Has America's Demand for Foreign Language Content Cooled? | Charts

Parrot Analytics data reveals U.S. demand for non-English language series peaked in 2022 after years of growth [Has America's Demand for Foreign Language Content Cooled? | Charts]( By Christofer Hamilton The globalization of content consumption is well known. We have seen this particularly in the US where the share of audience demand for non-English content has ballooned over the past several years. However, in the first quarter of this year, there has been a reversal of these long-term trends. In Q1 2024 the share of audience demand in the US for foreign language shows was 13.6%, which is smaller than the share of demand for non-English shows in the past two years. There has been a similar drop in demand for foreign language films as well. Has this long-term growth trend finally hit a ceiling? [Read More]( --------------------------------------------------------------- [Wrap Pro logo] Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. [Subscribe Today]( --------------------------------------------------------------- [Facebook]( [Twitter]( [Instagram]( [YouTube]( TheWrap | 2034 Armacost Ave Los Angeles, CA 90025 [Preferences]( | [Unsubscribe]( [LiveIntent Logo]( [AdChoices Logo](