🚜 John Deere vs. farmers

Plus: Apple’s headset may have a launch date, a miniscule 3D printer, an AI-powered map generator, a good tweet, and more. [View Online]( [The Hustle] Fine print: A Miami actress paid $100 for headshots, not realizing the photographer’s contract let him sell them as stock images — which is how she wound up on the cover of the erotic novel His Big Childhood Sweetheart. In today’s email: - John Deere: She thinks my tractor’s… too expensive to repair. - Chart: What’s up with livestream shopping? - Data for sale: Mental health apps may be selling your data. - Around the Web: A Wikipedia for mysteries, an AI-powered map generator, a tiny 3D printer, and more cool internet finds. 🎧 On the go? [Listen to today’s podcast]( to hear Jacob and Juliet discuss livestream shopping in China, John Deere’s right-to-repair saga, Roblox’s big numbers, and more. The big idea [tractor]( John Deere vs. farmers, explained Farmers are gaining ground against John Deere’s strict repair rules in a key right-to-repair battle. 2023-02-16T00:00:00Z Juliet Bennett Ryla [Right to Repair]( advocates believe consumers should be able to repair things they purchased, either themselves or at the repair shop they choose. It’s infamously been an issue with Apple, but a yearslong battle with agricultural equipment manufacturer John Deere. John Deere… … is an agricultural heavy hitter, holding [53%]( of the tractor market in the US. But for years, farmers have anguished over getting their machines repaired. - Deere forces farmers to go to dealerships by restricting access to tools and documentation, and employing [software locks]( only dealers can disable. - They charge up to [$150/hour](, and one farmer [told]( NPR that repairs can take weeks. Then came a lawsuit In early 2022, a North Dakota farm filed a [class-action lawsuit]( accusing John Deere of violating antitrust laws, and reaping profits while harming farmers. - Company filings show Deere’s repair business is 3x-6x more profitable than equipment sales, [per]( Bloomberg. - In 2020, Deere told investors that parts and maintenance services made up [~20%]( of sales. Now, the Department of Justice has weighed in on the lawsuit, offering a statement of interest siding with the farmers, [per]( AgWeb. The DOJ said: - It doesn’t buy Deere’s assertion that a competitive tractor market equals a competitive repair market, citing a [1992 Supreme Court]( ruling against Kodak’s attempt to restrict copy machine repairs. - Many farms have gone bankrupt since 2014, and Deere’s practices increase financial pressures on farmers. The court will make the final decision, but statements of interest can have an impact, [per]( Vice. Meanwhile… … John Deere signed an agreement with lobbying group the American Farm Bureau Federation (AFBF) promising to allow third-party repairs last month. Deere noted it might withdraw from the agreement if state or federal legislation passed, which some critics viewed as an attempt to prevent it, [per]( NPR. But it’s already happening: Colorado is [considering]( a law that would fine companies $20k per violation, and similar bills have been [introduced]( in Congress. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=John+Deere+vs.+farmers%2C+explained%0Ahttps%3A%2F%2Fthehustle.co%2F02162023-John-Deere%3Futm_campaign%3DThursday%2BEmail%26utm_content%3D02162023-John-Deere%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( TRENDING [eyeball wearing a hat] Apparently we hate surprises: Netflix dropped its [“Surprise Me”]( button — meant to help solve the eternal streaming-era struggle of choosing what to watch — due to low use. SNIPPETS Google CEO Sundar Pichai [told]( employees to spend time testing out its ChatGPT competitor Bard in an email. “Some of our most successful products were not first to market,” Pichai wrote. At Twitter: After reportedly demanding engineers [modify]( the platform to artificially boost his tweets, CEO Elon Musk [said]( he’s hoping to find someone else to run the company by year-end. Roblox reported [$899.4m]( in Q4 revenue (+17% YoY) and 58.8m average daily users (+19% YoY). Shares bumped 26% on the news. iPhold: This week, Apple was awarded a [patent]( that includes drawings of a foldable device with a wraparound screen — but don’t expect to buy one anytime soon, analysts [say](. Charge! The White House [highlighted]( progress toward reaching 500k EV chargers in the US, including Tesla’s plans to double its US network of Superchargers and open some up to non-Tesla EVs. Rough Tuesday. Home goods retailer Tuesday Morning filed for Chapter 11 [bankruptcy](, on Tuesday, which it also did in 2020, as consumers buy less amid inflation woes. Patience, patience… Apple [reportedly]( pushed back the debut of its mixed-reality headset from April to June after testing found some technical issues. Shake Shack will pay [$20k]( to settle a former California employee’s complaint that he was misgendered and harassed by co-workers. A record 42% of desk workers recently [surveyed]( by Future Forum reported feeling burned out. Something tells us toggling between sites [~1.2k]( times each day isn’t helping. Kansas City Chiefs coach Andy Reid probably still smells like Gatorade from his post-victory Gatorade shower. This [quick clip]( breaks down how Gatorade made its first big splash. FROM THE BLOG [laptop] A company is nothing without clear, effective communication. Maintaining a productive workforce, improving alignment, and ensuring employee satisfaction all hinge on collaborative communication. [Here’s how]( to master it. Story [shoppable livestreams]( Olivia Heller What’s up with livestream shopping? The West has yet to recreate China’s success in the space. 2023-02-16T00:00:00Z Jacob Cohen In China, livestream shopping — when influencers sell goods through streaming platforms — is a huge business: - The industry had an estimated market size of $500B in 2022. - In just half an hour during China’s 2020 Singles’ Day shopping festival, livestream platform Taobao processed [$7.5B]( in transactions. During the 2021 event, one social media personality (Viya) single-handedly pushed [$1B]( worth of product. - There are literally [boot camps]( to train for a career in the field. In the United States, however, chances are you’ve never watched such a livestream, according to [data]( obtained by CNBC. Now, it appears, those chances may shrink further with Instagram announcing [plans]( to shut down its live shopping feature. The move underlines some struggles livestream shopping has faced in Western markets. Beyond Instagram, Meta dropped live shopping from Facebook in October, and TikTok’s live shopping tests have reportedly seen [mixed]( results. Still, while the West has yet to replicate China’s success — with TikTok, Amazon, and YouTube’s continued investment in the space, and live shopping startups like Whatnot raising [$485m]( — the industry may just need some time. BTW: Viya was also fined [$210m]( for tax evasion. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=What%E2%80%99s+up+with+livestream+shopping%3F%0Ahttps%3A%2F%2Fthehustle.co%2F02162023-Livestreamed-Shopping%3Futm_campaign%3DThursday%2BEmail%26utm_content%3D02162023-Livestreamed-Shopping%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( Free Resource Time-saving content planning templates What people appreciate most from creators is the “craft” aspect of content. But behind any great machine is a surefire process: the steady curation, logistics, and analytics to keep quality on point. That’s the part we can help with. Here are five proven [content marketing assets]( to help you focus your campaigns and manage them with confidence. Five fill-in planning templates for: - Buyer personas - Strength/weakness analysis - Content objectives and KPIs - Content marketing maps - Content timelines Use these to make your content hit, again and again. [Classic content templates →]( Data for Sale [brain with a barcode]( Your mental health data could be for sale A Duke University study found that data brokers have personal mental health data obtained from apps. 2023-02-16T00:00:00Z Sara Friedman If you’ve ever used an app to access mental health care, your personal data could be up for grabs. A [new study]( from Duke University outlines a shadowy industry built on buying and selling patients’ personal medical data. Researchers contacted 37 data brokers — companies that collect and sell personal information — and asked for bulk datasets on mental health. Eleven of the brokers agreed. The data included: - Information that identified health issues (e.g., depression, anxiety, ADHD) - Demographic information (e.g., age, race, net worth, ZIP code) - [Details]( on other ailments (e.g., Alzheimer’s disease, urinary incontinence) The brokers’ prices ranged from $275 for 5k aggregated mental health records, to $100k/yr. for a data licensing subscription. Is this legal? Yup. HIPAA, the law that restricts how doctors and hospitals share Americans’ health data, doesn’t protect health information held elsewhere. That means apps have free range for distributing user data. And they do: - A 2021 Consumer Reports [investigation]( found that mental health apps shared user data with advertising companies, including [Facebook](. Congress has yet to pass regulatory legislation and data brokers spend [millions]( on lobbying efforts. But health data in the wrong hands can have serious consequences: - Health insurance companies use data brokers to [raise rates](. - Federal law enforcement officers employ data to [pursue]( undocumented immigrants. - Since Roe v. Wade has been overturned, the buying and selling of health data could [endanger]( those seeking safe abortions. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Your+mental+health+data+could+be+for+sale%0Ahttps%3A%2F%2Fthehustle.co%2F02162023-mental-health-data%3Futm_campaign%3DThursday%2BEmail%26utm_content%3D02162023-mental-health-data%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( AROUND THE WEB 𓂀 On this day: In 1923, archaeologist Howard Carter [opened]( the tomb of Egyptian pharaoh King Tutankhamen after a five-year search. Inside was the ruler’s sarcophagus and mummified body, a chariot, and riches. 🔍 Cure boredom: Browse [Wikenigma]( — a wiki of gaps in human knowledge, such as [why we get deja vu]( and [what killed Mozart](. 🤯 That’s cool: Check out the extremely tiny — and functional — [3D printer]( YouTuber My N Mi built. 📍 Useful: Mapping startup Proxi (we covered them [here]() built [MapsGPT](, which uses AI to create fun things-to-do maps based on an activity prompt and location. 🐶 Aww: And now, a [happy puppy](. TWEET [Corporate America poem] Any chance you’re free to synergize this Friday night? ([Link]() TELL FRIENDS → GET PRIZES Help your friends aboard our growing pirate ship. Share The Hustle Daily to start winning loot. [all prizes]( [Share The Hustle 🤠→]( Or copy this custom referral link: [ Your referral count: 0 How did you like today’s email? [Love It]( [Meh]( [Hate It]( Today's email was brought to you by [Jacob Cohen](, [Juliet Bennett Rylah](, [Sara Friedman](, and [Rob Litterst](. 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