Beyond ‘Reacher’: Amazon Is Positioning Itself as the Ultimate ‘Dad TV’ Streamer

Not even the Paramount+ Taylor Sheridan-verse can keep up with Prime Video's grip over the “Dad TV” demographic ["Bosch," "Reacher" and "Tom Clancy's Jack Ryan"]( [Beyond ‘Reacher’: Amazon Is Positioning Itself as the Ultimate ‘Dad TV’ Streamer]( By Christofer Hamilton A recent NPR review of the latest season of “Reacher” described the Amazon Prime original as a “prime example of a genre some critics are calling Dad TV.” In fact, there is a larger trend at play here beyond just a single show. Amazon is positioning itself as the most “Dad TV” friendly streaming platform. Other originals that Amazon has invested in, like “Tom Clancy’s Jack Ryan” and “Bosch,” fit squarely into this genre that caters to men over 30. What could be behind this decision to skew programming towards the tastes of middle-aged men? Looking at the audience demographics for original content from other platforms shows how no other platform is targeting this demographic as overtly as Amazon Prime Video. The audience for Prime Video originals was more male-skewing than any other major streamer (57.7%) and 60.7% of the audience for Prime Video originals fell into the over-30 age category. [Read More]( --------------------------------------------------------------- [Wrap Pro logo] Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. [Subscribe Today]( --------------------------------------------------------------- [Facebook]( [Twitter]( [Instagram]( [YouTube]( TheWrap | 2034 Armacost Ave Los Angeles, CA 90025 [Preferences]( | [Unsubscribe]( [LiveIntent Logo]( [AdChoices Logo](