Also: Denver's ski train [The Points Guy]( WHAT YOU NEED TO KNOW TODAY Jan 17, 2023 19 AND COUNTING
Last week, Hilton, one of the worldâs largest hotel companies, [launched a new brand]( — its 19th, in fact. Called Spark, the new brand will be budget-friendly, with rooms expected to cost between $85 and $105 a night, and made up of existing hotels that are renovated and rebranded versus new-builds. While these hotels wonât be anything like a Waldorf Astoria, Hilton claims theyâll be clean, bright and comfortable. And theyâll offer free bagels (not much compared to hefty offerings from the winner of [TPG's battle of the free breakfasts](. And if you feel like youâre hearing about new hotel brands basically every other week, or finding out that a new chain is part of a major loyalty program, itâs because itâs true. Just in the last year, [Hyatt launched Caption in Memphis]( and announced plans to [take over Dream Hotel Group]( while Marriott gained its 31st brand with the [acquisition of Mexico-based City Express Hotels](. We donât know yet whatâs in store for 2023, but we promise to keep you updated as it happens. Photo by Hilton. Tanner Saunders, Senior Hotels Reporter
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