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In the Streaming Gold Rush, Westerns Are Hidden Treasure | Chart

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thewrap.com

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newsletter@thewrap.com

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Tue, Aug 27, 2024 12:03 AM

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While the Drama genre is reaching streaming saturation, Westerns, Sci-Fi and Horror offer opportunit

While the Drama genre is reaching streaming saturation, Westerns, Sci-Fi and Horror offer opportunity [1883, LaMonica Garrett as Thomas and Sam Elliot as Shea of the Paramount+ original series 1883.]( [In the Streaming Gold Rush, Westerns Are Hidden Treasure | Chart]( By Daniel Quinaud Streaming platforms are always on the lookout for untapped opportunities to gain a competitive edge in the industry. With an ever-growing volume of content being produced, diminishing returns from franchise shows, and shifting audience preferences, it’s crucial for platforms and networks to focus on identifying whitespace opportunities — those underrepresented or underserved but highly popular content categories — when making strategic decisions. Parrot Analytics’ Demand 360 can pinpoint some of these over-performing genres by comparing the average demand multiplier (how popular a genre is) with its supply share (the portion of the total catalog that genre occupies) on major SVOD¹ platforms in the United States. [Read More]( --------------------------------------------------------------- [WrapPRO logo] Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. [Subscribe Today]( --------------------------------------------------------------- [Facebook]( [Twitter]( [Instagram]( [YouTube]( TheWrap | 2034 Armacost Ave Los Angeles, CA 90025 [Preferences]( | [Unsubscribe]( [LiveIntent Logo]( [AdChoices Logo](

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