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Demand for Hulu's Exclusive Content Is at an All-Time High, While Churn Is at an All-Time Low | Charts

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thewrap.com

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Sat, Sep 28, 2024 05:03 PM

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Exclusive FX series like “The Bear” and “Shogun” have helped drive subscriber en

Exclusive FX series like “The Bear” and “Shogun” have helped drive subscriber engagement [Anna Sawai as Toda Mariko on Shogun]( [Demand for Hulu's Exclusive Content Is at an All-Time High, While Churn Is at an All-Time Low | Charts]( By Daniel Quinaud Hulu has remained a top contender in the streaming landscape in recent years. With the third-largest TV and total catalog among SVOD platforms (behind Netflix and Max), Hulu attracts an audience to the Disney Bundle that seeks more than just Disney content. Licensed cable network shows play a crucial role in Hulu’s strategy, especially since the platform heavily relies on such content. Notably, Hulu is the exclusive broadcaster of most FX titles in the US. Over the years, FX has contributed around 3-4% of the TV shows available on Hulu, but its content drives about 6-7% of Hulu’s TV demand — demonstrating how FX shows consistently outperform their availability, sometimes doubling their impact. [Read More]( --------------------------------------------------------------- [WrapPRO logo] Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. [Subscribe Today]( --------------------------------------------------------------- [Facebook]( [Twitter]( [Instagram]( [YouTube]( TheWrap | 2034 Armacost Ave Los Angeles, CA 90025 [Preferences]( | [Unsubscribe]( [LiveIntent Logo]( [AdChoices Logo](

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