The Power of Terror and How You Can Use It

If you lose the frame, you’ve lost. April 14, 2021 [UNSUBSCRIBE]( | [WEBSITE]( [Altucher Confidential] [Warning] Do you enjoy receiving Altucher Confidential? Please [Click Here Now]( so we know to continue sending you Altucher Confidential for free! “If you lose the frame, you’ve lost.” [hero image] The Power of Terror and How You Can Use It By James Altucher Is this the “Holy Grail” of the investing world? [shield]( experts have scoured Wall Street forever… Trying to find it. But a very reclusive analyst may have recently stumbled upon what very well may be… [The “Holy Grail” investors have longed for.]( He won’t share this secret with Wall Street… But he’s willing to share it with the people who could profit from this the most. [Click here to discover this secret for yourself.]( The woman stood up and shouted to me onstage, and to the audience, “OK, OK! Enough is enough! I am leaving.” I was being heckled. Nobody should do standup comedy. I don’t know why I torture myself. It's the worst. This particular incident was about two years ago. Maybe the first time I did standup was in 2014. Dealing with a heckler is one skill among about 40 you have to learn. But this is not about comedy. Since starting to do standup: - I have gotten better at podcasting. I have gotten better at sales. I’ve gotten better at listening. - I’ve gotten better in high-stakes moments like going on TV. - I’ve even gotten better at making money. One skill you develop is to look at any situation and notice what is wrong or ridiculous about it. But two years ago I was terrified to be heckled. I’m a people pleaser. That particular evening I had made some jokes about abortion ("It's OK for the first 27 months"). I had made some jokes about my daughter being “slightly below average” (I’m sick of every parent who has to point out that their kid is “above average”). And then I made a joke about Hitler. Specifically, my daughter wanted to “find her passion.” And I started describing other people who wanted to find their passion. Like Hitler. His passion was to be an artist. A famous painter. Then look what happened. He grew that “stupid, f***ing mustache and ruined it for the rest of us who maybe would’ve rocked that look.” “OK. OK! Enough is enough! I am leaving!” Uh-oh. What do I do? One thing saved me. Airplane turbulence. $10 billion bet... this is a real winner [big bet]( world’s second-richest man is ALL IN on his biggest bet yet. He’s already committed $10 billion to it. The way I see it... this is 1997 and the dawn of Amazon all over again. Back then, the retail industry was completely disrupted. This time around it’s another major $2 trillion industry that’s in the line of fire. Missed taking Advantage of Amazon? Don’t miss again. The stakes are huge. The Government has approved it. The timing is right. [It’s a Win Win Win situation. Click Here.]( I had been horribly afraid of flying. PANIC! Any turbulence and my brain would FLIP OUT! I was going to die! But I solved it. Whenever turbulence starts on a plane, I close my eyes and I start to pray. Not for safety. Not for a smooth ride. I pray that the plane WILL CRASH. Will split in half that moment 30,000 feet in the air. I pray that the crashed plane lands on the island from the TV show Lost. I watched the series finale in 2009 with my friend Tim Sykes and our then-girlfriends. Everyone hated it. You know that your country is doing well if the main news the next day is that everyone "lost their shit" over the Lost finale. I LOVED the finale. I loved everything about the show. I’ve watched the entire series three times. Hundreds of hours wasted. I’m fine with that. Because it completely cured me of my obsessive, irrational fear of flying. When there’s turbulence, I pray for the plane to crash and that I will wake up on the sandy beach of the island from Lost. Just like the show started in the series premiere many years earlier. Jack and Kate and Hurley will be my friends. I'll have faith in the island. I’ll experience the magic and mystery and adventure of the island. When I pray that the plane crashes, a sort of miracle happens. I actually start to love the turbulence. I want MORE turbulence. I LOVE the turbulence. This is now how I deal with terrifying situations when I am onstage. Or, more importantly, in business. If I'm the one guy that INCREASES the terror on purpose, then I win. And yes, "winning" is important. 93% of communication is non-verbal. The audience is an X-ray machine. They can see: Is it fear? Is it confidence? Is it “I don’t care”? Only one person at a time in any situation can “control the frame.” The person on the stage or members of the audience. If you lose the frame, you’ve lost. Fear — or lack of confidence — of “trying new things” or being surprised will make you lose frame. In every argument between a married couple, it's a battle to see who will control the frame. Sherrod Small, a comedian, gave me the advice, “Adults don’t want to see other adults trying things.” Don't look like you are trying. The heckler was in the center of the room and got up. She was upset. “Enough is enough!” The room wasn’t crowded to begin with. Everyone stopped laughing. She was ruining it for me. I should mention — she had a German accent. — I said, “So wait. A German is telling me, a Jew, that I can’t say something about Hitler. Didn’t we already deal with this in 1940?” Some laughter. I was in control again. And that got enough of the frame back for me to survive for the next five minutes. But I hated it. And now I love it. Sincerely, [James Altucher] James Altucher P.S. I programmed a stock market algorithm and the results with my research are shocking! Check out some of these notes I’ve received from fellow readers following along: - “I got in at $0.75 and out at $1.15 for a 53.3% gain all in 7 minutes! I’m a happy camper with this one! “ – Michael O. - “Yay! That profit was quick, in and out. Gotta love it. Let’s go again.” – John L. [Click here to see a video I recorded]( for you on how to get in on this same opportunity before it comes down tomorrow at 9:30am! Are You Ready for the Great Depression of 2021? [family]( to some economists we’re already in a recession… But now a former CIA and Pentagon advisor is saying this is just the beginning of something much, much worse. And he’s urging Americans to take these FIVE STEPS to protect their wealth and their loved one. 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