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PRO Tip Sheet: 5 Insights From This Week

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Sat, Jul 15, 2023 04:20 PM

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Save 33% on an annual subscription today. This week on WrapPRO, we got to know NBCUniversal's Donna

Save 33% on an annual subscription today. [5 Insights From WrapPRO]( This week on WrapPRO, we got to know NBCUniversal's Donna Langley, pulled out our popcorn as Mark Zuckerberg put the squeeze on Elon Musk and watched history in the making as SAG-AFTRA joined the WGA on the picket lines. [Read More on WrapPRO]( 1. [Rising Hollywood Mogul Donna Langley Has Something Rivals Lack – a Steady Hand]( By Scott Mendelson & Umberto Gonzalez | Source: [WrapPRO]( - Donna Langley has been promoted to chief content officer at NBCUniversal, bringing her acclaimed leadership from the Universal film studio to oversee all of NBCUniversal’s entertainment divisions in a major shift by Comcast President Mike Cavanagh. - Despite no experience in TV, Langley is set to influence all content decisions across film, television and streaming, potentially setting her up for conflict with NBCUniversal Media Group Chairman Mark Lazarus over who makes final content decisions. - Langley was a pioneer in adopting the premium video-on-demand revenue stream, turning digital rentals into a big positive for Universal’s business. - Despite concerns about the size and scope of her new role, industry insiders highlight Langley's strong relationships with filmmakers and her long-standing stability at Universal as critical factors in her success and potential advantages in the new position. [Keep Reading]( 2. [Elon Musk’s Twitter May Be Well and Truly Zucked]( By Peter Csathy | Source: [WrapPRO]( - Meta’s new social app Threads has reached 100 million users in less than a week, presenting a significant challenge by Mark Zuckerberg to Twitter's dominance in the social media landscape. - Threads has been well-received in the creative community for its less toxic environment and user-friendly interface, proving to be a viable place for creators to build audiences, tell stories and promote their work. - Twitter, now under the control of Elon Musk, is facing a decline in value, with advertisers leaving in droves and ad revenues projected to drop by 28% this year, leading to some members of the entertainment community abandoning the service. [Keep Reading]( [Save 33% on an annual subscription](and join the ranks of high-powered industry leaders who read WrapPRO every day. Want unlimited access to in-depth reporting, analysis, and industry data?[Use promo code Wrap33](and upgrade to a subscription today. 3. [Warning! This Article Will Trigger Jonah Hill]( By Benjamin Svetkey | Source: [WrapPRO]( - Actor Jonah Hill has come under scrutiny due to a series of text messages shared by his former girlfriend, Sarah Brady, which many have deemed toxic and manipulative. - Despite criticism for the public sharing of private texts, many users have defended Brady's actions as a necessary exposure of interpersonal mistreatment often occurring in private spheres. The controversy has amplified debates on the use of mental health and therapy language for manipulation, with Hill accused of using such "therapy-speak" to control Brady's behavior. - The event highlights the evolving landscape of celebrity relationship dynamics and mental health discourse in the digital era, which could influence the public perception of actors and the entertainment industry. [Keep Reading]( 4. [‘A Once-in-a-Generation Reckoning’: How the Actors’ Strike Changes the Game]( By Kristen Lopez | Source: [WrapPRO]( - The joint strike by SAG-AFTRA, consisting of 160,000 professionals, and the Writers Guild, with about 20,000 members, has effectively shut down large parts of the entertainment industry, causing disruption in the busy summer season including major film premieres and promotional events. - The main interests at stake in negotiations with the Alliance of Motion Picture and Television Producers for both guilds include streaming residuals, viewership data, and the use of AI, emphasizing the transformative impact of digital technologies and automation on the industry. - There are concerns that studios may adapt by relying on unscripted content and international productions, potentially leading to a contraction of the domestic entertainment industry, while expanding their streaming businesses in overseas markets. [Keep Reading]( 5. [Los Angeles Times Layoffs, Asset Sale Are Danger Signs From a Once-Optimistic Billionaire]( By Natalie Korach | Source: [WrapPRO]( - The financial situation of the Los Angeles Times is worsening, with billionaire owner Patrick Soon-Shiong selling off the San Diego Union-Tribune and the paper falling short of a 1 million digital subscription target, reaching just 550,000, which is significantly lower than competitors such as the New York Times and the Washington Post. - In 2020, the paper's revenue fell to $350 million from above $400 million the previous year, showing a drastic impact from the pandemic on advertising business and circulation. - Despite financial struggles, the Los Angeles Times launched a new digital product, De Los, catering to a younger Latino audience, reflecting efforts to diversify its revenue streams and broaden its demographic reach. - The San Diego Union-Tribune was sold to MediaNews Group, owned by hedge fund Alden Global Capital, which is known for buying and subsequently gutting newsrooms, raising concerns for the future of the publication. [Keep Reading]( With a focus on delivering actionable intelligence, the PRO Tip Sheet empowers readers to stay ahead of the game in the industry. Want to go deeper? [Subscribe to WrapPRO today](. [SUBSCRIBE TODAY]( TheWrap | 2034 Armacost Ave Los Angeles, CA 90025 [Unsubscribe](

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