Why You Should Be Obsessed With Japan's Kewpie Mayo

• [Why You Should Be Obsessed With Japan's Kewpie Mayo](#toc_item_0) • [Read More](#toc_item_1) • [Why The Cape Cod Of The Midwest Needs To Be On Your Travel List](#toc_item_2) • [How to Make Coffee Shop-Caliber Cold Brew at Home, According to Experts](#toc_item_3) • [This Backpack Cooler Is This Summer's Ultimate Outdoor Drinking Companion](#toc_item_4) *Header 728x90 [ Food & Drink [] [Why You Should Be Obsessed With Japan's Kewpie Mayo]( Kewpie mayo creator Toichiro Nakashima first encountered mayonnaise on a culinary trip to the United States. He brought back the mystical condiment to Japan in 1924 in hopes of creating a delicious and nutritious accompaniment to vegetables for Japanese society. Little did he know the obsession that would build surrounding the condiment. In 2017, [Kewpie](reported that its consolidated net sales exceeded 500,000 million yen (a bit over 4.5 billion US dollars), a 1.7% increase from in net sales from the prior year. Condiments were at the forefront of these sales, which were “driven by growth in overseas sales of mayonnaise and dressings.” But what exactly is it about Kewpie mayo that makes it so magical? [] [Read More]( [( [( Travel [] [Why The Cape Cod Of The Midwest Needs To Be On Your Travel List]( *Sponsored Ads List [( Drink [] [How to Make Coffee Shop-Caliber Cold Brew at Home, According to Experts]( *720x300 Ad Banner [( Shopping [] [This Backpack Cooler Is This Summer's Ultimate Outdoor Drinking Companion]( *Footer 728x90 Thrillist Editorial - Favorable reviews cannot be bought. Read our [Terms & Conditions](, [Privacy Policy]( Delivered by Thrillist.com, 568 Broadway, Suite 507, New York, NY 10012 [212.966.2263]( Sent to {EMAIL}. Add themove@newsletter.thrillist.com to your safe-sender list so our emails get to your inbox. [View On The Web]( [Content Settings]( [Unsubscribe](