Special report: Can Ryan Serhant scale a national brokerage built on his personality?

A special report from The Real Deal — Just four years after launching his eponymous firm, the celebrity broker-turned-CEO and his team rank among the top brokerages in the Big Apple Aug 05, 2024 [View in Browser]( [Share](   [Image]( [image]( Can Ryan Serhant scale a national brokerage built on his personality? A gallery of framed articles about Ryan Serhant flanks the conference table at Ryan Serhant’s Soho office, splashing the broker’s face and top property conquests across the wall. “I just want to win,” said the real-life Ryan. The mounted headlines are just the start. His last name adorns the office building where he sits, splashed across at least 15 windows and three banners in his signature shade of royal blue. It’s a situation most brokers would translate to “winning.” But Ryan, who has spent the last decade doing yearly business [on pace with New York City’s finest](, is playing a different game than the one he already won. [Read Full Story]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( [YouTube]( [Share]( | [Manage Newsletters]( | [Unsubscribe](list=National Weekly) | [Privacy Policy]( | [Subscribe]( | [Advertise]( The Real Deal 450 West 31st Street, New York, NY 10001 ©2024 TheRealDeal. All rights reserved. [View Online](