The secret to memorable content that converts

This Week at Thrive Themes: Let's go back to the basics ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ This week at Thrive Themes WordPress | Marketing | Web Design Hey {NAME}, With all the content that goes up daily, the only way to stand out is to form real connections with your audience. It goes beyond selling a product or service; you need to give your readers and viewers a narrative to remember. Let's dive in to a couple of core content fundamentals you should focus on to create content that drives engagement and builds solid customer relationships. Go Beyond the Sales Pitch If you received non-stop sales emails from a business, you'd probably want to opt out, right? Well, the same goes for your audience. While your overall goal is to sell your products, you also need to remember that your subscribers want to gain value from you. Value that doesn't always require them to make a purchase. So, balance your content with educational or inspirational posts to provide that value. Fuse your blog posts, emails, and videos with key tips, customer success stories, and even personal anecdotes from your own life. Value-driven content establishes you as an authority and trusted figure in your industry. And this is key for long-term customer relationships. Engage, Don't Just Broadcast You have a lot to learn from your audience, too. But you can't learn from them if you don't give them a chance to speak. Find ways to invite interaction in your content, through polls, quizzes, and even directly asking for feedback. A simple, "What would you like to learn from me?" could lead to a treasure trove of ideas for your next blog posts, videos, and offers. When your audience sees you creating content based on their suggestions, they'll feel heard -- making them 10x likelier to engage with your content and sing your business's praises. Don't Leave *All* The Work with AI AI is a game-changer for businesses -- that's a given. But if you're copy-pasting what ChatGPT, Jasper, CopyAI or any other tool gives you without editing the content... You're not going to win over a lot of customers that way. AI writing tools are good at creating a foundation for your content work. But their words don't have your personal touch. If you want your brand to come across as authentic, you'll need to add your voice, too. Add your own opinions, lessons learned, and personal stories to your content. Remember, at the heart of every successful content strategy is the goal to connect with an audience and build genuine relationships. As you learn to turn your content into valuable conversations, you'll be blown away by the uptick in engagement and conversions. Weekly Content Roundup: YouTube & Blog Here are a few more key tutorials you can use to level up your website and marketing strategies this year:  Video: 🟢 [Google Search Console Explained! The Best Hacks to Skyrocket Your WordPress Website!]( Google Search Console is a key tool for optimizing your site's content and SEO. ...but if you don't know how to use it, you'll struggle to see its value. Check out this video to learn the best hacks, from Tony, to turn Google Console and your website into a lean, mean content marketing machine. 🟢 [Build a HIGH CONVERTING Landing Page on WordPress WITH ME!]( There's always room to find new ways to make your landing pages even better. And this tutorial with Tony shows you just that. Grab a notebook, a good cuppa, and follow along as you're introduced to a variety of top tier design hacks to generate conversions. Blog: 🟢 [How to Refresh Your Website, Stay Trendy, and Boost Conversion Rates]( 🟢 [Entrepreneur’s Guide: 7 Elements of a Successful Sales Page]( 🟢 [How to Create a Webinar Funnel on WordPress (Ultimate Guide)]( 🟢 [How to Deliver a Lead Magnet (+Key Tips)]( 🟢 [What are the Best Types of Popups to Drive Conversions?](   That's all for this week! If you have any questions or comments, feel free to hit reply and let us know. Best, Thrive Themes  [Unsubscribe]( 2701 OKEECHOBEE BLVD STE 200, WEST PALM BEACH, FL 33409-4054