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WhatsApp Is Finally Starting to Dominate in the United States. Here’s Why

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thewrap.com

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newsletter@thewrap.com

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Fri, Jan 12, 2024 11:04 PM

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The leading global messaging app is having its breakout moment in the U.S. with some help from Tim C

The leading global messaging app is having its breakout moment in the U.S. with some help from Tim Cook and a bit of planning [WhatsApp Is Finally Starting to Dominate in the United States. Here’s Why]( By Alex Kantrowitz Suddenly, everyone in the U.S. seems to be using WhatsApp. The app — once seen as an international phenomenon — grew daily users in the U.S. by 9% in 2023, according to Apptopia, and is gaining steam among the iPhone crowd. For many, it’s become the default messenger, a drama-free alternative to Apple and Android’s blue vs. green bubble wars, and a fast way to keep in touch with contacts worldwide. If the current trend holds, WhatsApp may even threaten Apple Messages as the country’s most popular messaging app, a once unthinkable prospect. [Read More]( --------------------------------------------------------------- [Wrap Pro logo] Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. [Subscribe Today]( --------------------------------------------------------------- [Facebook]( [Twitter]( [Instagram]( [YouTube]( TheWrap | 2034 Armacost Ave Los Angeles, CA 90025 [Preferences]( | [Unsubscribe]( [LiveIntent Logo]( [AdChoices Logo](

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