'Five Nights at Freddy's' and Taylor Swift Show Gen Z Isn't Abandoning Theaters | Analysis

Hollywood is starving the Gen Z audience even though "they tend to be the difference between a box office hit and a flop," says one exhibitor ["Five Nights at Freddy's"/"Taylor Swift: The Eras Tour"]( ['Five Nights at Freddy's' and Taylor Swift Show Gen Z Isn't Abandoning Theaters | Analysis]( By Jeremy Fuster Despite a day-and-date release, poor critics’ reviews, and a probable lack of awareness from most moviegoers old enough to remember using Windows 95, Universal’s “Five Nights at Freddy’s” has set a new opening weekend record for its production company Blumhouse with an impressive $80 million opening. Who to thank for its stellar turnout: Gen Z audiences that some exhibitors have been worried aren’t as interested in going out to the movies in 2023. According to demographic data from Universal, 81% of the video game adaptation’s opening weekend crowd was under 25, with 43% being between the ages of 13-17. Over the past decade, the “Five Nights at Freddy’s” games have built a devoted following among Gen Z gamers that any video game or horror franchise would love to have. And even if the box office returns fall off sharply next weekend, this $20 million production has the makings of another new franchise for Blumhouse. [Read More]( --------------------------------------------------------------- [Wrap Pro logo] Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. [Subscribe Today]( --------------------------------------------------------------- [Facebook]( [Twitter]( [Instagram]( [YouTube]( TheWrap | 2034 Armacost Ave Los Angeles, CA 90025 [Preferences]( | [Unsubscribe]( [LiveIntent Logo]( [AdChoices Logo](