Crunchyroll Is Thriving Thanks to Gen Z and Appointment Anime Viewing, COO Says

Gita Rebbapragada also tells TheWrap how the streamer benefits from events like Comic-Con and franchise expansions like "One Piece" ["One Piece" (Viz Media)]( [Crunchyroll Is Thriving Thanks to Gen Z and Appointment Anime Viewing, COO Says]( By Kayla Cobb At a time when Gen Z viewership and appointment viewing is in decline for most of television, Crunchyroll is bucking some of the most common negative TV trends. “What we actually have seen that anime has done is bring back appointment viewing,” Gita Rebbapragada, chief operating officer for Crunchyroll, told TheWrap at the Television Critics Association’s 2024 summer tour. “[Anime is] actually very correlated to the Japanese broadcast schedule, so we’ll see appointment viewing for an episode of an anime that is super exciting and highly anticipated.” [Read More]( --------------------------------------------------------------- [WrapPRO logo] Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. [Subscribe Today]( --------------------------------------------------------------- [Facebook]( [Twitter]( [Instagram]( [YouTube]( TheWrap | 2034 Armacost Ave Los Angeles, CA 90025 [Preferences]( | [Unsubscribe]( [LiveIntent Logo]( [AdChoices Logo](