The Printful Guide: How you can and should leverage social media

[Printful] A free tool that shouldn't ever be overlooked when thinking about how to generate more attention for your store is social media. And for good reason. This platform lets you communicate directly with your customers, show them what's new and going on with your store, helps you rank better in Google, and can even help you reach new customers. What you should be doing on social media: 1. Customer support Since social media is the place where customers can directly communicate with brands, people are increasingly directing their support comments though social media platforms. Make sure to respond quickly for best results. Make sure to monitor what people are saying about you online. If someone has had a bad experience, then you can pick up on it and make it right. That fosters loyalty and besides, a happy customer is a customer that recommends you to their friends. 2. Sharing your own news This is a place where you can show your personality with your customers. You can let the know when you've got new products for sale, show them the behind-the-scenes, sneak peeks of new designs. 3. Sharing customer photos - get involved in their lives Humans are social creatures, and will love to share their cool new product. Platforms like Twitter and instagram are great for sharing news, make sure to keep a lookout on customers sharing photos of your stuff. You can collect it, post it every once in a while. Then you can post them on your own social pages, and your followers will get to see what your products look like in real life. 4. Take advantage of major buying seasons There are a few times of year when people go into buying mode. Take advantage of these times, create some special deals or a thematic collection. Here's a quick list of holidays to look out for: - Black Friday - Christmas - Valentine's day - Graduation - Mother's/Father's day - Back to school - Summer blowouts 5. Create competitions, games, lotteries, giveaways Social media can be a space not only to communicate and reach your existing customers, but also to reach new ones. Each time one of your existing followers shares any of your information (depending on the platform it could be a share, retweet, regram, etc.), your products reach a whole new set of eyes. One way to generate shares is by offering a prize to a lucky winner, and entry to this competition can be done by sharing a certain piece of information that pertains to your product, or liking your page. These are typically called like&share campaigns. 6. Encourage customers to leave reviews Facebook pages have a great feature for stores, it lets customers rate your store and leave reviews. There isn't a better way to create trust than by having other people suggest you. User-generated content shared to social media is proven to significantly increase ([from the typical 2% to up to 6%]) your conversion rate. Did you get a thankful email from a customer praising your product? Ask them to leave a review on your Facebook page. Easy! 7. Use monitoring tools to make your life easier Sometimes managing social accounts can be daunting. There are some services out there that help you manage them by letting you schedule posts in advance, see who's been mentioning you, monitors your keywords for you, and even gives you feedback on which posts do the best. We use [Hootsuite], and another great option is [Buffer]. There are so many ways to take advantage of social media, and each platform has its own peculiarities. Here are some extra materials that might help you if you're looking for more advanced ideas: Facebook: [ ...] Twitter: [ Pinterest: [ Elina Bumbiere Part of the Content Marketing Team elina@theprintful.com You can call us at +1 (818) 351-7181 from 9am to 5pm (Pacific Standard time, Los Angeles). [Our Blog] [Twitter] [Facebook] [Instagram] [Youtube] Unsubscribe from all e-mail [here]. Idea Bits, LLC. 19749 Dearborn St, Chatsworth CA 91311, USA [madeinla]