Also: An adventure in Ghana [The Points Guy]( WHAT YOU NEED TO KNOW TODAY Jul 22, 2022 SPONSORED BY [TPG] HOW MUCH HIGHER CAN HOTEL PRICES GO?
While there's no denying that we're in the dog days of summer right now, it has also become quite clear that we're in the midst of a golden era for U.S. hotel owners. Itâs hard to describe just how [extraordinary the comeback]( has been for an industry that languished for months because of record-low demand during the early months of the pandemic. Today, itâs an industry commanding higher-than-high daily rates for guest rooms. U.S. hotel performance last week was 6.4% higher than it was during the same time in 2019, according to hotel data firm STR. Demand continues to [roar ahead]( thanks to leisure travelers, but even group and business travel are [seeing a revival](. The next litmus test for the hotel industry will come in the next few weeks when all the major hotel companies (Marriott International, Hilton Hotels & Resorts, IHG Hotels & Resorts and Hyatt Hotels Corporation) report second-quarter and midyear earnings. Everyone (including yours truly) is going to be looking for any signs of a slowdown when all the hotel CEOs get to talking during their various earnings calls. People are fed up with paying exorbitant rates on hotel rooms that donât have services to match the cost. Prices soared at the gas pump, so will that affect how well certain hotels performed? What about rising COVID-19 case numbers heading into fall — is the long-awaited return of booming business travel nudged out even further? Thereâs a lot to think about for the next phase of travelâs recovery, but we're here to cover it every step of the way. For a few of our latest stories about whatâs going on in the hotel industry, check out:
- [US hotel profits reach highest levels in more than 2 years](
- [The future of the hotel guest experience? More Moxy and less Airbnb](
- [Wyndham rolls out major all-inclusive resort expansion](
Thatâs all from me today. My current stint at the helm of the newsletter is ending, too, but you can keep tabs on what I'm working on by following me on [Twitter]( or [Instagram](. Until next time, safe travels! Cameron Sperance, Senior Hotels Reporter
Posts in this newsletter contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, [visit this page](#). FROM OUR PARTNER SPONSORED BY [TPG] Enjoy enhanced benefits plus a new offer for 125,000 Marriott Bonvoy bonus points — all with no increase to the annual fee. Apply for the Marriott Bonvoy Business® American Express® Card today. Terms apply. [Learn more]( TODAY'S TOP STORIES
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