Surviving search volatility + staying ahead

This Week at Thrive Themes: Leading with experience + more tips ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ This week at Thrive Themes WordPress | Marketing | Web Design Hey {NAME}, I recently came across [this article from HubSpot]( on adapting to Google’s algorithm changes – which is something I’m sure we can all relate to. We’ve felt the impact of search’s volatility at Thrive, and have leaned into a new strategy to keep our content on top. We’re calling it “creating experience-led content.” Focusing on showing Google (and our target audience) why our content can be trusted and should be considered valuable. The strategy boils down to a neat formula HubSpot outlines quite well here – EEAT Soup. What is EEAT? EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's Google's way of ensuring that the content it serves up is high-quality and reliable. HubSpot's "soup" analogy is brilliant because it emphasizes how these elements should blend together seamlessly in your content. [In HubSpot’s post](, you get to learn more about what their soup looked like in their content. But the main takeaway for you is that you have a well of experience that qualifies you to share knowledge in your niche. But you need to let Google know that. And you can do that by creating your own “soup”: a formula you can use to remember to add all the important elements to your content. Key Ingredients for Your EEAT Soup Could Be: ➡️ Author Bios: Put a face to the name. Share who's writing and why they know their stuff. It builds trust with your readers. ➡️ Experience Boxes: Throw in real-life stories or personal anecdotes related to your topic. This shows you've got hands-on experience. ➡️ Update Regularly: Keep your content fresh. Add a "Last Updated" date to show it's current. This tells readers (and search engines) your info is up-to-date. ➡️ Cite Sources: Back up your facts with reliable sources. It shows you've done your homework and adds credibility to your content. ➡️ Feature Case Studies: Show off your successes and happy clients. Real-world results speak louder than promises. And if you’re using [Thrive Architect]( to build your posts, you can make your content optimization strategy much easier. For example, you can create and save templates for your author bios and experience boxes and drag and drop them onto any page. No need to create them from scratch over and over again. If you have Thrive Theme Builder, too, you can easily hop into your blog post template and add an “About the Author” section that’ll appear on every post. No need to edit them one by one. (Learn more about customizing your blog template [here](). You already have the experience. You have the qualifications and knowledge to back it up. And with Thrive, you have the tools to easily place this information where it needs to be.  Other Ways to Build a Buzzing Audience and Grow Your Business  Search is just one of many ways to reach your target audience and build an engaged online community.  Now is a great time to try new strategies, and we’ve got a few suggested based on tried-and-tested methods from some of our Thrive users:  You could:  - Join Facebook groups, forums, and other online communities to share knowledge and answer people’s questions [just like Angie did](.  - [Channel Camille’s strategy]( on building an engaged email list you can communicate with at any time.  - Share valuable advice frequently, like [Kit Laughlin and Olivia Allnut from Stretch Therapy](  The key to succeeding in online business is through being adaptable – which simply means being ready to try new strategies as often as possible.  💡 If you want to share what your business has done to stay ahead and grow, sign up to be one of our customer case study guests. Just [fill in this form](. More from YouTube and the Blog: Here are a couple of this week's posts, from our Youtube Channel and Blog, that didn't make it to our bigger highlights: YouTube: 🟢 [How to Create a Simple & Effective Video Sales Page]( 🟢 [How to Build a Better 404 Page for Your WordPress Site]( Blog: 🟢 [14 Best WordPress Themes for Musicians in 2024](  That's all for this week! If you have any questions or comments, feel free to hit reply and let us know. Best, Chipo Thrive Themes  [Unsubscribe]( 2701 OKEECHOBEE BLVD STE 200, WEST PALM BEACH, FL 33409-4054