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TheGrill 2023: Warner Bros. Marketing Chief Reflects on Strategy That Fueled ‘Barbie’ Success | Video

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Josh Goldstine credited Greta Gerwig with sparking a “cultural curiosity” over what the mo

Josh Goldstine credited Greta Gerwig with sparking a “cultural curiosity” over what the movie could be [Warner Bros. Marketing Chief Reflects on Strategy That Fueled 'Barbie' Success | Video]( [Jeff-Goldstine-Barbie]( TheGrill 2023: Josh Goldstine credited Greta Gerwig with sparking a "cultural curiosity" over what the movie could be [Read More]( --------------------------------------------------------------- [TheGrill stage speaker split 2023]( [The Scene at TheGrill Conference (Photos)]( [Patrick Courtney, Valerie Kaplan, Adam Chitwood, TheGrill2023]( ['FAST Is Now': Why Free Ad-Supported TV Is Rising | Video]( [Mehran Sahami, Daniela Rus, Sharon Waxman, TheGrill 2023]( [AI Will Cause 'Some Labor Displacement' in Hollywood, Expert Says | Video]( [Sharon Waxman and Ravi Ahuja]( [Sony Exec Ravi Ahuja Says End of Peak TV Will ‘Be Painful for Most Companies’ | Video]( --------------------------------------------------------------- --------------------------------------------------------------- [Wrap Pro logo] Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. [Subscribe Today]( --------------------------------------------------------------- [Facebook]( [Twitter]( [Instagram]( [YouTube]( TheWrap | 2034 Armacost Ave Los Angeles, CA 90025 [Preferences]( | [Unsubscribe]( [LiveIntent Logo]( [AdChoices Logo](

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