🤯 People crash into 7-Elevens daily

Plus: An interesting chart, good beef stew, secret letters, hotel tips, and more. [View Online]( [The Hustle] The fourth flying object in a week was shot down by the US Military yesterday — this time, over Lake Huron in Michigan. Our theory: The balloons were just trying to circumvent Fox News' broadcast rights for the Super Bowl. In today’s email: - 7-Eleven: A $91m settlement reveals a strange safety hazard. - Chart: Lyft needs a lift. - Digits: VR, beef stew, and more numbers. - Around the Web: Decrypted letters, hotel tips, a guilty cat, and more cool internet finds. 🎧 On the go? [Listen to today’s 10-minute podcast]( to hear about the state of the Uber-Lyft rivalry in 2023, a major dog food acquisition, less-than-ideal news at Adidas, a VR shake-up, and more. The big idea [car crash at 7-Eleven]( Drivers crash into 7-Elevens daily A man who was injured when a car crashed into a 7-Eleven won a $91m settlement. Turns out, such crashes are common. 2023-02-13T00:00:00Z Juliet Bennett Ryla In 2017, a man was waiting for a ride outside a 7-Eleven in Bensenville, Illinois, when a driver attempting to park hit the gas instead of the brakes, pinning him against the storefront. The man’s injuries were so severe, he lost both legs. Now, 7-Eleven will pay him a $91m settlement. That may sound strange, considering it was the driver who injured him. But the case revealed just how often such crashes occur, [per]( NBC Chicago. Basically, every day Power Rogers LLC, the law firm that represented the man, found that over a ~15-year period, 6,253 drivers crashed into 7-Eleven storefronts in the US. That’s ~1 per day. This isn’t strictly a 7-Eleven problem. The [Storefront Safety Council](, a group of volunteers who raise awareness about vehicle-in-building crashes, maintains a database of them. It [found](: - Each day, 100+ drivers crash into storefronts nationwide - Every year, 16k people are injured and 2.6k are killed - 9% were “ram raids” — when someone crashes into a store on purpose to rob it Some stores, including the Bensenville 7-Eleven, have been hit multiple times. A Portland, Oregon, 7-Eleven has been hit [13 times](. Businesses can’t control drivers… … but they can install bollards — heavy-duty vertical posts — to stop cars from crashing into their storefronts. A 7-Eleven spokesperson said that the store followed local building codes and ordinances, but the judge decided it should have also installed bollards, [per]( CBS. Storefront Safety Council co-founder Rob Reiter told The Hustle that the average cost of installation is $700-$900 per bollard. But as Storefront Safety [points out](, they have to be quality bollards or they won’t stop the car — which is what happened when a truck crashed into a Dollar Tree in Maine. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Drivers+crash+into+7-Elevens+daily%0Ahttps%3A%2F%2Fthehustle.co%2F02132023-7-Eleven%3Futm_campaign%3DMonday%2BEmail%26utm_content%3D02132023-7-Eleven%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( TRENDING [eyeball wearing a hat] It sounds like after this May’s [Fast X](, the final boss in the Fast and Furious franchise will be Tesla, Waymo, and Cruise. Well, not exactly, but Vin Diesel [said]( the villain will be “promoting AI and driverless cars… and that’s at direct odds with the Toretto mentality.” SNIPPETS Dog cereal: Post Holdings will [acquire]( several pet food brands, including 9Lives and Kibbles ’n Bits, from J.M. Smucker Co. for $1.2B. Adidas shares dropped 11% after the company said it could lose [~$1.3B]( if it can’t sell its Yeezy-branded merch. Adidas ended its partnership with Ye after his antisemitic comments. Carnival Cruise Line announced a new [31-day]( cruise from Australia to Seattle for ~$3.4k, one of its longest offerings yet. Oof: A Meta contractor reportedly [agreed]( to share renderings of unannounced VR headsets with a YouTuber in exchange for a cut of his channel’s ad revenue. Bad ads: The New York Times is [asking readers]( to share info about online ads they encounter that are repetitive, irrelevant, or that share misinformation. Food as medicine: The Biden admin moves to allow Medicaid [to pay]( for groceries and nutritional counseling, if states request it. Advocates say it would save health care costs in the long run. A report found that [50%+]( of Twitter’s top 1k advertisers had stopped spending in January, including Coca-Cola, Wells Fargo, and Jeep. OSHA [fined]( Mars Wrigley $14.5k+ over a 2022 incident in which two Pennsylvania workers fell into a vat of chocolate. Rescuers cut a hole in the bottom to get them out. Press play: If you create content, you know that short-form video is where it’s at for 2023. Here’s some [expert advice]( for making top-tier video clips that get noticed. Chart [Lyft stock performance]( Singdhi Sokpo Uber pulls ahead in the rideshare wars What can Lyft do to keep up? 2023-02-13T00:00:00Z Jacob Cohen It wasn’t that long ago when we were baffled by the idea of hailing a ride in a stranger’s car. Back then, for many, the Uber-Lyft rivalry revolved around matters of personal preference: pink or black. But Uber has since expanded into verticals that now individually dwarf Lyft’s entire business — and in what [some]( view as a winner-take-all market, Lyft’s future looks increasingly like an uphill battle. Last week… … Lyft reported earnings that fell below analyst expectations, including a quarterly loss and a lower-than-expected ~$975m revenue outlook for Q1. - On Friday, Lyft’s stock had its worst day since going public four years ago, with shares falling 36%+. By comparison, Uber [called]( Q4 its “strongest quarter ever.” It made $4.1B in ride-hailing revenue (+82% YoY), $2.9B from Uber Eats and Postmates (+21% YoY), and $1.5B from Uber Freight (+43% YoY). Some think Lyft may need to merge with the likes of DoorDash to keep up. Alternatively, they could establish “an insidious sleeper cell… to sabotage Uber from the inside,” as comedian Nathan Fielder [once attempted](. 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Use this free resource to: - Sell your company story - Lay out grand scheme goals - Describe product and competition - Detail legal and financial blockers - Determine true product-market fit Work out the logistics on this foundational doc. [Swift business plan →]( NUMBERS [digits]( Digits: Beef stew, VR, and more numbers Plus: Meta’s VR battle and maple syrup’s market cap. 2023-02-13T00:00:00Z Jacob Cohen 1) In 2022, sales of the Ivy Park brand, Beyoncé’s streetwear partnership with Adidas, dropped 50%+ to ~$40m — well below [internal projections of $250m](. This year, Adidas initially targeted $335m in sales for the brand. It’s on track to hit $65m. 2) This week, Winnie the Pooh: Blood and Honey is hitting [1.5k]( screens in the US. In Mexico, the film has made [$1m+ at the box office]( since its Jan. 29 debut, off a “very, very tight” sub-$100k budget that included a $650 Pooh mask. 3) The New York Times published 700 recipes last year, but its most popular is still Molly O’Neill’s 12-ingredient “Old-Fashioned Beef Stew” from 1994. It has been [viewed 24m+ times]( since 2019, including 6.7m times in 2022, and boasts 19k+ reviews. 4) The Quebec Maple Syrup Producers recorded a record yield last year, and expect to sell 179.2m pounds this year. The North American maple syrup industry is [valued at $1.5B](. 5) China-based TikTok parent ByteDance is carving out market share in the VR headset space. Early last year, Meta held 90% of the market. By Q3 of 2022, that was [down to ~75%](, and ByteDance’s Pico held 15%. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Digits%3A+Beef+stew%2C+VR%2C+and+more+numbers%0Ahttps%3A%2F%2Fthehustle.co%2F02132023-digits%3Futm_campaign%3DMonday%2BEmail%26utm_content%3D02132023-digits%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( AROUND THE WEB 🎵 On this day: In 1914, the American Society of Composers, Authors, and Publishers (ASCAP) was [founded]( to ensure that music creators were compensated for performances of their work. ✉️ That’s interesting: Mary Stuart, the former queen of Scotland, was imprisoned for 19 years before being beheaded in 1587. She left behind [a collection]( of letters written in code that have finally been decrypted. 🎧 Podcast: Relive the moment when Coffee Meets Bagel turned down Mark Cuban's [$30m offer]( and learn where they are now on [Another Bite](. 👟 How to: A flight attendant shared several [hotel tips](, including putting a shoe in your safe so you don’t forget to empty it when checking out. 🐈‍⬛ Aww: And now, [who]( could have done this? TWEET [busy schedule] Me-time is hard work, OK? ([Link](.) TELL FRIENDS → GET PRIZES Help your friends aboard our growing pirate ship. Share The Hustle Daily to start winning loot. [all prizes]( [Share The Hustle 🤠→]( Or copy this custom referral link: [ Your referral count: 0 How did you like today’s email? [Love It]( [Meh]( [Hate It]( Today's email was brought to you by [Jacob Cohen](, [Juliet Bennett Rylah](, and [Rob Litterst](. Editing by: Zachary “Fast X” Crockett. Was this email forwarded to you? Sign up [here](. 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