Star Wars Has an Older, More Male-Skewing Audience Than Marvel | Charts

Three Marvel series made significant breakthroughs with female audiences: “Agent Carter,” “Jessica Jones,” and “Loki.” [Star Wars Has an Older, More Male-Skewing Audience Than Marvel | Charts]( By Christofer Hamilton Understanding the audience of a franchise is a key first step in making strategic decisions about how to expand. From that starting point, a fundamental question is whether to cater more to a franchise’s existing fanbase or make changes to broaden its appeal and hopefully grow the franchise audience. Using Parrot Analytics’ Audience Solutions, we can look at the demographics of Star Wars and Marvel shows and movies to get a sense of how these franchises have used new content to appeal to different audiences. At a high level, the audiences for the Star Wars and Marvel franchises are both male-skewing. Only a handful of Marvel titles had a more female-skewing audience. Between the two franchises, Star Wars is more male-dominated, with many titles having a 70% or greater male share of audience. It also has an older audience than the Marvel franchise, in part due to the audience demographics of the original trilogy. Over 60% of the audience for each of these films is over the age of 30. [Read More]( --------------------------------------------------------------- [WrapPRO logo] Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. [Subscribe Today]( --------------------------------------------------------------- [Facebook]( [Twitter]( [Instagram]( [YouTube]( TheWrap | 2034 Armacost Ave Los Angeles, CA 90025 [Preferences]( | [Unsubscribe]( [LiveIntent Logo]( [AdChoices Logo](