Paramount Advertising Boss Says Bob Bakish Exit, M&A Uncertainty Is 'Background' Noise During Upfront Talks

"The reality is that from the point of view of our partners on the other side, a lot of consistency remains,” John Halley tells TheWrap [Paramount Advertising Boss Says Bob Bakish Exit, M&A Uncertainty Is 'Background' Noise During Upfront Talks]( By Lucas Manfredi Despite all of the uncertainty surrounding Paramount Global’s future, advertising president John Halley says the recent leadership shakeup following CEO Bob Bakish’s resignation and ongoing merger talks have not had a significant impact on its conversations with advertisers going into Upfront presentations. “It doesn’t change our advertising strategy at all,” Paramount Advertising president John Halley told TheWrap. “On the one hand, you think, ‘Wow, the timing of this is odd,’ because it happens when we’re starting our Upfront presentations. On the other hand, it’s helpful because we can actually engage with them on the topic. But what I would say is that the news has been background and not foreground.” [Read More]( --------------------------------------------------------------- [Wrap Pro logo] Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. [Subscribe Today]( --------------------------------------------------------------- [Facebook]( [Twitter]( [Instagram]( [YouTube]( TheWrap | 2034 Armacost Ave Los Angeles, CA 90025 [Preferences]( | [Unsubscribe]( [LiveIntent Logo]( [AdChoices Logo](