline or subject line promised. Also, apart from clear, dapat concise and direct to the point ang copy mo, sa headline or subject line pa lang. Especially with subject line na napuputol depending on the screen size you’re using. If you'll ask what's my take on the proper length of subject lines, Honestly, I don't pay much attention to it kasi pwede rin mag-trigger ng curiosity 'yung naputol na subject line, which will make the audience open the email. But others are strict about 30-40 character limit. Which one should you use? Up to you. Better test it to see what works for you. 😊 Next is relevance. I also talked about this in passing pero in summary, aim for your copy to be directly related to what your audience cares about. Dito mo magagamit ‘yung famous na “WIIFM”… “What’s in it for me? Your headlines and subject lines must be benefit-driven. They must contain solutions to your reader’s problems. Regardless kung sales page or email ang isusulat mo, Your focus should always be in making the copy about your target audience. Be their advocate. Speak their needs and desires, especially those they couldn’t admit to themselves. Whether it's excitement, fear, or joy, make them feel something. You must be able to tap into your readers’ emotions. Product features are secondary. But it doesn’t mean you shouldn’t focus on this or disregard this altogether. In fact, the emotional and logical aspects of any copy go hand in hand. Because majority of the people buy with their emotions, and later, use logic lo justify their purchase which the product features can help with. Of course, the headline and subject line must also provoke curiosity. Humans are innately curious. Tipong alam mo nang masasayang lang oras mo kaka-chismis pero hindi ka pa rin magpapaawat. Or alam mo nang mabaho pero aamuyin mo pa rin. HAHA! S’yempre, exaggeration lang ’to (or not 😂), but you get the point. So you better take advantage of this in your copy. This could be in the form of a question, a cliffhanger, a promise the’d only discover if they read the entire copy, a little mystery that’d make them go crazy if they don’t find out the answer, etc. Which then leads me to action. Encourage the readers to do something. Help them visualize themselves experiencing the results of what your product offers. And build more tension to make them want to buy your product using urgency and scarcity. This answers the underlying obections of the audience: “Why you?” "Why now?” Combine all these and you’re on your way to writing killer headlines and compelling subject lines. Of course, this takes practice AND continuous study. Again, walang template dito BUT there’s definitely a lot of winning headlines and subject lines that follow the same principles. You just have to look closely. And if you can make a habit of breaking down pieces of copy, You’ll learn things that are not always expressly taught in courses. So there. Again, here’s what you have to keep in mind whenever you’re writing headlines and subject lines: - Clarity (concise and direct to the point) - Relevance - Benefit-driven - Emotions - Curiosity - Action (encourage them to do something) - Urgency and Scarcity I hope this answers the questions above. Let me know your thoughts, {NAME}. Kung may nakalimutan ako, please do tell me as well. 😅 Rooting for you, Mark Darwin Balaswit Sent to: {EMAIL} [Unsubscribe]( Top Dog Copywriter, Barangay Commonwealth, 1121 Quezon City, Philippines