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Printers are like unicorns...

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thehustle.co

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news@thehustle.co

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Wed, May 31, 2017 04:05 PM

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They don’t make any sense and their blood costs, like, a jillion dollars. Wed, May 31 Icelan

 They don’t make any sense and their blood costs, like, a jillion dollars. [The Hustle]( Wed, May 31 Iceland’s new Costco is on fire Not literally, but the first Costco branch opened in Reykjavik, Iceland last week and people are. Jacked. Up. No exaggeration, [1 in 8 Icelanders]( signed up for a membership before the doors even opened and Costco’s Iceland Facebook page has over 62k members (about 1/5th of the country’s entire population). Are they just pumped about $1.50 hot dogs, or what? Well it’s not just the dogs, it’s the toilet paper, the huge tubs of Pub Mix, the giant teddy bears… we could go on. But even those aren’t the whole story -- it’s about sending a message. Icelanders are jazzed because they finally have a choice in where they buy consumer goods, outside of the existing chain stores. Why? Because 3 main grocery chains, Bónus, Krónan, and Nettó have been taking advantage of limited competition for far too long, inflating prices as much as [70% over US equivalents](. That means -- brace yourselves -- a regular old domestic beer will cost you about $10. Those are stadium prices, people! And sure, shipping hot dogs to a remote island costs more Iceland’s location smack dab in the middle of the Norwegian Sea doesn’t help with shipping and labor costs. But, the fact that Costco is coming in hot, charging a dollar less per gallon of gas than any supplier on the island, is raising some eyebrows from price-fixing conspiracists. And, even as Icelandic stores lower their prices to compete, Costco’s showing [no mercy]( by going even lower. As their managing director in Iceland puts it, they’re making good on their word that they’ll deliver the lowest prices in town. [That’s not a threat, it’s a promise](  Uber gets buyer’s remorse Remember [Anthony Levandowski]( He’s the new head of Uber’s self-driving division, accused of stealing 14k documents of info from his former company, Waymo. Well after only 10 months, Uber fired him yesterday for [failing to comply]( with a judge’s order to turn over said documents. Turns out Uber doesn’t like stealing after all... Or they just don’t like getting caught Let’s be honest: Uber knew what this guy was doing. It’s why they bought his months-old [startup for $680m](. He was their inside driver, their hunchback from 300. And, up until now, they could play dumb by making Levandowski [sign a contract]( where he “promised he wasn’t disclosing any trade secrets or proprietary information from his previous employer” (wink). Facing mounting legal pressure from Waymo, however, Uber has to play ball. Which means doing their part to ensure the “conditions of the order are met, even if that includes firing Levandowski.” Bye bye golden goose. What about the Lev? He seems to be doing alright. Not only are there no criminal charges against him, but so far he’s pleaded the fifth on everything they’ve thrown at him. All in all, Anthony seems to have avoided any consequences -- aside from earning half a billion dollars for a little under a year’s worth of work. [Study robotics, kids](  Thanks, James Corden… Apparently recording yourself singing along to popular songs is a thing now. Just look at Apple [picking up]( Carpool Karaoke for a 16 episode season, or the success of lip-syncing apps like Dubsmash and musical.ly, which have 100m+ users each and a combined $162m in funding. And while our first reaction was equivalent to an old guy yelling at the squirrels to get off his lawn, the numbers here are pretty ridiculous. *Slowly stops furiously shaking fist* Founded in 2014 as an education social network, musical.ly lets people record 15-second lip-syncing clips and post them online. To date, it’s [garnered]( the attention of over 200m users (mostly between ages 13 and 21), and a notable [$130m Series C]( last May. Most importantly, they’ve [signed deals]( with Viacom, NBC, Billboard Music, Hearst, Apple, and Warner Music to license, distribute, advertise, and create content for and from their highly-engaged audience. More than most others can say While they may seem gimmicky, the path to monetization for these companies is pretty obvious compared to other viral fads. For instance, in 2015 musical.ly did an advertising campaign for Coke’s name-on-the-bottle thing, and users posted 1m clips in just 12 days. And then you have Rihanna, who promoted her album by releasing a new song to the rabid lip-syncing fans of Dubsmash. [Got Steely Dan on there?](  “This ink-justice will not stand, man!” Yesterday, the Supreme Court [officially ruled]( that printer companies can no longer block retailers from re-selling their stuff at a discount, as their [patent rights]( end at the first point of sale. Who cares about this? You should. That is if you enjoy cheap ink and don’t want to start dipping into your retirement account to print that color report. Yeah actually, why is ink so expensive? It’s kind of by design. Printers are sold at cost, or even at a loss to the manufacturer. Which means the money’s gotta come from somewhere, hence charging [premium prices]( for ink and cartridges to offset the initial deficit. Some printers (*cough cough* Lexmark), even have microchips in their “official” cartridges to prevent people from using third party products It’s a lot like the razor model, where the first razor is cheap, and replacement heads are about 1 gold bar per blade. But that’s all over now. We’re free! For now. Manufacturers can (and probably will) still hike up new printer and cartridge prices. But for those of us who already own one, looks like we’re sittin’ pretty. At least until the next paper jam. [Any second now…](   hustle con-tent Like Clippy, but not annoying When you launch a company in the Ukraine, you don’t have eager VCs waiting around every corner to give you millions. Instead, you have to do what Max Lytvyn did: Bootstrap, become profitable early, and then hit growth numbers so high, when you show investors, they spit out their Soylent even when they aren’t drinking any. And over the past few years, their AI-powered spelling and grammar checker, Grammarly, has grown to 6.9m daily users and 110 employees. Pretty imrpressive. (Catch that one? Grammarly would’ve...) If you want to learn how to spell good and maybe do other stuff good too, grab your [ticket to Hustle Con]( on June 23rd (3 weeks people) and hear Lytvyn whisper sweet business nothings to you and 2,000 of your closest friends. Actually, he’ll be speaking at regular volume. But [get your ticket]( soon because time’s running out. This edition of The Hustle was brought to you by “Oh no… where’s IT?” We’ve all heard that desperate cry for help, whether it’s about a lost password, accidentally downloading a virus, or the freaking rainbow wheel that won’t stop spinning. Only, sometimes in a small company, you are IT. Yikes. You’ve never had formal training, but ever since that time you fixed the printer, people come to you for all their technology problems. Okay, don’t panic. You can Google your way out of this. Dear Google, what is a keychain access and how do I authenticate it?? Stop Googling your problems, and get a real IT solution [Jamf Now]( helps you set up your company’s iPhone, iPad, and Mac devices, without becoming the full time IT person. That includes updating Wi-Fi passwords, rolling out company-wide apps, or configuring email. You set it up on one device, and update everything remotely through [Jamf Now](. Plus, Jamf Now gives you security by enforcing password encryption -- so you’re not patient zero for the next hacking scandal. Hustle readers can set up their first 3 devices [for free](. And after that it’s just [$2/month per device](. [Sign up today]( to save yourself from rainbow-wheel filled nightmares. We hate those...  [SUBSCRIBE]( [JOBS]( [ADVERTISE]( [EVENTS]( Lindsey Quinn WRITER Kamran Rosen WRITER Oscar Ruitt DIRECTOR OF PREVENTIVE MAINTENANCE John "They don't have Steely Dan..." Havel BACKSEAT EDITOR You opted in by signing up, attending an event, or through divine intervention. [771 CLEMENTINA STREET, SAN FRANCISCO, CA 94103, UNITED STATES]( • [415.506.7210](tel:+1-415-506-7210) Never wanna hear from us again? Break our hearts and [unsubscribe](

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