MEMO: Inside our campaign strategy for 2024

[Kaine 2024]( Team, As we get closer to the election, we’ve been building out a campaign strategy that will not only send Senator Kaine back to Congress, but also support all our other great Democrats who will be on the ballot -- from President Biden all the way down the ticket. Since you’re one of our most important supporters, I wanted to share this internal memo from our leadership team -- so you can be in the loop on everything. Take a look below, and if you’re on board, [add your name to say you’ll be a part of our official Kaine Victory Team]( -- the group of committed supporters ready to ensure Tim gets re-elected in 2024. --------------------------------------------------------------- MEMORANDUM: Kaine for Virginia 2024 Campaign Strategy TO: Key Kaine Campaign Stakeholders FROM: Senior Strategic Leadership Team I. PATHWAYS TO VICTORY We’ve analyzed the data from the 2016 presidential election, Governor Northam’s 2017 victory, Tim’s 2018 campaign, the 2020 presidential election, and Governor McAuliffe’s 2021 race -- and here’s what we know: Senator Kaine has a clear pathway to victory in 2024. To secure a strong win, we must reach out to young and newly registered voters, re-engage drop-off voters to increase electoral participation and communicate well with our base voters across the entire Commonwealth, from Abingdon to Arlington. II. KEY COALITIONS Senator Kaine has hundreds of thousands of supporters across Virginia -- in 2018, nearly 2 million votes were cast for him. We are committed to engaging our base voters and creating a campaign that welcomes and encourages support from all communities and coalitions, no matter who they’ve voted for in the past. We’ll focus on building campaign materials and outreach that resonates with all voters -- in a variety of languages, and hosted on platforms that are accessible to every age and demographic. To start, we’ve printed this palm card -- a key informational card to share with voters at campaign events -- in English, Spanish, Korean, and Vietnamese. III. ONLINE INNOVATION In the 2024 cycle, having a robust online and digital presence isn’t just a “nice to have” -- it’s an absolute imperative. To ensure we have an accessible and wide-reaching online program, we’re committed to investing in new digital tools and technologies, training staff members and volunteers on digital best practices, and using every online resource available to reach more voters -- including microtargeted advertising, omnichannel digital outreach, and sequential online messaging to guide voters through education, persuasion, and turnout. IV. FUNDRAISING To accomplish all of this and run a strong program that sends Tim back to the Senate in 2024, our campaign needs to raise at least $20 million this cycle. We’ve already started a wide-reaching fundraising operation, supported by a strong finance and online team and a committed group of donors. But in order to get to our enormous goal, we will need to increase fundraising efforts each month -- staying on track with mid-month, monthly, and quarterly goals is critical if we’re going to fund a strong victory next November. Well, I hope that gives you some insight into our plans for the next 17 months. And while that may sound like a long time, with the Republican attacks on Tim that we’re seeing flow in -- along with the massive campaign war chests that the GOP has ready to deploy -- the truth is that we’re already in the thick of this re-election effort. [So here’s my question for you today: Are you in? If so, please join our Kaine Victory Team. You can add your name here to sign up.]( [JOIN THE KAINE VICTORY TEAM →]( We’ll be sending Kaine Victory Team members more inside updates like this one and asking for your feedback on campaign materials (and you’ll also be the first to find out about exciting developments, like new 2024 campaign merch -- coming soon!). Thank you for your support. -Jenny Jenny Nadicksbernd Finance Director, Kaine for Virginia P.S. If you want to take the next step in supporting Tim's re-election campaign, [please consider pitching in a few bucks to help make sure we have the resources we need to WIN and keep Virginia blue.]( [CONTRIBUTE →]( Paid for by Kaine for Virginia Kaine for Virginia P.O. Box 239 Alexandria, VA 22313 United States If you believe you received this message in error or wish to no longer receive email from us, please [unsubscribe](.