Importance of clarity in your copy

  Hi {NAME}! In my last email, we talked about some of the things you can do to prevent writer’s block. Today, let’s talk about clarity in terms of the message you want to convey to your audience. But here’s where it gets ironic. It’s hard enough to write about something you know little or nothing about, hence, we do research… Yet it’s equally hard, if not harder, to write about something you’re really passionate in yet you have no idea if your readers need those information or not… Or baka too basic or too advanced for you na pala ‘yung mga sinabi ko. When that happens, it’s likely for a mismatch to happen. I don’t want that to happen, to be honest. Kasi marami rin talaga akong gustong i-share. HAHA! That’s why I’ve been asking you in my past emails to share with me your current copywriting journey. If you haven’t picked yours, here are the options to choose from: [a) New to freelancing / Exploring copywriting but still not sure]( [b) Interested in adding copywriting as a new skill / Learning and specializing in copywriting]( [c) Experienced copywriter / Business owner learning copywriting]( Just click which one BEST describes your situation right now. And for those who receive this but will not answer, I’ll probably just stop sending you emails since it seems like you don’t need them, anyway. This will be the last time I’m asking this. But for those who have already shared theirs, I appreciate you. Which is why I’m sharing with you today the importance of clarity in your message, i.e. your copy. This applies to any business and regardless if you’re a coywriter or not. So just stick around if you want to learn a thing or two from this. As copywriters, it’s our job to bridge the gap between the product and the target market. If you’re part of the Tribe, you’re already familiar with this. The stronger and clearer that bridge, the more likely your audience will cross over and reach the other side. In other words, there’s a better chance to convert your target market if you have clearly relayed what your product has to offer and how it’ll benefit your audience. That’s where having a clear and concise copy comes in. Here's why it’s important: Accessiblity Having a clear copy is like a universal language. It's accessible to everyone, no matter their background, education, or experience. On the other hand, if you use jargons or technical words, You immediately add an invisible barrier that implies you’re looking for a very targeted type of audience. Faster Understanding Clear and concise copy lets your audience grasp your message quickly. These days, nobody’s got the time to read a copy that’s full of fluff. Just in case it’s not clear, this is entirely different from what we talked about in my past email about why sales pages are long. Because a sales page, despite how long it is visually-speaking, can still be clear and concise if you read the copy. It’s just that it’s the "shortest" it could get without removing any necessary details. Reduced Miscommunication Confusing copy often leads to misinterpretation. If your audience "gets" your message and resonates with it, Chances are they’ll stay and even buy your product. But if the copy is hard to absorb because you used too much unfamiliar as well as unncessary words, There’s a high chance your prospect would leave the page… Because they don’t understand your message. Worse, they couldn’t envision themsleves using your product. They could've been the right prospect yet you weren’t able to communicate the message well which in turn, led to the failure to connect on an emotional level. Sayang, ‘d iba? Anyway… Now that you know all these, you might be wondering… What are the things to consider to keep your copy clear and concise? That’s what I’ll share with you tomorrow. 😊 For now, let me know your insights or realizations about this. Rooting for you, Mark Darwin Balaswit Sent to: {EMAIL} [Unsubscribe]( Top Dog Copywriter, Barangay Commonwealth, 1121 Quezon City, Philippines