Paramount Streaming Exec Domenic DiMeglio Explains How Paramount+ Capitalized on New Subs After Super Bowl

Office With a View: The CMO and head of data tells TheWrap how plans for the 2024 Super Bowl began an entire year before the big game [Domenic DiMeglio Office with a View Artwork]( [Paramount Streaming Exec Domenic DiMeglio Explains How Paramount+ Capitalized on New Subs After Super Bowl]( By Adam Chitwood The Super Bowl is the most-watched television event of the year, every year, but in the streaming age the rights to stream the big game come with intense responsibility – and intense opportunity. Domenic DiMeglio, the Chief Marketing Officer and head of data for Paramount Streaming, told TheWrap that Paramount began planning their approach to streaming the 2024 Super Bowl on Paramount+ the day after the last Super Bowl. “It really is taking the time to get everything ready to roll, and it’s a year-long effort,” he explained in this week’s installment of TheWrap’s Office With a View. The result was streaming viewership that was 50% larger than 2023’s game (which was streamed for free by Fox) and the most single-day signups ever recorded according to Antenna. [Read More]( --------------------------------------------------------------- [Wrap Pro logo] Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. [Subscribe Today]( --------------------------------------------------------------- [Facebook]( [Twitter]( [Instagram]( [YouTube]( TheWrap | 2034 Armacost Ave Los Angeles, CA 90025 [Preferences]( | [Unsubscribe]( [LiveIntent Logo]( [AdChoices Logo](