Peter Csathy: Forget the Headset - Apple’s Vision Pro Ushers in a New Era of Spatial Computing | PRO Insight

Tim Cook’s “next big thing” that costs $3,499 has an inherently limited market, but that’s not the point [Members of the media inspect the new Apple Vision Pro headset during the Apple Worldwide Developers Conference on June 5, 2023, in Cupertino, Calif. (Photo by Justin Sullivan/Getty Images)]( [Forget the Headset: Apple’s Vision Pro Ushers in a New Era of Spatial Computing | PRO Insight]( By Peter Csathy Apple’s “next big thing” is finally here. The long-anticipated Vision Pro generated a frenzy of hype at Monday’s WWDC, most of it dwelling on the mixed-reality headset’s features and specifications. But that myopic coverage reflected the wrong mental frame for thinking about the device. Forget VR, AR or XR. Apple CEO Tim Cook didn’t use any of those terms in his drop-the-mic presentation. Yes, the Vision Pro represents a beyond-impressive package of technology: Apple said it filed over 5,000 patents in connection with its development. But that narrow view will likely lead to disappointment and a conclusion that Apple’s market opportunity, especially with a $3,499 price tag, is limited — a niche product meant only for the few. [Read More]( --------------------------------------------------------------- [CNN Chris Licht]( [Timeline: Chris Licht’s Shaky CNN Tenure]( ["Killers of the Flower Moon"]( [Cannes 2023 and the Shaky Movie Business]( [A picketer wearing a robot costume works the picket lines at Universal Studios on Monday, May 6, 2023.]( [Hollywood, You Team Human or Team AI?]( [WGA Strike roundtable]( [WGA Strike Roundtable: Writers Talk 2007 vs. Now]( --------------------------------------------------------------- [Wrap Pro logo] Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. [Subscribe Today]( --------------------------------------------------------------- [Facebook]( [Twitter]( [Instagram]( [YouTube]( TheWrap | 2034 Armacost Ave Los Angeles, CA 90025 [Preferences]( | [Unsubscribe](