Nah it’s cool, you guys go ahead

I’ll just watch you on my phone. [The Hustle]( Thur, Jun 22 Almost like hanging with your friends IRL… Imagine a technology that lets you see exactly what your friends are doing and where they’re doing it, in real time. Because who actually has time to “hang out” anymore… That’s the idea behind Snapchat’s new feature, [Snap Map]( which allows users to -- you guessed it -- track their friends’ snaps on a map. The feature is powered by infrastructure from Zenly, a friend-tracking app that Snap bought for an estimated $300m. Snap Map also collects data of “mass snapping” events, plotting different color shades based on density, like some sort of disease outbreak map. Only the disease is parties you weren’t invited to. Yea, well who needs friends anyways? Apparently, the youngins. Despite the senior citizen mantra that young people’s minds are heading toward cyborg singularity, it turns out Gen Z’ers actually [prefer in-person communication]( more than their millennial counterparts. For a company that appeals to a decidedly younger base, social mapping seems to be a prudent move -- especially since Snap’s “Stories” feature (160m daily users) is increasingly losing ground [to Instagram’s]( (250m). But the bottom line is probably money Snap Maps is currently ad-free. But given the company’s[$200m acquisition]( of Placed (an advertising tracking company), and their recent foray into tracking which geofilters lead to [in-store visits]( it’s likely the long-term move here is location-based ads. Until then, users can just take delight in pretending like they’ve finally hacked their way into a 21st-century muggle marauder’s map. [Mischief managed]( They’re not “kicks,” they’re trainers Don’t get it twisted, son. And pay attention in school. One of Nike’s most successful sneakers, the Air Monarch IV, isn’t “hip,” or “hot,” or “cool.” But it’s a good shoe. An honest shoe. A shoe that supports your arches, so you can support your family. It’s a [dad shoe](. And Nike is bringing it back. Step aside, New Balance First released in the early 2000s, the Monarch has become a [perennial best-seller]( standing the test of time and trend because, frankly, it’s not trendy at all. The new iteration -- the Monarch II -- lives up to its predecessor: It’s white, it’s wide (up to EEEE widths, assumedly for people whose feet connect horizontally at the ankle), and at $65 or less, you can get [3 pairs for less]( than a pair of Air Jordan IIIs. That’s a helluva deal, fellas, I’ll tell ya what. They’re also a surprise [cross-over hit]( with young people looking to buck conventional fashion (we get it, mom jeans are back too). The old man’s still got it It might seem like Nike is playing it safe here, but targeting the dad market is smart -- particularly given their recent [deal with Amazon]( to sell shoes directly through their site. After all, 62% of Prime users are aged 40 and up (20% are 60+). “Customers who viewed this item also viewed: propane and propane accessories...” [Dangit, Bobby]( O brother, where art thy shot glass? George Clooney just [sold]( his tequila brand, Casamigos, for likely more than all the money he’s ever made on his movies combined. The purchaser, Diageo (which owns and distributes Johnnie Walker, Smirnoff and Cîroc) will pay Clooney and his 2 business partners $700m in cash, and up to $300m more based on performance. Sometimes, a heavy night of drinking pays off Georgie Boy first set out to design his own tequila after [downing some shots]( with a few buddies in Mexico and not quite finding the perfect blend. The gentlemen spent two years meeting with various distillers, sampling over 700 varieties, then ordering a few thousand bottles for their own consumption. In 2013, they launched the brand and began selling it to the general public. Over the next four years, Casamigos became the [fastest-growing]( tequila brand in the world, selling in 20 countries. Turns out, celebs are good at selling beverages Clooney’s portion of the payout (estimated at [$233m]( is impressive -- but he’s not the only celeb to cash in on dranks. When Coca-Cola purchased Glaceau (maker of Vitaminwater) in 2007, part-owner [50 Cent]( walked away with $100m. Bethenny Frankel, of Real Housewives fame, made at least $20m off the sale of SkinnyGirl. And rapper [Sean “Diddy” Combs]( can credit Cîroc vodka for a part of his $820m fortune. [You regret 100% of the shots you don’t take]( “The next 30 years is going to be painful” That’s one prediction that Alibaba CEO, Jack Ma, offered on-stage at the company’s largest-ever US event, [Gateway ‘17](. Ma’s goal for the Detroit-based event was to convince small businesses to sell their products through his e-commerce giant -- and to remind them of the hardships they’ll face if they don’t. He also implied that the upcoming “third technology revolution” could cause [World War III](. Overall, just a tad intense. His message: Batten down the hatches, because a storm’s brewing... And if local businesses don’t start paddling (re: selling with Alibaba), globalization is going to wipe them out. Why so serious? Well, Ma’s [publicly committed]( to creating 1m new American jobs, and says the best way to do it is by helping mom and pop shops sell their stuff to the “fastest-growing market in the East.” How convenient Expanding outside of its Chinese roots is crucial to Alibaba’s success, so Ma’s top objective in the US is to bring companies to Chinese consumers, rather than convincing Americans to buy overseas goods. That means he’s going head-to-head with Amazon to [win over the West](. To that end, ‘baba’s got a few things going for it. Namely, 500m active users, plus a platform that lets businesses sell [direct-to-consumers]( (unlike Amazon, which brokers sales for 3rd parties). If the stick doesn’t work, maybe the carrot will. [Classic horse metaphor]( things you should... WATCH: Tucker Max give surprisingly good life advice 1 hr In anticipation of his upcoming talk at Hustle Con, we’re throwing it back to one of our favorite Pizza & 40s Q&A. The notorious partier/author has toned down his antics, but not his blunt honesty. [I HOPE THEY SERVE PIZZA IN HELL →]( TREAT: Your dog, to a good night’s sleep $99 Is your dog your best friend? Well then stop making them sleep on the floor. We watched John get a Pendleton dog bed and now his lil’ guy Gus sprawls on it like he’s on a cloud in doggie heaven. [WHAT DO DOGGIES DREAM OF? →]( TAKE: No Jet Lag pills $7/pack All natural homeopathic pills that cure jet lag? Right...pour out your snakeoil, hippie. We thought the same thing, until we saw the No Jet Lag pills got 5 stars on Amazon from over 800 reviewers. [LIKE GOLD STARS IN REAL LIFE →]( EAT: Oats Overnight’s tasty, high protein breakfast $18 per 3-pack Wanna lose weight? Bulk up? Stay awake? The solution for all 3 is the same: eat a high protein breakfast. With 32g of protein in each pack, Oats Overnight is super filling and low-effort -- so you have no excuse to skip the biggest meal of the day. Plus, it comes with a blender bottle. [GRADUATE FROM QUAKER →]( READ: More books for less money with BookBub FREE The best things in life are free, and BookBub is one of them. Their free service sends you alerts on super cheap ebooks that you’ll actually want to read (we’re talking $3.99 or less), so you can find new books across a gazillion genres and titles (that’s a technical term). [READING RAINBOW ALL GROWN UP →]( This edition of The Hustle was brought to you by Massages make people work better Oh, is that a fact? Ok, so it hasn’t been “scientifically proven” or anything, but based on Soothe’s [Fortune 500 clientele]( massages in the workplace are a go-to productivity hack. Think about it: if your office had [spa-level massages]( you’d be in there over-time, whistling while you worked Snow White dwarf-style -- at least that was the case when we tried it. So, if you want your employees stress free (re: happier/more productive), order an an in-office massage [with Soothe]( -- and get $100 off [using this form](. [SUBSCRIBE]( [JOBS]( [ADVERTISE]( [EVENTS]( Lindsey Quinn WRITER Kamran Rosen WRITER Joanne Slowburner ANGER MANAGEMENT CONSULTANT John "I prefer roadmaps" Havel BACKSEAT EDITOR You opted in by signing up, attending an event, or through divine intervention. [771 CLEMENTINA STREET, SAN FRANCISCO, CA 94103, UNITED STATES]( • [415.506.7210](tel:+1-415-506-7210) Never wanna hear from us again? Break our hearts and [unsubscribe](