How to make your website smarter

With one neat feature. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ This week at Thrive Themes WordPress | Marketing | Web Design Hey {NAME}, Think your website's working hard? It's time to make it work smart. Enter Conditional Display - your ticket to a website that hustles as hard as you do. 2, 3, 4 (or More) Landing Pages in One Relevant content = happy visitors. Happy visitors = more clicks, more sales, and more of everything good. Nothing beats the feeling you get when you walk into a store and it feels like they’ve tailored the experience just for you. Now, imagine bringing that same magic to your website. That's what conditional display does - it turns one page into many, each perfectly tuned to different visitors. Conditional Display in Action: Here's How it Works ⬇️ You've got one URL, but it shape-shifts based on who's looking. A first-time visitor from Facebook? They see a welcoming page with a special offer relevant to the ad that got them to your site in the first place. A returning customer from your email list? They get a familiar greeting and personalized recommendations that feel like you had them in mind the whole time. Think of this feature as a super-smart salesperson who instantly knows what each customer needs – and that’s you. With this simple but impactful feature, you can turn a normal user experience into a memorable one. Leaving your potential and current customers feeling like you have them at the front of your mind. The best part? You're not building separate pages for everyone. It's all happening dynamically, behind the scenes. Less work for you, better experience for them. Win-win. While this may sound like a complicated tool to use, it's actually really simple with Thrive.  [Learn more about this feature here.]( And It’s More Than a Neat Trick: Here’s the Science This strategy is all about understanding your audience and meeting them where they are. We call this [tapping into buyer beliefs](. Here’s a breakdown: ➡️ Don’t make the mistake of assuming that your audience is already sold on your product when they’ve landed on your page. You still need to focus on bridging a connection with them and showing them you care. ➡️ When you understand your target audience’s needs, it’s much easier to get your marketing messaging right. You’re not pitching off of a whim or a guess. Instead, you’re working from an informed position that will catch your potential customers’ interest. ➡️ Tools like conditional display help you visualize this understanding. You’ve managed to use a simple tool to hook your audience’s interest, surprise them with your attention to detail, and make it almost non-negotiable to keep going through your content. This level of thinking is a core tenet of [personalized marketing](, where you go the extra mile to understand your audience and tailor your content to match their exact needs. The potential result? More sign-ups, more sales, and more customers who want to rave about your business. Wait. There’s More  Conditional display is one way to increase your chances of landing more conversions through your pages. When you combine it with other effective marketing strategies, you can increase those chances even further. This week’s out of the box recommendation: surprising your audience with an upside down landing page. Sometimes, you need to shake things up a little on your website. Give your visitors something new to engage with. Not sure what an upside down page is yet? [Check out the full article]( on how to use an upside down landing page to grow your lead – or [watch the video tutorial instead.](   And that’s all for this week’s newsletter. Give these ideas a try and let us know how they work out for you. Have a great weekend, Chipo Product Educator, Thrive Themes   Did You Find This Email Helpful? [😍]( [Uber Helpful]( [👍]( [Somewhat Useful]( [👎]( [Not Helpful]( [Unsubscribe]( 2701 OKEECHOBEE BLVD STE 200, WEST PALM BEACH, FL 33409-4054