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British TV's Grip on American Audiences Is Waning | Charts

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Fri, Apr 12, 2024 07:33 PM

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U.S. audiences are getting more global with their viewing habits By Christofer Hamilton U.S. demand

U.S. audiences are getting more global with their viewing habits [doctor-who-david-tennant-disney-plus]( [British TV's Grip on American Audiences Is Waning | Charts]( By Christofer Hamilton U.S. demand for British series as a share of all international series has fallen over the last several years as U.S. audiences have become more open to other international content. British content’s share of demand for international shows in the U.S. dropped from about a third at the start of 2020 to a low point of less than 25% at the end of 2022. While British content may not regain the dominant position it once enjoyed with Americans, who now have a smorgasbord of international shows to choose from, these audiences started returning to British content in 2023. The share of demand for British content steadily rebounded in 2023, from 24% to 27%, indicating this is more than just a blip. [Read More]( --------------------------------------------------------------- [Wrap Pro logo] Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. [Subscribe Today]( --------------------------------------------------------------- [Facebook]( [Twitter]( [Instagram]( [YouTube]( TheWrap | 2034 Armacost Ave Los Angeles, CA 90025 [Preferences]( | [Unsubscribe]( [LiveIntent Logo]( [AdChoices Logo](

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