The year women secured the bag

Skimm'd while buying a new winter coat — Check out what we Skimm’d for you today December 26, 2023 [Subscribe]( [Read in browser]( [theSkimm Logo] Daily Skimm Header Image Skimm'd while [buying a new winter coat]( [Update location]( or [View forecast]( Top Story 2023: The Year… Women drove the economy. There was [girl dinner](. There was [girl math](. There was [tube girl](. But through it all, there was the [girl-driven economy](. In 2023, the [spending power of women]( was in full view. In July, Federal Reserve Chair Jerome Powell was asked about demand for [Taylor Swift and “Barbie” tickets]( and its impacts on the economy. Turns out the female gaze — what women watch and delight over — is worth a lot of money. How much? Check out the numbers around three of 2023’s biggest economic engines: “Barbie”: The [highest-grossing film]( of the year. “Barbie'' made over $1 billion in ticket sales globally — enough to help revive a movie industry that lost $7 billion during the [pandemic](. Cue: [Greta Gerwig]( becoming the highest-grossing female director. Pink-studded marketing campaigns (see: [Airbnb](, [Burger King](, and [Crocs]() added to the economic DreamHouse. Plus, the so-called “[Barbie effect](” had restaurants and retailers feeling pretty in pink. [Barbiecore]( took over our closets. And [the memes]( had fans channeling their inner doll — including [Weird Barbie](. Beyoncé: Queen Bey’s “Renaissance Tour” brought the “ENERGY,” breaking a revenue record by earning more than [$127 million]( in its first month. Estimates say the tour could generate $4.5 billion in the US. For context, that’s as much as the Olympics brought in for Beijing in 2008. In Sweden, her two-day concert created the “[Beyoncé blip](” — a 0.2% increase in inflation. That’s as her tour drove prices up on things like hotels and restaurants. Local economies like [Chicago]( and [Austin]( also saw a boost in revenue to local businesses, including at nail and hair salons. “Renaissance: A Film by Beyoncé” [topped]( the box office earlier this month, with more than $21 million in US ticket sales during its opening weekend. Taylor Swift: The Eras Tour generated a record $2.2 billion in North American ticket sales. But that’s not all: her concerts raked up another $4.6 billion in [consumer spending]( between merch, hotels, ticket sales, outfits, and more. Swifties didn't stop there: her concert in Glendale, AZ, boosted the local economy [more than]( this year’s Super Bowl in the same stadium. The Eras Tour film, which played in theaters for fans who couldn’t make it in person (cough cough: [Ticketmaster]() made [more than $100 million]( in presale tickets and merch alone. The Swift effect spread beyond her concerts. Even the game she attended to support her beau Travis Kelce became the [most-watched]( “Sunday Night Football” game since this year’s Super Bowl. But the [Time’s person of the year]( isn’t done with us yet: she’s [breaking her own streaming records]( and taking her tour worldwide....are you ready for it? Women have long been a leading force driving the economy — with their [labor force participation]( and [median weekly earnings]( growing. 2023 was the year that forced many to acknowledge it. Next up: stay tuned for a little surprise showcasing this year in AI. theskimm beta We’re building a tool to help you cross off the to-dos keeping you up at night. Meet [theSkimm Beta](, a space where you can learn how to [manage your debt]( and [get more pleasure](. Check it out. Skimm Picks Here are today’s recs to help you live a smarter life… 1. A two-in-one probiotic and prebiotic that goes beyond the gut. [This brand](’s clinically and scientifically studied probiotics and plant-based prebiotics promote whole-body benefits. Their research-backed synbiotic formula supports gut, skin, and heart health. Plus, code SKIMM25 gets you [25% off your first order](.* [Try it]( --------------------------------------------------------------- 2. An app that can help you find your soulmate. Looking for new love in the new year? Keep your standards high with [this dating app](. It’s designed for ambitious, goal-oriented people who are searching for the other half of their power couple.* [Find your one]( --------------------------------------------------------------- 3. Our Place launched a stylish multicooker, and we tested it. This all-in-one appliance is more than just a pretty face...but we get compliments on it every time our friends come over for dinner. Read our full review [here](. [Learn more]( --------------------------------------------------------------- 4. Cute stationery for your lists, thank-you notes, birthday cards, and more. This [pretty stationery]( will make tackling your post-holiday thank-you notes a lot easier. Who can resist [chic personalized note cards](? [Add to cart]( Psst…love our recs? Follow [@skimmshopping]( on Instagram for more products, gifts, and services that are actually worth the hype (and the price tag). Skimm’rs (Some) Birthdays...Jason Bjorgo (WA), Jessica Lichtenstein (NY), Tiffany Berch (FL), Carol Hesch (IN), Hannah Pratt (CO), Mary Ryan (NC), Karla Gonzalez (CA), LeAndra Spicer (NC), Reena Rothman (NY), Shira Gelfand (NY), Athena Valero (CA), Carly Rothenberg (MI), Jess Keys (NY), Jillian Heise (WI), Ashleigh Carroll (TN), Sara Nagel (MO) Skimm'd by: Rashaan Ayesh, Anacaona Rodriguez Martinez, Maria del Carmen Corpus, Julie Shain, and Margaret Wheeler Johnson --------------------------------------------------------------- Photos by Getty Images, Brand Partners Design by theSkimm --------------------------------------------------------------- *PS: This is a sponsored post. Want to wake up with us every morning? 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