Plus, reminder: Your Amex Platinumâs $50 Saks credit resets in July June 7, 2024
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by Tanner Saunders, Senior Hotels Reporter
[TPG | Hero Image] A strange phenomenon has been happening in the hotel world over the last few weeks: A handful of luxury boutique hotels suddenly announced they were converting to popular points brands and joining a loyalty program. Two of those are the iconic Turtle Bay Resort in Hawaii, which is [changing into a Ritz-Carlton]( and The Resort at Pelican Hill in California, which is [becoming a St. Regis](. While there are a lot of possible reasons why this is happening, like access to Marriott Bonvoyâs 200 million members, itâs a win for points and miles enthusiasts who can now (or soon) book these hotels with points. But itâs not just boutique hotels; even some popular hotels already part of major hotel brands are âreflagging,â an industry term that means theyâre switching brands. In Phoenix, the historic Arizona Biltmore is [saying goodbye to Waldorf Astoria in favor of Hiltonâs LXR brand](. In New York, the Conrad New York Midtown is [leaving Hilton altogether in favor of Marriott](. Now the question is, what changes will happen next? And will we see even more independent hotels finally be bookable with points? Hot tip: Even if your favorite luxury hotel isnât part of a loyalty program, it may very well be part of a program like [American Express' Fine Hotels + Resorts that offers elitelike benefits]( (such as free breakfast, room upgrades and property credits) similar to having status with a program like Bonvoy or Hilton Honors. Posts in this newsletter contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products, and this may impact how or where they appear. For an explanation of our Advertising Policy, [visit this page](.
Photo Credit: Pelican Hill Resort. MARRIOTT. TOGETHER WITH [Partner Logo](
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