😢 SoulCycle tackles loneliness

Plus: A chart about CES, a LOL Verifier, a Bing comeback, a disturbingly accurate tweet, morning person tips, and an ocean of books. [View Online]( [The Hustle] Good job: Denmark, the world’s second-happiest nation, saw zero bank robberies in 2022 due to increased security and minimal cash use. In today’s email: - No Canada: Why it’s preventing foreign homeownership. - Chart: The techies head to Las Vegas. - Lonely? There’s an app for that. - Around the web: An ocean of books, the LOL Verifier, how to become a morning person, and more cool internet finds. 🎧 On the go? [Listen to today’s 10-minute podcast]( to hear Jacob and Juliet discuss Canada’s new housing law, what to expect at CES, Microsoft vs. Google, and more. The big idea [house with Canadian flags]( Why foreigners can’t buy Canadian homes Canada has officially banned most foreigners from buying a home, and it all has to do with Canada’s wildly unaffordable housing market. Housing prices were up 48% in 2022 compared to 2013, and now average ~$568k — over 11x the median household income after taxes, [per]( the BBC. The ban, aimed to prevent investors from snapping up properties and driving up prices, prohibits non-citizens and non-permanent residents from buying residential properties for two years. Violators face a $7.4k fine. Exceptions include international students, refugees, and people buying vacation properties outside of urban areas. Will that work? Well, New Zealand [enacted]( a similar ban in 2018, but inflation has led to a continued rise in prices. In Canada, detractors argue that foreigners account for less than [5%]( of buyers, and the real issue is supply. Parliament member Jenny Kwan [told]( The New York Times that the government should target real estate investment trusts and for-profit real estate companies. And it has a bit, via anti-home-flipping and vacancy taxes. Meanwhile, in the US… … the fight rages against short-term rentals. - NYC’s [new law](, which requires hosts to prove they live at the property, could wipe ~25% of local Airbnb listings. - Philly hosts [must now]( obtain a “limited lodging operator license,” which ensures units are up to code, and a hotel license if they don’t live on-site. FWIW, research suggests short-term rentals do drive up housing costs, and experts have suggested these very methods as a possible solution, [per]( MarketWatch. For more: An [interesting article]( about “supply skepticism,” the belief that we actually don’t need to build more homes. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Why+foreigners+can%E2%80%99t+buy+Canadian+homes%0Ahttps%3A%2F%2Fthehustle.co%2F01052023-Canada-real-estate%3Futm_campaign%3DThursday%2BEmail%26utm_content%3D01052023-Canada-real-estate%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( TRENDING [eyeball wearing a hat] At a press conference yesterday, Panasonic presented on everything from an EV battery factory it’s working on in Kansas to its modular nose hair trimmer that [becomes a toothbrush](. SNIPPETS Minimum wage got a bump in [23 states](. Nebraska saw the largest hourly increase, from $9 to $10.50, while Washington, D.C. has the highest wage overall at $16.10. Microsoft is [reportedly]( integrating ChatGPT into its Bing search engine. It’s also [getting]( its first US labor union, consisting of ~300 video game testers. Broadway’s back: The Lion King grossed [$4.3m]( across nine holiday performances at 99% capacity, its highest gross ever. (Check out our story on the economics of Broadway [here](.) Amazon now plans to cut [18k+]( roles. Vimeo is also laying off [11%]( of its staff, just months after cutting 6% of its staff. Coinbase will pay [$50m]( to settle NY regulators’ claims that it allowed new accounts without appropriate background checks, and invest $50m to improve its compliance program. General Motors reclaimed its throne from Toyota as the [top US car seller]( in 2022, selling 2.27m vehicles, or 165.6k more than Toyota. Rick Singer, the college admissions consultant who [took $25m]( from clients and bribed coaches and administrators with $7m+, was sentenced to three and a half years in prison. Cool AF company: We all love food delivery, but the environment doesn’t. So German startup Vytal is [reimagining takeout]( with custom reusable containers. Chart [CES attendance over time]( Olivia Heller CES starts today. Here’s what to expect It’s been a tough couple of years for the Consumer Electronics Show (CES). After peaking at 180k+ attendees pre-pandemic, CES was forced online in 2021, and saw just a quarter of pre-pandemic attendance in 2022. This year, the Las Vegas event hopes to attract [100k+]( attendees, as well as 2.5k+ exhibitors from 166 countries, per Axios. What should you expect? Over the next few days, there’ll be literally thousands of announcements and product demos, including from automotive brands (which have 25% more floor space than last year), metaverse developers, robotics companies (throwback to Charmin’s [Rollbot](), smart home gadget makers, and more. While the event officially starts today, we’ve already seen streaming platform Roku debut its own [line of TVs](, and learned of a [$150m deal]( that will see Stellantis mass-produce Archer’s electric air taxis. There’ll be a lot of meetings, too — on average, industry execs have [29]( meetings while they’re at CES. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=CES+starts+today.+Here%E2%80%99s+what+to+expect%0Ahttps%3A%2F%2Fthehustle.co%2F01052023-CES%3Futm_campaign%3DThursday%2BEmail%26utm_content%3D01052023-CES%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( TRENDS Three TikTok tips from Gary Vee’s strategist If you don’t know Gary Vee — he’s an absolute content machine. But when it came to TikTok, he tapped Caleb Ralston, who grew Gary’s following 700% in just four months. We broke down his keys to success inside Trends. [This article]( covers making the perfect clip, honing as you grow, and reverse-engineering successful strategies. [For a buck](, you can test  run a week of all the market reports and case studies you can stomach. Plus, access the members-only forum for daily drops like these: - How a Chrome plug-in gained ~150k new users for $2k with TikTok. - How to automate influencer outreach on TikTok. - Insights from analyzing 4k+ TikTok ad accounts. [Join Trends →]( Goodbye Loneliness [chairs arranged in a circle]( Less cycle, more soul SoulCycle — part-fitness class, part-cult — has long inspired spandex-clad attendees to chant affirmations over pumping music in a candlelit room. Now, per [Inc.](, founders Julie Rice and Elizabeth Cutler want to hone in on the high of that post-sweat camaraderie with their new venture, [Peoplehood](. Centered around their newly coined concept of “relational fitness,” Peoplehood will: - Hold 60-minute sessions called “gathers,” led by instructors, AKA “guides.” - Offer a group conversation in which participants both speak and listen. Attendees will learn to practice active listening: Verbal responses aren’t allowed in class, just physical gestures like a hand over the heart or finger snaps. The business is currently in beta, opening online in January followed by in-person classes in New York City (and, if all goes well, countrywide). What’s this all about? We’re facing a loneliness [epidemic]( exacerbated by covid and our digitized lifestyles. Plus, the [decline]( of organized religion has left a void of communal gathering places. Loneliness can have serious health [implications](, so startups are creating cures: - Apps for friendships, like Bumble BFF, [Hey! Vina](, [Yubo](, and Meetup. - Places for in-person gathering, such as [Groundfloor]( and [Chief](. - Online audio communities, like Clubhouse and [Humans Anonymous](. Once it heals you, Peoplehood is building products to fix your relationship (Couplehood) and your workplace (Peoplehood @Work) next. *Snaps.* [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Less+cycle%2C+more+soul%0Ahttps%3A%2F%2Fthehustle.co%2F01052023-SoulCycle%3Futm_campaign%3DThursday%2BEmail%26utm_content%3D01052023-SoulCycle%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( AROUND THE WEB 📻 On this day: In 1980, the Sugarhill Gang’s “Rapper’s Delight” became the first hip-hop track to [reach]( Billboard’s top 40. 🤣 That’s cool: Tech artist Brian Moore [created]( the LOL Verifier, a small device that attaches to users’ computers and only lets them type “LOL” if they did, in fact, laugh out loud. 📚 Useful: The “[Ocean of Books](” helps you discover authors and news outlets similar to the ones you already enjoy. ☀️ How to: Become a [morning person](. 🦝 Aww: And now, [raccoon snow day](. TWEET [imessage tweet] The accuracy. ([Link]() TELL FRIENDS → GET PRIZES Help your friends aboard our growing pirate ship. Share The Hustle Daily to start winning loot. [all prizes]( [Share The Hustle 🤠→]( Or copy this custom referral link: [ Your referral count: 0 How did you like today’s email? [Love It]( [Meh]( [Hate It]( Today's email was brought to you by [Jacob Cohen](, [Juliet Bennett Rylah](, [Sara Friedman](, and [Rob Litterst](. Editing by: Mark “Only the lonely” Dent. Was this email forwarded to you? Sign up [here](. [PODCAST]( [JOBS]( [CONTACT US](mailto:news@thehustle.co) [Facebook]( [Youtube]( [Instagram]( [Twitter]( 25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES  +1 888 482 7768 Never want to hear from us again? Break our hearts and [unsubscribe](list=thehustle). [The Hustle](