Will the Olympics Justify Peacock’s Price Hike?

The streamer, after a $2 increase, will soon cost as much as Disney+, but with less in-demand content [paris-olympics-peacock]( [Will the Olympics Justify Peacock’s Price Hike?]( By Christofer Hamilton Peacock recently announced that there will be a $2 price increase for subscribers in July. Not coincidentally, this price hike is timed to align with the summer Olympics, whose streaming home in the U.S. will be Peacock. The value of exclusive access to this major sporting event will likely justify the platform’s increased price tag in the short term for many customers and will serve as a powerful incentive to acquire new subscribers. But to ensure that this influx of subscribers won’t be followed by massive churn, the platform will need a forward-looking plan to retain as many of the new sign-ups from the Olympics as possible. [Read More]( --------------------------------------------------------------- [Wrap Pro logo] Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. [Subscribe Today]( --------------------------------------------------------------- [Facebook]( [Twitter]( [Instagram]( [YouTube]( TheWrap | 2034 Armacost Ave Los Angeles, CA 90025 [Preferences]( | [Unsubscribe]( [LiveIntent Logo]( [AdChoices Logo](