The easiest path to becoming a high-income freelance copywriter
â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â   These past few weeks, Iâve shown you how COPYWRITING changed the course of my life forever. And a lot of aspiring copywriters, newbies, and even those already with experience who were inspired by my story have been asking me: "Darwin, whatâs the easiest form of copy to write so I can start with (or shift to) that?" And my answer has always been the same⦠But before I go into detail, let me clarify that⦠Itâs EASY to write ANY FORM OF COPY. Whatâs not so easy is making sure itâs PERSUASIVE. How do you compel them to take action? How do you write it so that it resonates with your readers? How do you make them buy? How do you make them believe in themselves? And a lot more. Now, it'd be almost impossible for me to answer all of these IN DETAIL inside one email. So⦠let me go back to the original question... "Darwin, whatâs the easiest form of copy to write so I can start with (or shift to) that?" For me⦠and I admit Iâm being biased here⦠Itâs
EMAILS. Iâm being biased because theyâre my favorite and I specialize with writing launch emails for online course creators and coaches. (Those whoâve been following me since 2020 already know this. HAHA!) Now, why do I find writing emails EASY? I can enumerate a number of reasons but here are on the top of my mind right now: 1. Itâs not that long compared to sales letters. Sales letters normally take time to write. Youâd usually need massive research (as in 👀) to make sure youâre able to answer all the objections of your target market. Theyâre lengthy too. Iâve written sales pages of up to 40 pages long. Iâve seen some that had 70 pages. (Ang habaaaaaa!) Thereâs really no standard here because one of the most successful sales letters ever written only had 2 pages (The Wall Street Journal). Because of the length, sales letters are tested out longer than emails. Meaning, youâd need several weeks to a few months just to see how it performs. Most people wonât read it in one go kasi. Babalik-balikan pa nila âyan before they finally hit the buy button. And since itâs a lot longer than emails, sales letters are more difficult to revise. (Imagine âyung sakit ng ulo mo âkung ulit ka from scratch. 🥲😅😭) With emails, you can easily write another one and send it the next day if the previous one didnât generate results. It IS that forgiving. ***Most newbie copywriters drool over sales letter projects kasi mataas âyung bayad normally. Kasi nga mahirap gawin. What they donât know is that mas malaki na âyung total na kinikita ko from writing emails for my clients kesa sa sales letter projects ko. 😳🤫🤐 2. Unlike Facebook ads that have a lot of policies⦠you can get away with almost anything in emails. âYung mga nakikita mong "Sponsored Posts" sa Facebook? Copywriters din gumagawa nun. 😁 Maikli lang âno? Madali lang "dapat" gawin. Kaso kasi⦠If youâre not careful, Facebook could ban or disable your or your clientâs ad accounts. (This happens a lot when you donât have enough experience. Hindi mo kasi pwede sabihin lahat ng gusto mong sabihin sa Facebook ad copy mo.) If (or when) that happens, you or your client would lost tons of potential sales. (Imagine mo âyung mukha ni client kung nachambahan ka. HAHA!) How about sa emails? The worst thing that could happen to you is your emails landing in the Promotions Tab. (Iâm not aware of any of my emails landing in the Spam Folder.) No potential sales lost kasi binabasa pa din naman ng tao kahit nasa Promotions Tab eh. 😁 3. Emails build personal relationships between you and your readers. Now, this is my favorite part. Do you remember the saying that⦠"People do business with people they know, like, and trust." Well, itâs true nowadays and because of all the noise in the digital space right now, especially in social media⦠Directing their desire to your product or saying that this product will solve this or that wonât be enough to make the sale most of the time. If thereâs someone (who they know, like, and trust) is selling the same thing ⦠theyâd buy from them and wonât look at the other products. Itâs actually easy to do this with EMAILS. You just have to write like youâre writing to a friend. Super chill. Genuine. Conversational. (Kita mo naman how I write my emails, âdi ba? 😁😆😂) Of course youâll still need to gather data about them.
Otherwise your content might be something they donât want and theyâll just unsubscribe. But if you do it right, theyâll reply to your emails like this one na may realizations daw sâya: Or like this one na ang sarap daw basahin ng emails ko and sana saâkin na lang daw sâya nag-enroll ng copywriting. HAHA! Or this one whoâs looking forward to my stories and "would definitely want to be in my class": Thereâs more where that came from but you already get my point ;) Now, the best thing with emails is that you can reply back and build stronger relationships with your most engaged subscribers. And by the time you present your offer to them, you wonât even need much persuasion powers because youâve already built rapport. Now, my question is⦠...would you like to learn how to write emails that make people buy your stuff? If youâre answer is: "YESSSSSSSSS!!!!!!!" Then post this on your Facebook Profile. Make sure itâs public so I will see it: ======= Coach @Mark Darwin Balaswit, founder of the Top Dog Copywriter, has invited me to the FREE WEBINAR of his email copywriting mentors, John Pagulayan and Allan Ngo, called: How To Make A Full-Time Income From Writing Emails Inside this webinar, we will learn: â
Learn the 3 Step Process of Getting Paid to Write Emails â
A 5-minute exercise that will allow you to write an email worth $2,711 minimum even if you have no experience in writing, sales, or marketing â
Warning: Hindi ka makakatulog after watching this webinar when you realize all the opportunities that you can now take advantage of Good news is that⦠HEâS INVITING YOU TOO! 🥳🥳🥳 Just click the link below to register for FREE:
[bit.ly/euidarwin](
[bit.ly/euidarwin](
[bit.ly/euidarwin]( BONUS STEP: Read this Google Doc. It will almost literally blow your mind. 😁
[ ======= After that, reply to this email with a screenshot. If we reach 100 entries, Iâll give something away for FREE. 🤯 See you tomorrow! To becoming an email copywriter,
Mark Darwin Balaswit P.S. If you havenât signed up to the FREE WEBINAR tomorrow yet, ano pa inaantay mo? HAHA! Sayang naman kung hindi ka makapunta kasi⦠Itâs where my mentors are gonna show you how to charge clients $100⦠$350⦠or even $500 per email. 👀👀 How to land clients whoâd happily pay and retain you to write these simple emails for them at $2,000 to $3,500 a month⦠And how they and their students, including yours truly 😁, use the same skill for our own businesses to get PHP100k to PHP500k in sales whenever we hit the âSendâ button. [>> Click here to sign up for the FREE WEBINAR tomorrow at 7pm <<]( P.P.S. The replay of my webinar that I did last Friday will expire tonight at 11:59pm. [Watch it here if you havenât yet ]( P.P.P.S. Hinabaan ko talaga âtong email na âto to see who are qualified to be email copywriters. Ang weird kasi kung gusto mo maging copywriter pero tamad ka naman magbasa. HAHAHA! Hindi naman kailangan ganito kahaba lagi. (Tignan mo emails nila John and Allan.) Congratulations na agad, {NAME}. [>> Click here to sign up for the FREE WEBINAR tomorrow at 7pm <<]( Â
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