🪨 Rock on

Plus: Google just hold-my-beer’d ChatGPT, an oddly specific tweet, $555k flying motorbikes, tzatziki news, movie prices, and more. [View Online]( [The Hustle] It’s Tuesday, and there’s a lot of cool stuff happening. However, our thoughts are also with all those impacted by the horrible earthquakes in Turkey and Syria. In today’s email: - Concrete: Some rock solid news. - Chart: Amazon’s media bet. - Netflix: Will a crackdown hurt its brand? - Around the web: An online photo exhibit, so many menus, the “red carpet technique,” and more cool internet finds. 🎧 On the go? [Listen to today’s 10-minute podcast]( to hear about Google and Microsoft’s exciting next couple of AI-focused days, some big changes to movie theater prices, a Mediterranean food IPO, and more. The big idea [concrete]( Rock-solid news in the concrete industry In a climate tech first, companies captured CO2 from the atmosphere and built concrete with it. 2023-02-07T00:00:00Z Jacob Cohen You may not realize it since the material is heavy, and sits still, but the production of concrete [accounts]( for ~3x the amount of carbon emissions as aviation. That figure is especially concerning with the world’s building stock on track to [double]( by 2060. Fortunately, in a climate tech first, companies say they’ve not only removed CO2 from the atmosphere, but trapped it in concrete, and used that concrete to construct new things. What happened? As part of a small-scale demonstration, Heirloom — a startup claiming to run America’s only operational Direct Air Capture facility — began the process by capturing CO2 at their headquarters in Brisbane, California. - The company, which has raised [$54.3m](, is backed by Bill Gates’ Breakthrough Energy Ventures and counts Microsoft, Stripe, and Shopify as customers. Next, CarbonCure Technologies, which has [produced]( CO2-captured concrete for Amazon’s second headquarters in Virginia, injected the captured CO2 into wastewater. CarbonCure has raised [$12.4m]( and is also backed by Gates. Finally, Central Concrete Supply Co. used the processed wastewater to make new concrete, which was used for various construction projects around the Bay Area. What happens now? Scaling up is key. The experiment used just ~38 kilograms of captured CO2. According to the EPA’s [calculator](, that’s what a gas-powered car emits every ~94 miles. It’ll also be important for these companies to analyze whether other parts of the process have a negative impact on its benefits. In the meantime, momentum across climate policies, tax credits, and federal funding — including [$3.5B]( toward carbon removal — is moving the space forward. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Rock-solid+news+in+the+concrete+industry%0Ahttps%3A%2F%2Fthehustle.co%2F02072023-Concrete%3Futm_campaign%3DTuesday%2BEmail%26utm_content%3D02072023-Concrete%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( TRENDING [eyeball wearing a hat] One of the more accurate calls we’ve seen recently is [this tweet]( pointing out that Coldplay’s Chris Martin looked like “a toddler named Rydyr at a pre-school that costs $50,000 a year” at the Grammys the other night. SNIPPETS Feisty: Minutes after Google [announced]( its conversational AI search engine yesterday, Microsoft [confirmed]( a press event for today, likely to highlight its ChatGPT version of Bing. Google has a press event planned for tomorrow. Dang flabbit. Movie theater chain AMC is [rolling out]( airplane-like seat pricing as part of a program called Sightline. Unlike planes, middle seats will cost more. That’s a lot of tzatziki. Mediterranean restaurant chain Cava, founded in 2006, [filed]( for an IPO. In 2021, the company was valued at $1.71B. Getty this: Getty Images filed a [lawsuit]( accusing Stability AI of using 12m+ copyrighted photos to train its open-source AI art generator Stable Diffusion. Pedal to the metal: A small team at EV maker Rivian is [reportedly]( working on an electric bike. The company also has e-bike patents and [trademarks](. Speaking of… The Japanese manufacturer of $555k [flying motorbikes](, which went public via a SPAC merger that valued it at $600m, saw its stock drop [59%]( on its first trading day. The infinite, AI-generated “Seinfeld” spoof called “Nothing, Forever” — yes, that exists — was [banned]( on Twitch for two weeks after an older AI model it was using struggled to moderate content up to standard. Holy Shift. ShiftMed, a Virginia-based workforce marketplace for nurses and aides, secured [$200m]( in funding. The company says 350k people use its app and revenue grew 8x in the last two years. Five-year plan: Do you have one? We’re sensing the answer’s no… or it’s a bit outdated. Use this [template]( to keep it real with yourself today. FROM THE BLOG [laptop] Business isn’t a game — but maybe it should be. Gamification is a powerful tool that can be applied to everything from training employees and motivating sales teams to attracting new customers. [Get playing](. Chart [Amazon content spend]( Singdhi Sokpo Amazon says its media moves are working Content is driving Prime sign-ups, Amazon says. What comes next? 2023-02-07T00:00:00Z Jacob Cohen Amazon wants you to know it’s just as serious about movies as it is about two-day shipping. In 2020, the company spent [$11B]( on original and licensed video and music content. In 2021, that was up to $13B. Last year, spend increased again to [$16.6B](. On Amazon’s Q4 earnings call, CFO Brian Olsavsky [said]( these investments are driving new Prime memberships, and CEO Andy Jassy emphasized that the price for some standalone streamers “is more than what  Prime [costs a consumer] today.” Food for thought As Amazon invests more in media, bringing a consumer media app under its wing could pour lighter fluid onto an already hot TV-to-toilet-paper flywheel. Take Snapchat, for instance: - It reaches [75%]( of 13- to 34-year-olds — AKA trendy impulse buyers — in countries representing 50%+ of digital ad spend. - Snapchat’s current CFO was VP of finance for Amazon’s global Digital Video business. - Snapchat’s AR features have [powered]( millions of interactive content and shopping experiences for brands like Disney and Walmart. Sounds pretty Amazonian to us. Oh wait, [it is](. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Amazon+says+its+media+moves+are+working%0Ahttps%3A%2F%2Fthehustle.co%2F02072023-Amazon%3Futm_campaign%3DTuesday%2BEmail%26utm_content%3D02072023-Amazon%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( Free Resource 18 of the best ads ever This list is full of legendary pulls. You could’ve called Nike, Coke, and Apple off the top, but maybe not the rest. Here are [18 excellent ads]( by brands that captured something timeless. Ads that shall slap for eternity: - A lineup of all-time greats - Breakdowns and takeaways - An overview of the ad industry The gems do indeed last forever. [Classic ads →]( Netflix and… Life [Netflix]( Can Netflix be a lifestyle brand? The company is partnering with the likes of Bumble, while also making it harder for people to watch. 2023-02-07T00:00:00Z Samir Javer 2022 wasn’t exactly a chill year for Netflix. With its stock price down and subscriber losses piling up, the streamer ventured into new territories — doubling down on [games](, selling [merch](, and even recently launching a [partnership]( with dating app Bumble. It begs the question: Can it be an appealing lifestyle brand and enforce an unpopular [password crackdown]( simultaneously? Media as culture Content consumption is so ingrained in our culture now, it’s no wonder Netflix is trying to capitalize on this momentum. The company described its newest strategy as a [“guidance evolution,”]( and its goal is to prove to investors it can evolve with new revenue streams over time rather than just add new subscribers. But the timing could be off Netflix is about to become far less cuddly as it begins its long-discussed password crackdown in the US. Reviews from Latin America, where new regulations have rolled out, have been negative: - Users [complained]( about needing to log in to a home IP address every month and receive codes for access when they’re away from their primary location. Netflix hasn’t released specifics on US rules yet. But it sure seems like it will be more complicated for, say, someone to start sharing their account with people they meet on Bumble. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Can+Netflix+be+a+lifestyle+brand%3F%0Ahttps%3A%2F%2Fthehustle.co%2F02072023-Netflix%3Futm_campaign%3DTuesday%2BEmail%26utm_content%3D02072023-Netflix%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( AROUND THE WEB 🔥 On this day: In 1497, followers of priest Girolamo Savonarola held the “[bonfire of the vanities](,” in Florence, Italy, torching thousands of artworks, cosmetics, and books. 📸 Art: View “[Capturing the Moment](,” an online exhibit of photos submitted by Smithsonian community members. 🧠How to: Use the “[red carpet technique](” to manage your schedule and get things done. 📚 That’s interesting: The New York Public Library [boasts]( a collection of 40k+ menus, most dating back to 1890-1910, thanks to one archivist who worked free of charge. 🐦 Aww: And now, [more brushing](, please. TWEET [interviewing meme] Great show, BTW. ([Link](.) TELL FRIENDS → GET PRIZES Help your friends aboard our growing pirate ship. Share The Hustle Daily to start winning loot. [all prizes]( [Share The Hustle 🤠→]( Or copy this custom referral link: [ Your referral count: 0 How did you like today’s email? [Love It]( [Meh]( [Hate It]( Today's email was brought to you by [Jacob Cohen](, [Juliet Bennett Rylah](, [Samir Javer](, and [Rob Litterst](. Editing by: Mark “Rock on” Dent. Was this email forwarded to you? Sign up [here](. [PODCAST]( [JOBS]( [CONTACT US](mailto:news@thehustle.co) [Facebook]( [Youtube]( [Instagram]( [Twitter]( 2 CANAL PARK, CAMBRIDGE, MA 02141, UNITED STATES  +1 888 482 7768 Never want to hear from us again? Break our hearts and [unsubscribe](list=thehustle). [The Hustle](