JoJo was right

 Sometimes it’s just too little too late. [The Hustle]( Fri, Jun 30 A decade late and $3B short After nearly 10 years of fighting for drilling rights, Keystone Pipeline is having trouble getting investors to join the party. Earlier this year, [President Trump greenlighted]( Keystone XL (an expansion of the current pipeline) which Obama had previously rejected back in 2015. It was a big victory for oilmen. But after spending $3B on land rights and lobbying, it seems TransCanada’s cash cow is [in jeopardy]( once again. And this time, their enemy isn’t protesters -- it’s oil prices See, back when TransCanada Corp. first proposed the pipeline in 2008, the market was a lot more lucrative. Oil was going for $130 a barrel, and refiners were eager to get their hands on a steady supply of crude. Today, increased production of U.S. shale drillers has caused [prices to dip]( to around $45 a barrel -- a 65% reduction. With an abundance of low-price oil, Canadian crude is looking a lot less attractive, particularly considering the long-term commitments TC is asking of refiners. As the country looks to reduce its carbon emissions in accordance with global climate agreements, some producers also worry that regulatory pushback could jeopardize oil sand production in Canada. Meanwhile, while KXL is mired in an oil slick, competing pipelines are moving forward and stealing potential customers out from under them. TC still believes the demand is there The company expects KXL to carry up to 830k barrels of oil per day -- and it wants producers to sign on for 90% of this capacity before proceeding. Unfortunately for them, oil production is only projected to grow 128k barrels/day through 2021, then drop to 59k/day thereafter. Even if every drop of new Canadian crude were to go through KXL, the pipeline [wouldn’t reach capacity]( for about 10 years. That’s some significantly delayed gratification for investors, especially for a project that’s already [$1B over budget](. [A crude awakening](  Hard times for Colonial America Colonial Williamsburg -- the historical town in Virginia where actors dress in 18th-century knickers and roam cobblestone streets -- is [in financial distress](. Yesterday, in an an [open letter]( the foundation’s President and CEO, Mitchell Reiss, announced that 71 workers would be laid off (and another 262 transferred to other jobs) due to a $300m debt. Williamsburg was an American treasure Throughout most of the 18th century, [Williamsburg]( was the center of government, education, and culture in the Virginia Colony, and a hub for America’s Founding Fathers. Then, in the [1930s]( it was restored and turned into a huge living-history museum, complete with re-created buildings, costumed employees, and all the trappings of colonial life. But it’s not as cool as it used to be Turns out, running a colonial reenactment town isn’t very profitable. Once a premier American tourist attraction, the ‘Burg now draws [half the crowd]( it did 30 years ago. The Colonial Williamsburg Foundation, which runs its finances, reported losses of $62m in 2014 -- or $176k per day. These jobs cuts are an effort to salvage the town so future generations can enjoy it -- but it may be our interest in American history that needs salvaging. [The butter keeps churning](  Vinyl is taking the music biz for a spin So many hipsters are buying vinyl that Sony Music has decided to [resurrect its printing press](. Starting in 2018, the company will begin producing vinyl in-house for the first time since 1989 (and we’re not talking about the T-Swift LP). But they face a dilemma: finding the workers of yesteryear who know how to operate the machines. After vinyl died out 30 years ago, most of the industry’s printing machines were dismantled -- and now, the last presses left standing can’t meet the demand. The second coming of the LP Back in 1973, vinyl represented [76% of all album sales](. By 1993, this figure had dropped to 1.5% -- largely thanks to the CD, co-invented by Sony in the late ‘80s. Most printing presses closed down, and for years, vinyl only existed in smokey little record shops (and your dad’s basement). Since 2007 (the year [Record Store Day]( debuted), vinyl has come back stronger than ever. Sales in the US have ballooned by 6x, and in the UK, [vinyl now outpaces digital]( music sales. But this success has an economic byproduct Today, there are only [135 working vinyl presses]( in America. And, turns out those machines that were dismantled in the ‘90s are pretty tricky to build. A [few startups have cropped up]( offering newly-built machines, but they go for as much as $550k a pop, and would-be printers are a bit wary of throwing down big money for a fad that could die out soon. [Next up, Bell-Bottoms](  Hindsight is 20/20 The original iPhone launched 10 years ago, in June of 2007. But back then, the potential of the new device wasn’t as obvious as it is today. In early reviews, people had a hard time even [describing the device]( sheepishly referring to it as a “computer with a blank screen that users configure so they can operate [it] with their fingers.” Worse, quite a few members of tech royalty at the time wrote it off as a failed experiment. And boooyy do they sound like dinguses now Among the iPhone’s early [naysayers]( (all from ‘07): Padmasree Warrior, Motorola CTO: “There is nothing revolutionary or disruptive about this technology.” Hey, we miss the Razr too. Jon Rubinstein, Palm CEO: “Is there a toaster that also knows how to brew coffee? [No], because it would not make anything better than an individual toaster or coffee machine.” Honestly, that sounds pretty sweet though. Olli-Pekka Kallasvuo, Nokia CEO: “I don’t think that what we have seen [from Apple] is something that would… necessitate us changing our thinking.” Back to burners, as usual… Steve friggin’ Ballmer, Microsoft CEO: “There’s [no chance]( that the iPhone is going to get any significant market share.” *Invents the Zune* TechCrunch: “That virtual keyboard will be about as useful for… text messages as a rotary phone.” Can’t see the buttons for the screen. [Forest, trees, etc.](   friday shower thoughts - Surgery is stabbing someone to life. - It is pretty exciting that we live in a world where you have to prove that you're not a robot. - Technically, if mermaids are half human and half fish, that makes me half mermaid. - You know you've really reached adulthood when you start having opinions about grocery stores. - Not many things say "this is someone else's problem now" more than a leaf blower does. - via [Reddit]( This edition of The Hustle was brought to you by Are you sitting right now? No? Standing? Doesn’t matter. Point is, there’s a 99% chance you’re slightly uncomfortable. Why? Because everything from your chair to your keyboard is designed for bodies in unnatural positions, so you’re left with hunched shoulders and carpal tunnel.  And if you try and be one of those people with a fancy standing desk, you soon find your feet are sore, with bunions to follow. Please no… anything but the bunions. Stop the foot torture, get a standing desk mat from [Ergodriven]( Designed by a mechanical engineer, Ergodriven’s mats are meticulously tested to mimic how your feet move in nature (AKA constantly moving). The mat’s [calculated terrain]( drives you to be dynamic through a range of postures, so you don't end up stale and fatigued. We’ve been giving away these [bad boys all week]( and the response has been amazing. But all good things must come to an end, and today marks your last day to get one of these $120 mats for free. So [sign up]( while you have the chance -- it’s 10 seconds, and your feet will thank you. PS: If you entered the giveaway already, check in to see if [you won](. If not, treat yo’self to 10% off anything on their site with the code “HUSTLE.”  [SUBSCRIBE]( [JOBS]( [ADVERTISE]( [EVENTS]( Lindsey Quinn WRITER Kamran Rosen WRITER Cal Abunga SURF REPORTER John "Peppers and Bunions" Havel BACKSEAT EDITOR You opted in by signing up, attending an event, or through divine intervention. [771 CLEMENTINA STREET, SAN FRANCISCO, CA 94103, UNITED STATES]( • [415.506.7210](tel:+1-415-506-7210) Never wanna hear from us again? Break our hearts and [unsubscribe](