Moviegoer Tastes Grew More Diverse, Pivoted Away From Blockbusters After the Pandemic | Charts

Demand share for the most popular movies has evolved [A person pointing a remote at a television streaming service]( [Moviegoer Tastes Grew More Diverse, Pivoted Away From Blockbusters After the Pandemic | Charts]( By Daniel Quinaud The movie industry heavily relies on blockbuster titles. In a highly concentrated market, a few hit movies capture most of the attention and generate the bulk of box office revenue. With the industry and viewership habits undergoing an upheaval in recent years, why has audience attention focused on a small number of titles? And how this has evolved, especially after events like the pandemic? One way to analyze concentration is by examining the demand share for the most in-demand movies in a market. According to Parrot Analytics’ Demand 360, in the first half of 2024, the top 1% of movies in the U.S. accounted for 11.4% of total demand, the lowest figure since 2021. Meanwhile, the top 10% and 20% of movies generated 49% and 67% of demand, respectively. [Read More]( --------------------------------------------------------------- [WrapPRO logo] Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. [Subscribe Today]( --------------------------------------------------------------- [Facebook]( [Twitter]( [Instagram]( [YouTube]( TheWrap | 2034 Armacost Ave Los Angeles, CA 90025 [Preferences]( | [Unsubscribe]( [LiveIntent Logo]( [AdChoices Logo](