🗑️ Facebook took out the trash

Plus: Disney’s box office bomb, Twitter stats, a tile game, and more. [View Online]( [The Hustle] A woman is suing Kraft Heinz for $5m, claiming the 3.5-minute prep instructions on its Velveeta Shells & Cheese cups are misleading; it actually takes longer. In today’s email: - Black Friday: Online sales were hot. - Chart: Facebook cleaned up its feed. - Digits: Butter, weed, and other wild stats. - Around the web: Keyboard cleaning, most-borrowed books, penguin checkups, and more cool internet finds. 🎧 On the go?[Listen to today’s 10-minute podcast]( to hear Jacob and Rob discuss wild numbers from the holiday weekend, from Black Friday stats to a World Cup battle over who gets to permanently keep James Corden. The big idea [bf-fight]( Black Friday boomed online For a shopping holiday known for overnight campouts and[irrational customer behavior](, in-person retail was kinda mild. Although in-person visits increased [2.9%]( from last year, analysts [told](Retail Dive that the long queues of yore had vanished, while Business Insider [shared]( photos of mostly empty Walmart stores. Ecommerce, however… … was big. Customers spent a record $9.1B+ online, [per]( CNBC, citing estimates from Adobe Analytics. Some other fun stats: - Electronics, toys, and fitness equipment sales were all up 200%+ compared to an average October day - 48% of online sales were done by phone, up 4% from 2021 - [BNPL]( payments were up 78% from the previous week - Adobe expects $11.2B in sales on Cyber Monday, a 5.1% YoY increase Meanwhile, Shopify [announced]( its best Black Friday ever, with global sales of $3.3B+, up 17% YoY. Among large retailers, Walmart was the [top dog](online, per data from Captify, which tracks web searches. Amazon, which led last year, dropped to fourth behind Target and Kohl’s. Why the increase? [Inflation](, for one. Shoppers may have dropped more on less this year. But the strength of online sales likely relied on convenience and a shift in consumer habits: - Consumers now [favor]( online shopping, especially millennials and Gen Xers - Salesforce reported BOPIS (buy-online-pickup-in-store) sales, popular during the pandemic, were up 20% compared to other days - Shoppers still [want deals](, but also flexible payment options, like BNPL, amid economic uncertainty Fun fact: Black Friday is the [busiest day]( of the year for plumbers. Why? Clogged sinks and garbage disposals due to Thanksgiving cooking. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Black+Friday+boomed+online%0Ahttps%3A%2F%2Fthehustle.co%2F11-28-black-friday%3Futm_campaign%3DMonday%2B11-28%26utm_content%3D11-28-black-friday%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( TRENDING [eyeball wearing a hat] Stats: Elon Musk [shared slides]( revealing new Twitter sign-ups and user activity are at all-time highs. He also [said]( if Apple and Google were to kick Twitter off their app stores, he’d make a new phone. SNIPPETS Disney’s latest animated feature, Strange World, [pulled in]( $11.9m this weekend, the company’s worst box office debut since The Emperor’s New Groove in 2000. The FCC [banned]( products from Huawei, ZTE, and multiple other Chinese telecom providers in an effort to limit the number of Chinese products on US networks. Nielsen [reported]( the Thanksgiving afternoon NFL game between the Cowboys and Giants garnered 42m viewers, making it the most-watched regular season game on record. Frontier Airlines cut its customer service phone line, [requiring]( passengers to instead use its website, live chat, or social media. Tesla [recalled]( ~80k vehicles in China due to software and seat belt issues. Leveling the field: The blog squad wrote about tech startups [building]( innovative products to make health care more equitable. Chart [fb-feed-graphic]( Olivia Heller Facebook took out the trash Last year, Facebook began publishing a quarterly transparency [report]( to fight criticism that the platform amplifies divisive content. While the reports helped mitigate those fears, they [introduced]( a new concern — that Facebook’s most popular posts were “trash,” per The Wall Street Journal. To fix the problem… … Meta had to define what makes content trashy. - The company pulled members from its product, user-experience, and integrity teams to identify what users consider “trashy” content, and how to avoid promoting those posts. - With plans to incorporate more short-form videos into the feed, Meta also built a separate system to define low-quality posts in Reels. The results have been immediate, but Facebook has work to do. Though the top 100 posts are cleaner than before, the top 500 are still littered with “trash.” Plus, the content now dominating the feed — celebrity news, memes, and Reels videos — isn’t exactly the most stimulating brain food. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Facebook+took+out+the+trash%0Ahttps%3A%2F%2Fthehustle.co%2F11-28-facebook-feed%3Futm_campaign%3DMonday%2B11-28%26utm_content%3D11-28-facebook-feed%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( Cyber Monday Sale Join the hotspot for startups — for up to 50% off If you’re into products and profits, this one’s for you. Trends is like a cheat code for entrepreneurs and operators. Thousands of folks subscribe for the data-backed insights and startup-friendly discussions that can’t be found anywhere else. Ready for the kicker? → Claim [up to 50% off]( your first year! Those who act fast will get full content-community access… - Fresh business trends weekly - Deep-cut conversations daily - Industry research reports - Growth case studies - Live member events … for a massive discount. Step inside the GOAT growth network. [Today only: Up to 50% off Trends →]( Numbers [digits-butter-weed]( Digits: Butter, weed, and more wild numbers 1) In November 2021, West Virginians purchased the most butter per capita of any US state, at [10.7 ounces]( per shopper, per Instacart data. Hawaiians bought the least butter, at 3.3 ounces per shopper. 2) New York State has been slow to issue retail licenses for selling marijuana, and now farms there have ~300k pounds of marijuana — [worth $750m]( — just sitting around at risk of going bad. 3) A group of cryptocurrency entrepreneurs delivered a [12k-pound](, $600k+ metal sculpture of Elon Musk’s head on a goat’s body riding a rocket to Tesla’s headquarters in Austin. 4) So far this year, Jeff Bezos’ billionaire ex-wife, MacKenzie Scott, has donated [$1,990,800,000]( across 343 organizations supporting marginalized communities. 5) Toy brands are paying [$75k-$300k]( to the families of ultra-popular YouTube child stars to make videos of them playing with their products. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Digits%3A+Butter%2C+weed%2C+and+more+wild+numbers%0Ahttps%3A%2F%2Fthehustle.co%2F11-28-digits-weed-butter%3Futm_campaign%3DMonday%2B11-28%26utm_content%3D11-28-digits-weed-butter%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( AROUND THE WEB ⛵ On this day: In 1520, Ferdinand Magellan [became]( the first European explorer to sail to the Pacific Ocean from the Atlantic. 📚 That’s cool: Brooklyn Public Library [celebrated]( its 125th birthday by revealing its 125 most-borrowed books, with Maurice Sendak’s Where the Wild Things Are topping the list. ⌨️ How to: [Clean]( your dirty keyboard. 🌳 Cure boredom: A simple, relaxing [game]( where you arrange tiles to build a city. 🐧 Aww: And now, weighing a [penguin](. Tweet [genie-email-meme] Follow us on the [blue bird]( app. TELL FRIENDS → GET PRIZES Help your friends aboard our growing pirate ship. Share The Hustle Daily to start winning loot. [all prizes]( [Share The Hustle 🤠→]( Or copy this custom referral link: [ Your referral count: 0 How did you like today’s email? [Love It]( [Meh]( [Hate It]( Today's email was brought to you by [Jacob Cohen](, [Juliet Bennett Rylah](, and [Rob Litterst](. Editing by: Mark “More of a Cyber Monday kinda guy” Dent. Was this email forwarded to you? Sign up [here](. [PODCAST]( [JOBS]( [CONTACT US](mailto:news@thehustle.co) [Facebook]( [Youtube]( [Instagram]( [Twitter]( 25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES  +1 888 482 7768 Never want to hear from us again? Break our hearts and [unsubscribe](list=thehustle). [The Hustle](