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Netflix Outpaces Rivals in Number of Streaming Exclusives | Chart

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thewrap.com

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Tue, Apr 30, 2024 05:11 PM

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Assessing both originals and licensed titles, 87.3% of Netflix's TV catalog is exclusive to the stre

Assessing both originals and licensed titles, 87.3% of Netflix's TV catalog is exclusive to the streamer [Arrested Development]( [Netflix Outpaces Rivals in Number of Streaming Exclusives | Chart]( By Daniel Quinaud In the early days of streaming, platforms attracted subscribers with vast libraries of licensed content, available to subscribers at the click of a button. However, as the number of platforms has grown and the “streaming wars” intensified, exclusive content has proved to be key for attracting and retaining subscribers. Some platforms have recognized this trend and are actively increasing the volume of exclusive TV content available in their catalogs. For this analysis, we are considering that a show is exclusive if it’s not available on other SVOD platforms by regular subscription in the U.S. market (not including buying or renting). The most notable example is Netflix. The share of non-exclusive TV shows dropped from 14.3% of its TV catalog in 2022 Q1 to 12.6% in 2024 Q1. This reduction is largely due to an increase in exclusive original titles, from 49.4% to 60.2% of the catalog according to Parrot Analytics’ Content Panorama, which provides supply data on streaming platform catalogs. [Read More]( --------------------------------------------------------------- [Wrap Pro logo] Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. [Subscribe Today]( --------------------------------------------------------------- [Facebook]( [Twitter]( [Instagram]( [YouTube]( TheWrap | 2034 Armacost Ave Los Angeles, CA 90025 [Preferences]( | [Unsubscribe]( [LiveIntent Logo]( [AdChoices Logo](

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