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Exclusive Data: Twitter Is Shrinking Under Elon Musk

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thewrap.com

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Sat, Oct 21, 2023 05:02 PM

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Twitter's lost 13% of its daily users and its rebrand has failed. But those remaining on the app are

Twitter's lost 13% of its daily users and its rebrand has failed. But those remaining on the app are still engaged, according to new data from Apptopia. Threads, meanwhile, is a nonfactor. [Exclusive Data: Twitter Is Shrinking Under Elon Musk]( By Alex Kantrowitz X — formerly Twitter — is shrinking meaningfully under Elon Musk, according to new data from mobile research firm Apptopia. Since Musk bought the company in October 2022, it’s lost approximately 13% of its daily active users. And its rebrand from Twitter to X accelerated the decline, per data that Big Technology is first publishing here. Meta’s Threads, meanwhile, isn’t taking advantage, with stagnant engagement and little meaningful migration from Twitter. [Read More]( --------------------------------------------------------------- [Wrap Pro logo] Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. [Subscribe Today]( --------------------------------------------------------------- [Facebook]( [Twitter]( [Instagram]( [YouTube]( TheWrap | 2034 Armacost Ave Los Angeles, CA 90025 [Preferences]( | [Unsubscribe]( [LiveIntent Logo]( [AdChoices Logo](

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